Core Viewpoint - The traditional print media has successfully transformed, driven by "digital culture + digital technology + data operation + innovation track" [1] Digital Culture - Bianfeng Network focuses on online games, particularly card games, and has established a strong game matrix through control or investment, with Bianfeng Doudizhu becoming the first card game app in China to exceed one million daily active users [2] - The company is actively expanding into the "millet economy" in response to the rise of new consumption, with an investment in Chaoka Qiangli in Hangzhou in March 2025, which is expected to drive growth in digital cultural business [2] Digital Technology & Data Operation - Fuchun Cloud IDC is operating steadily and advancing construction, with a focus on AI-driven computing power demand, which is expected to increase revenue and profit [2] - The "Communication Brain" media integration technology supports provincial promotion, and the business has expanded to multiple provinces and cities nationwide [2] - The Zhejiang Big Data Trading Center serves as a core node for data circulation, leveraging licensing, regional economic, data structure, and first-mover advantages, with policies driving rapid business development [2] Profit Forecast and Investment Recommendation - Supported by mature businesses like gaming and IDC, the company is expected to benefit from ongoing data-related policy implementations and improved profitability from the Communication Brain, alongside the millet economy layout, which is likely to open up growth space [3] - Projected revenues for 2025-2027 are 3.346 billion, 3.614 billion, and 3.879 billion yuan, with net profits of 666 million, 764 million, and 863 million yuan respectively [3] - The company is assigned a 30x PE for 2025, corresponding to a reasonable value of 15.73 yuan per share, with an initial "buy" rating [3]

Core Viewpoint - The company has shown steady revenue growth in Q1 2025, with a significant increase in profits, particularly driven by its gaming business and advancements in digital technology and data elements [1][2]. Revenue and Profit Summary - In 2024, the company's revenue reached 3.097 billion yuan, reflecting a year-on-year growth of 0.61%, while the net profit attributable to shareholders was 512 million yuan, a decrease of 22.84% [2]. - For Q1 2025, the company reported a revenue of 706 million yuan, marking a year-on-year increase of 4.16%, and a net profit of 144 million yuan, which is a substantial year-on-year growth of 44.86% [2]. Gaming Business Performance - The gaming segment has shown stable growth, with the "边锋掼蛋" app becoming the first of its kind in China to surpass one million daily active users [3]. - The company continues to explore the integration of culture and technology within its gaming business [3]. Digital Technology and Data Initiatives - The company is advancing its digital technology initiatives, including the 富春云IDC business and the Zhejiang Big Data Trading Center, which has achieved full coverage in the province [3]. - The digital marketing business has seen rapid growth, with revenues reaching 775 million yuan in 2024, a year-on-year increase of 130% [3]. Future Earnings Projections - The company expects EPS for 2025, 2026, and 2027 to be 0.53, 0.59, and 0.65 yuan respectively, with a target price of 14.84 yuan based on a 28x dynamic PE for 2025 [2].

Core Viewpoint - The company is optimistic due to three main factors: active shareholder return measures, stable core business, and steady progress in innovative business layout [1][9]. Shareholder Return Measures - The company plans to conduct two dividends in 2024, with a second-half dividend rate of 55.07% and an overall annual dividend rate of 61.93% [1][3][9]. - The controlling shareholder has cumulatively increased holdings by over 1% [1][9]. Core Business Stability - The main subsidiary, Bianfeng Network, has shown stable performance, focusing on casual games and promoting a boutique strategy, with its core product, Bianfeng Guandan, achieving significant user engagement [1][4]. - Bianfeng Network's revenue for the year was 21.35 billion, a decrease of 3.43% year-on-year, while net profit was 5.29 billion, down 17.16% year-on-year, primarily due to strategic adjustments in social business [4]. - Fuchun Cloud's IDC unit construction is progressing steadily, with expectations for improved power utilization rates [1][4]. Innovative Business Layout - The Zhejiang Big Data Trading Center has completed consolidation and is expected to benefit from the completion of data element construction [1][5]. - The company continues to deepen cooperation with Alibaba, focusing on cultural service intelligence, large model applications, data business collaboration, and talent training [5][6]. - Two subsidiaries have developed AI algorithms that have been approved by the National Cyberspace Administration [1][6]. Financial Performance - For the reporting period, the company achieved operating revenue of 30.97 billion, a year-on-year increase of 0.61%, while net profit attributable to shareholders was 5.12 billion, a decrease of 22.84% [2]. - The company expects net profit attributable to shareholders to reach 5.75 billion, 6.37 billion, and 6.99 billion from 2025 to 2027, with year-on-year growth rates of 12.33%, 10.94%, and 9.66% respectively [1][9].