春节期间，灯笼、年花、年服热销海外—— 年货出海，"中国红"正当潮(环球热点) 李嘉宝 陈子涵 《人民日报海外版》(2026年02月27日 第 06 版) 中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是 ...

中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是看得见、摸得着的春节文化。" 随着全球多地同步开启"春节时间"，漂洋过海的中国年货，勾勒出一幅热闹的全球新春图景：法国巴黎 香榭丽舍大街，春节巡游中的机器人 ...

数字赋能强产业 直播架桥拓新程 临夏融媒记者 马正兰 "我们打造的不仅是直播间，还是临夏产业走向全国的'数字门户'。"临夏经济开发区招商和融资促进局 主要负责人说。基地集成拍摄、运营、数据分析和仓储物流等全链路服务，为企业提供一站式线上销售 方案，助其低成本快速触网。马玉飞感慨："现在我只需专注镜头前的表达，设备和技术保障让直播更 专业、互动性更强。" 特色产品借数字化焕发新生 临夏物产丰富，却一度"养在深闺"，而电商直播基地为这些产品打开全国通道。目前，基地已吸引15家 本土企业入驻，汇集产品百余种，涵盖特色食品、牦牛制品、民族服饰及轻工文创等门类，形成从生鲜 到深加工、从休闲食品到保健品的直播矩阵。 "直播不仅是卖货，更是产品价值可视化、品牌形象立体化的过程。"基地运营负责人表示，高清镜头与 细致讲解让牦牛制品的高原特色、文化内涵直达消费者，显著提升产品附加值。以"伊兰马丁"为代表的 本土企业敏锐抓住机遇，将供应链优势与直播能力融合，快速打开线上市场，推动临夏特产走向全国。 构建良性循环的产业新生态 电商直播基地的效益不但体现在销售额增长上，也成为催化区域特色产业链升级的"触发器"。以直播销 售为牵引，倒 ...

Core Viewpoint - The article highlights the importance of traditional Chinese New Year preparations, emphasizing the role of local governments in ensuring the supply of goods and services for the holiday season, as well as the cultural significance of these practices [2][6][11]. Group 1: Government Actions and Responsibilities - Local governments are urged to ensure the supply of essential goods during the festive season, focusing on quantity, variety, and quality to guarantee consumer confidence [11][47]. - The government is committed to supporting rural development and improving the living standards of farmers as part of the rural revitalization strategy [20][21]. Group 2: Cultural Significance and Community Engagement - The article illustrates the personal engagement of the General Secretary with the community during New Year preparations, showcasing the purchase of local specialties and cultural products [4][9][12]. - Emphasis is placed on the importance of preserving traditional culture and promoting local cultural industries to a global audience [15]. Group 3: Market Supply and Consumer Confidence - The General Secretary's visits to various markets highlight the focus on ensuring sufficient supply and safety of food products during the New Year [41][46]. - The operational model of certain supermarkets is noted for its effectiveness in connecting farmers with consumers, ensuring mutual benefits [43].

Core Viewpoint - The article highlights the significant growth in rural consumption and the increasing reliance on e-commerce platforms for purchasing goods, particularly during the festive season, as rural residents embrace online shopping for convenience and affordability [1][3]. Group 1: Rural Consumption Trends - Rural residents' per capita disposable income is projected to reach 24,456 yuan by 2025, reflecting a real growth of 6% compared to the previous year [3]. - The retail sales of consumer goods in rural areas are expected to reach 6.8 trillion yuan, with a year-on-year growth of 4.1%, indicating that rural consumption growth has consistently outpaced urban areas for several years [3][4]. - The Central Government's 2026 policy aims to expand rural consumption through improved logistics and infrastructure, promoting the flow of goods to rural and remote areas [3][4]. Group 2: E-commerce and Logistics Development - The article describes how e-commerce platforms like Pinduoduo are becoming the primary means for rural residents to purchase goods, with a notable increase in package volumes during the pre-festival period [5][6]. - In Pingli County, the volume of packages increased by approximately 30% since late January, with many young people purchasing goods for their families in advance [5][6]. - The logistics network has been enhanced, with local delivery capabilities supporting daily demands of over 3,000 packages, demonstrating the effectiveness of e-commerce in rural areas [6][10]. Group 3: Changing Consumer Behavior Among Seniors - Older consumers are increasingly participating in online shopping, challenging the stereotype that they are not tech-savvy; many are motivated by the convenience and affordability of online purchases [7][10]. - Local facilitators, such as station managers, play a crucial role in assisting seniors with online shopping, helping them navigate the process and encouraging them to try e-commerce [10][11]. - The article notes that as seniors become more familiar with online shopping, their purchasing habits evolve, leading to a broader acceptance of e-commerce as a regular part of their lives [10][14]. Group 4: Impact of E-commerce on Agricultural Practices - Farmers are leveraging e-commerce to purchase agricultural supplies and equipment, benefiting from lower prices and greater availability compared to traditional purchasing methods [11][13]. - The article highlights individual cases, such as a farmer who has expanded his online shopping list to include various agricultural tools and festive items, showcasing the integration of e-commerce into agricultural practices [11][13]. - The logistics improvements have enabled timely delivery of goods, enhancing the overall efficiency of agricultural operations and rural life [17][18].

Group 1 - The event "Guanghuo Xing Tianxia: Zhongshan Goods Enter Shanghai" was launched, featuring nearly 800 products from around 300 Zhongshan enterprises, including high-tech companies like Gree, TCL, and Galanz [1][2] - The event aims to promote cultural exchange and business opportunities between Zhongshan and Shanghai, showcasing products such as smart robots, lighting, and specialty foods [1] - The event is part of a broader initiative by the Guangdong Provincial Government to promote local products and enhance the city image of Zhongshan [2] Group 2 - The event includes a public call for contributions related to the history of Zhongshan residents in Shanghai, aiming to collect written records and images reflecting the cultural ties between the two cities [2] - The event is guided by the Guangdong Provincial Party Committee and the Guangdong Provincial Department of Industry and Information Technology, indicating strong governmental support [2]

Group 1 - The core viewpoint of the articles emphasizes the strategic development of Nanning's Five Xiang New District as a high-level open cooperation platform with ASEAN, focusing on expanding institutional openness and enhancing foreign trade [1][5] - The establishment of the Guangxi ASEAN Cross-Border E-commerce Headquarters Base has successfully facilitated the export of over 200 products, achieving an import-export trade volume of 410 million yuan since its operation began in August 2023 [2] - The logistics infrastructure in Nanning, including the Longguang Yunhui Fresh Smart Port, supports the efficient operation of cross-border industries by providing a comprehensive service for the fresh food supply chain [3][4] Group 2 - The Nanning Free Trade Zone has seen the addition of over 70,000 enterprises during the 14th Five-Year Plan period, with total foreign trade import and export exceeding 240 billion yuan, indicating robust economic growth [5] - Future plans include accelerating the integration of domestic and foreign trade, expanding the scale of specialty trade in fruits and traditional Chinese medicine, and promoting new business models such as cross-border e-commerce and bonded services [5] - The ongoing development of open platforms like the Nanning Airport Economic Demonstration Zone and the Nanning Comprehensive Bonded Zone aims to enhance cooperation with ASEAN and improve the overall level of openness [5]

Group 1 - The core viewpoint is that the rapid development of online retail in Luoyang is significantly contributing to consumption upgrades and regional economic growth, driven by technological innovation and changing consumer habits [1][2][3] - The online retail sector in Luoyang has seen the emergence of high-growth e-commerce companies, with notable examples like the sports nutrition brand "Training Monster," which has achieved annual performance growth of 20% to 30% [1] - The rise of instant retail models, exemplified by the opening of Hema Fresh in Luoyang, has injected new momentum into urban commerce, achieving daily sales exceeding one million yuan and setting performance records for new stores in Henan province [2] Group 2 - Luoyang's online retail landscape is characterized by distinct features, with food services, furniture, and clothing leading the market, and food services holding the largest market share [2] - The city is accelerating its layout in the digital consumption sector, focusing on integrating traditional commerce with e-commerce platforms and promoting the online and brand transformation of local businesses [3] - Future initiatives include enhancing the e-commerce logistics system, fostering collaboration between specialty industries and e-commerce platforms, and improving the skills of e-commerce professionals to drive high-quality development in the sector [3]

Core Insights - The 2026 Langfang International New Year Goods Festival is currently being held in Langfang, Hebei, attracting many visitors from the Beijing-Tianjin-Hebei region to purchase New Year goods [1][2] - The festival features a wide variety of products, including local specialties and imported goods from countries such as Australia, Russia, and Vietnam, enhancing the festive atmosphere [1][2] Group 1 - The festival showcases over 2,300 unique New Year products from 286 high-quality domestic and international enterprises, promoting a strong consumer market for the Spring Festival [2] - The event employs a "online + offline" integration model, allowing visitors to access global products without leaving Langfang, thus injecting significant momentum into the New Year consumption market [2] - Interactive cultural experiences, such as non-heritage displays and folk activities, are included to immerse visitors in the festive atmosphere and regional culture while shopping [2]

Group 1 - Chengdu is enhancing its duty-free shopping experience by increasing the variety of products available in duty-free stores, aiming to promote local brands and products internationally [3][5] - As of November 30, 2025, Chengdu has over 600 duty-free stores, with more than 180 offering an "immediate purchase and refund" service, which has been optimized to include multiple refund methods [3][4] - The Chengdu Business Bureau is actively analyzing consumer preferences among international tourists to better tailor product offerings in duty-free stores, focusing on local cultural products and high-tech items [4][6] Group 2 - Local companies, such as Qianli Beiyikang Medical Technology Co., are keen to enter duty-free stores to enhance brand visibility and access high-value consumer segments, with products already reaching 70 countries [5][6] - The strategy of including more local products in duty-free stores is expected to improve the shopping experience for tourists and increase inbound consumption [5][6] - The competitive edge of domestic products is being validated through sales data, with popular categories including clothing, bags, and electronics, indicating a strong market for culturally significant items [6]