随着消费升级和健康饮酒理念的普及，进口葡萄酒正逐渐成为国人餐桌新宠。面对琳琅满目 的葡萄酒品牌和参差不齐的市场价格，消费者该如何选择？法国3600个酒庄、十多万品牌， 为何知名者寥寥？原瓶进口葡萄酒的真实成本几何？有意入局者又该如何把握机遇？本报记 者专访红酒达人馆创始人、国际WSET葡萄酒品鉴师高远，解码葡萄酒行业核心问题。 葡萄酒为何坚持原瓶进口？ 一瓶进口葡萄酒到底是多少钱？ 记者：我国地域广阔，气候类型复杂多样，已形成以宁夏贺兰山东麓、新疆焉耆盆地、山东 烟台、甘肃武威、河北昌黎等8大葡萄酒产区、13个主要子产区呈现"一带两翼多点"分布格 局，陕西的丹凤和铜川等地也有较好的葡萄酒发展基础。您为什么只做进口葡萄酒，而且是 原瓶进口。 高远：葡萄酒作为舶来品，其核心价值在于原产地的风土特质和酿造传统。更重要的是，国外葡萄扎根 深、气候稳定，且酿酒品种受法律严格保护，从源头杜绝"以次充好"。原瓶进口能最大限度保证酒液的 原始风味和品质稳定。 从成本角度看，欧洲酒庄的土地多为家族传承，主要投入在于葡萄种植和酿造本身，没有过多的营销和 品牌溢价。以法国为例，酒庄多为祖辈传承，土地自有，核心成本集中在葡萄、水电、 ...

Core Viewpoint - The article discusses the challenges consumers face regarding the "7-day no-reason return policy" for certain products, particularly alcoholic beverages and investment gold bars, highlighting the differing interpretations and practices among merchants [2][3][4][5]. Group 1: Issues with Alcoholic Beverages - Many consumers report being unable to return unopened alcoholic beverages, with merchants claiming that such products fall under the category of "special items" not eligible for the return policy [3][4]. - Customer service representatives from various alcohol brands consistently state that alcohol is considered a perishable item, thus not eligible for returns [3][4]. - Merchants argue that the policy aims to prevent fraud, such as swapping genuine products with counterfeit ones, which increases operational costs for businesses [3][4]. Group 2: Challenges with Investment Gold Bars - Consumers attempting to cancel orders for investment gold bars often face significant cancellation fees, with one case reporting a deduction of over 300 yuan for a 5-gram gold bar [4]. - Merchants emphasize that the fluctuating nature of gold prices necessitates strict return policies to avoid financial losses [4]. - Legal practices generally support merchants charging fees for returns on investment gold bars, recognizing the unique market dynamics involved [4][5]. Group 3: Cross-Border and Special Sales Channels - Consumers purchasing items through "overseas purchase" channels often encounter difficulties returning products, even when the items are shipped from domestic warehouses [5][6]. - The legal framework generally supports merchants' return policies for cross-border items if clearly stated, but domestic shipments should allow for returns unless explicitly noted otherwise [6][7]. - The trend on platforms like Tmall shows a growing acceptance of the "7-day no-reason return" policy for items shipped from domestic bonded warehouses, contrasting with stricter policies on other e-commerce platforms [6][7]. Group 4: Legal Framework and Consumer Rights - The Consumer Rights Protection Law specifies certain categories of goods that are exempt from the "7-day no-reason return" policy, including customized items and perishable goods [7][8]. - Legal experts suggest that while certain products like alcohol and investment items may have valid reasons for restricted returns, merchants must ensure consumers are adequately informed and confirm their understanding of these policies [8]. - The emphasis is on maintaining transparency and ensuring that consumers are aware of the return policies at the point of sale [8].