在8月31日正式开幕的2025企业合作发展年会上，珍酒李渡集团董事长吴向东与京东集团创始人、董事局主席刘强东，360集团创始人、董事长周鸿祎等24位 企业家，一起荣获"可持续发展——年度最具企业家精神的商界领袖"奖项。 据悉，该奖项旨在表彰领导力卓越，在产业升级、科技研发等领域敢为人先、敢于担当的企业家，为行业树立典范。 吴向东深耕白酒行业近30年，从创立"金六福"品牌，到带领华致酒行成为中国首家酒类流通A股上市企业，再到推动珍酒李渡成功登陆港股，成为"港股白 酒第一股"，其凭借敏锐洞察力和卓越领导力带领企业数次穿越行业周期，实现高质量发展，成为白酒行业领军人物。 面对行业新周期，吴向东积极创新、勇于破局。今年以来，在其主导下，珍酒李渡推出战略级新品大珍·珍酒，成为行业现象级产品；打造超级组织万商联 盟，重塑行业生态；发布旗下首款高端精酿啤酒品牌牛市啤酒，正式开启"白+啤"产品战略。此外，吴向东成功打造个人IP，两个月内视频播放量超5000 万，两次大型直播观看总人数超750万，影响力不断破圈。 行业观察人士认为，在酒业"寒冬"，吴向东以超级新品、超级模式、超级传播，开辟出一个充满活力的增长通道，为行业成功探 ...

Core Viewpoint - The article discusses Wu Xiangdong's efforts to revitalize the liquor brand Zhenjiu during a challenging period for the industry, focusing on his innovative marketing strategies and new product launches to attract customers and drive sales [2][3][5]. Group 1: Wu Xiangdong's Initiatives - Wu Xiangdong has conducted over fifty speeches in three months to promote Zhenjiu and engage potential customers, adapting to the industry's downturn [2][5]. - He has embraced digital platforms by launching a personal video account, producing nearly fifty short videos to connect with consumers and share insights [3][5]. - The introduction of the new product "Zhenjiu·Dazhen," priced at 888 yuan, aims to combine high-end quality with accessible pricing, targeting a broader market [9][11]. Group 2: Marketing Strategies - Wu's strategy includes forming the "Wanshang Alliance," which consists of distributors who must adhere to strict sales guidelines to maintain product pricing and integrity [13][14]. - The alliance aims to create a network of 1,000 groups and 20,000 distributors, focusing on direct sales to consumers rather than traditional wholesale methods [13][14]. - The launch of the "Niushi" beer, priced at 88 yuan, coincided with a positive trend in the stock market, further enhancing brand visibility [16][17]. Group 3: Industry Context - The liquor industry is currently facing a downturn, with declining consumption rates impacting sales figures [2][5]. - Wu Xiangdong's approach is notable as few liquor executives have ventured into personal branding and social media engagement, which could reshape consumer perceptions [6][7]. - The stock price of Zhenjiu Liudu has increased by 50% in August, reflecting positive market sentiment following Wu's initiatives [16].

Core Viewpoint - The article discusses Wu Xiangdong's efforts to revitalize the liquor business through innovative marketing strategies and new product launches amid a challenging market environment for the liquor industry. Group 1: Wu Xiangdong's Initiatives - Wu Xiangdong has conducted over fifty speeches in three months to promote new products and business models, attracting significant interest from potential customers [1][4][6] - He has transitioned to online platforms, launching a personal video account where he shares insights and engages with a broader audience, quickly gaining popularity [3][7] - The introduction of the new product "Zhenjiu·Dazhen" is positioned as a strategic flagship item, combining high-end quality with a more accessible price point [9][10][12] Group 2: Market Response and Product Strategy - The liquor industry is currently facing a downturn, prompting Wu to adopt a "super salesperson" role to drive customer engagement and sales [6][16] - The "Dazhen" product is priced at 888 yuan, with a market price around 600 yuan, aimed at the mid-to-high-end market segment [12][14] - The establishment of the "Wanshang Alliance" aims to create a network of distributors who share profits and adhere to strict sales guidelines to maintain product integrity [14][15] Group 3: Financial Performance and Stock Market Impact - Following the launch of new products and marketing strategies, the stock price of Zhenjiu Liduo has increased by 50% in August, reflecting positive market sentiment [16] - The introduction of the "Niushi" beer, priced at 88 yuan, has also generated significant buzz, coinciding with a broader recovery in the stock market [16][17] Group 4: Challenges and Future Plans - Wu Xiangdong acknowledges the need to expand the customer base beyond the liquor industry, indicating a strategic shift for future growth [20] - The upcoming second season of the "Wanshang Alliance Forum" aims to attract a wider range of participants and further solidify the brand's market presence [20][21]

Core Viewpoint - The article discusses Wu Xiangdong's transition from a low-profile investor in the liquor industry to a prominent figure in the beer market, launching the "Bull Market" beer and aiming to create a high-end product that rivals top brands like Moutai [1][7][11]. Group 1: Company Strategy and Development - Wu Xiangdong established Hunan Dongniang Bull Market Beer Co., Ltd. in his hometown of Hunan, with an initial investment of 20 million HKD to build a beer production base [3]. - The "Bull Market" beer was officially launched on August 8, 2023, after over three years of research and development, featuring high-quality ingredients sourced from various regions [3][4]. - The beer is priced at 88 RMB per bottle, with a group purchase price of 60 RMB, and is available on major e-commerce platforms [6]. Group 2: Market Positioning and Challenges - The beer market is highly competitive, with the top five companies holding over 90% market share, making it challenging for new entrants [15]. - Wu Xiangdong aims to leverage his experience in the liquor industry to create a high-end beer product, using a pricing strategy that offers premium quality at a lower price point [15]. - The company faces challenges in brand recognition and consumer perception, as the transition from liquor to beer may lead to skepticism regarding the expertise of liquor companies in the beer segment [16]. Group 3: Industry Trends and Insights - The liquor industry is experiencing a decline in demand, particularly in the business and social gifting sectors, prompting companies to innovate and adapt to new consumer trends [11][14]. - The article highlights a shift towards lower-alcohol and flavored products, indicating a need for differentiation in the market [14]. - Wu Xiangdong's strategy includes creating products that appeal to the growing middle-class consumer base, emphasizing quality and value [15].

编者按：2024年，中国白酒行业步入深度调整期，市场竞争愈发激烈，行业人事变动频繁，风起云涌。 面对复杂多变的行业形势和消费市场的新需求，白酒企业纷纷将"改革"视为关键动力，积极探索新的增 长点，以应对挑战、拥抱机遇。 搜狐酒业特别推出"十大酒企董事长"栏目，聚焦贵州茅台（600519）、五粮液（000858）、山西汾酒 （600809）、洋河股份（002304）等具有行业影响力的酒企，深入剖析这些企业掌舵人的管理理念、战 略调整以及背后的市场考量，为行业提供参考与借鉴。 第六期关注的是珍酒李渡集团董事长吴向东。 出品丨搜狐酒业发展研究院 "男人要会吹牛""搞自动化是发疯""企业的使命是创造更多中产家庭"…… 近日，吴向东凭借在社交媒体上发表的一系列犀利言论，一跃成为酒圈新晋 "网红"，流量与争议也随 之而来。 截至目前，他的个人视频号已更新40条内容，从分享酒业思考到畅谈人生感悟，多次在行业刷屏，其中 要求员工做公益的视频更收获近4万点赞。 从代理五粮液"川酒王"起家，到创立国民品牌金六福，再到带领珍酒李渡成为 "港股白酒第一股"，这 位手握两家上市公司的传奇商人，如今亲自下场拥抱社交媒体，以"敢言"人设成 ...

编者按：2024年，中国白酒行业步入深度调整期，市场竞争愈发激烈，行业人事变动频繁，风起云涌。面对复杂多变的行业形势和消 费市场的新需求，白酒企业纷纷将"改革"视为关键动力，积极探索新的增长点，以应对挑战、拥抱机遇。 第六期关注的是珍酒李渡集团董事长吴向东。 作者丨饶婷 搜狐酒业特别推出"十大酒企董事长"栏目，聚焦贵州茅台、五粮液、山西汾酒、洋河股份等具有行业影响力的酒企，深入剖析这些企 业掌舵人的管理理念、战略调整以及背后的市场考量，为行业提供参考与借鉴。 截至目前，他的个人视频号已更新40条内容，从分享酒业思考到畅谈人生感悟，多次在行业刷屏，其中要求员工做公益的视频更收获 近4万点赞。 从代理五粮液"川酒王"起家，到创立国民品牌金六福，再到带领珍酒李渡成为 "港股白酒第一股"，这位手握两家上市公司的传奇商 人，如今亲自下场拥抱社交媒体，以"敢言"人设成功俘获了众多酒商共鸣。 不过，在行业调整周期的大背景下，珍酒李渡的业绩也同样出现波动。 2024年，公司实现营收70.67亿元，同比微增0.52%；股东应占净利润为13.24亿元，同比下滑43.12%。 为应对当下的消费趋势，珍酒李渡今年重推战略级新品"大珍 ...

Core Viewpoint - The article discusses the transition of power within the white liquor empire built by Wu Xiangdong, who is facing challenges in the industry due to high inventory and price inversion, while his son Wu Qirong is gradually taking over leadership roles in the family business [1][14]. Company Overview - Wu Xiangdong, known as the "Father of Liquor," has established a significant presence in the Chinese liquor industry over nearly 30 years, starting with the founding of Changsha Haida Liquor Food Wholesale Co., Ltd. in 1996 and later creating the Jin Liufu brand [4][5]. - The company has expanded through acquisitions, including over ten local distilleries, and has successfully launched two publicly listed companies: Huazhi Liquor and Zhenjiu Lidu [8][9]. Financial Performance - In 2024, Zhenjiu Lidu reported a slight revenue increase to 7.067 billion yuan, but net profit fell by over 40% to 1.324 billion yuan, primarily due to non-operating financial instrument valuation changes [15]. - Huazhi Liquor's performance has been declining, with 2024 revenues of 9.464 billion yuan and a net profit of only 44 million yuan, marking an 81.11% drop [16]. - The first quarter of 2024 saw Huazhi Liquor's revenue and net profit continue to decline, with year-on-year decreases of 31.01% and 34.19%, respectively [16]. Market Challenges - The white liquor industry is experiencing a downturn characterized by high inventory levels, price inversions, and intensified competition, leading to a challenging environment for companies like Huazhi Liquor and Zhenjiu Lidu [20]. - The shift towards direct sales by major liquor companies has diminished the advantages of intermediaries like Huazhi Liquor, which is struggling to adapt to the new market dynamics [17]. Leadership Transition - Wu Qirong, Wu Xiangdong's son, has been gradually taking on more responsibilities, including becoming a director at both Huazhi Liquor and Zhenjiu Lidu, indicating a transitional phase in leadership [10][12]. - Wu Qirong has focused on digital marketing and e-commerce, with Huazhi Liquor's e-commerce revenue growing by 72.87% in 2024, becoming the company's second-largest revenue source [18]. Future Outlook - The transition of leadership and the focus on e-commerce may provide opportunities for the company to navigate the current market challenges, but the overall industry environment remains tough [20].