吴向东表示，所有产业都有行业周期，周期性调整是白酒行业常态。在本轮调整持续时间长情况下，行业承压明显，珍酒李渡提出打造万商联盟，初衷就是 把全国最会团购卖酒的人聚集和团结起来，构建一条卖酒的"高速公路"，为企业和联盟商开辟穿越行业周期的新路径。 200天举办71场万商联盟创富论坛，9481人参加，3816人成功签约，全新超级单品大珍·珍酒实现回款5.8亿元，成为中高档白酒全网新品销量第一。 12月9日，珍酒李渡集团董事长吴向东在第五场大型直播中，分享万商联盟过去200天的创新模式，并表示打造万商联盟的初衷是希望构建一条卖酒的"高速 公路"，穿越行业周期。 万商联盟模式以"超级创新"为核心，围绕超级链接、超级产品、超级渠道、超级传播、超级组织、超级品牌、超级体验七大创新战略，重塑厂商关系，构建 长期发展价值。 该模式自今年5月推出以来，引起业内外广泛关注，被业内人士称为2025年度最具热度和创新的商业模式，并入选人民网"2025国民消费创新案例"。 （注：此文属于央广网登载的商业信息，文章内容不代表本网观点，仅供参考。） ...

短短200天，他靠着短视频、直播和线下论坛，拉来了3800家联盟商，把个人IP硬生生变成了公司最强的招商广告。 然而喧嚣背后，冰冷才是本质。 这波高流量操作的背后，是珍酒李渡一场关乎生存的主动转型。 高端遇冷 "白酒教父"又直播了。 12月9日，珍酒李渡集团董事长吴向东开启直播，累观量近980万。直播中，他不仅分享了"万商联盟"阶段性成果，还讲述了新品战略和未来规划。 此外，他还分享了"个人IP"打造历程，他将这一过程称作"我不敢"到"我可以"的个人转变。吴总在个人视频号"吴金东-珍酒李渡"中，金句频出，网感十足。 观察者网注意到，自今年7月运营以来，发布短视频118条，总播放量突破3亿。其中，超千万播放量的视频共8条，最高一条视频的播放量超5100万。 吴向东化身网红，不亦乐乎。 2025年，酒类产业进入新一轮政策调整期、消费结构转型和分化期、存量竞争的深度调整期，形成"三期叠加"的局面。 (作者/周琦 编辑/张广凯) 头部酒企增速显著放缓，中小酒企更是普遍陷入亏损加剧的困局。在行业洗牌加速的背景下，市场资源持续向头部集中，"强者恒强"的马太效应愈发凸显。 9月，珍酒李渡交出上市后最差半年报,营收、净利双下 ...

万商联盟在启动后的200天，已成功举办71场"遵义论坛"，累计吸引超9400人参会，签约联盟商超3800 家。万商联盟项目先后荣获人民网"2025国民消费创新案例"和"2025中国酒业最佳营销推广案例"等众多 荣誉，成为2025年白酒行业热度最高的创新商业模式。过去200天，"大珍·珍酒"回款5.8亿元，产品已覆 盖全国31个省份、250个城市，成为中高档白酒全网新品销量第一。 12月9日下午，珍酒李渡集团董事长吴向东开启第五场大型直播，聚焦"我们的200天"，讲述了珍酒李渡 在行业变革期的创新模式。这场时长近4小时的直播，吴向东以详实的数据、鲜活的案例，吸引全网978 万观看，最高在线人数38万，全网点赞340万，直播热度再攀新高。 吴向东在直播中分享了联盟商的故事，正是这些优秀联盟商，共同构成了万商联盟的基石。吴向东表 示，万商联盟建立"六不"销售铁律及五级监督体系，确保价格体系稳定与市场秩序健康。200天内，吴 向东亲自向联盟商撰写22封信，通过真诚沟通，筑牢厂商关系。 行业观察人士认为，万商联盟200天重构了厂商关系、重塑了渠道生态、重建了消费信心，在行业深度 调整期，珍酒李渡这种创新探索不仅为自身发 ...

Core Viewpoint - The decline in Chinese liquor stock prices does not indicate the industry's failure, as the demand structure remains resilient, particularly among high-net-worth individuals who contribute significantly to high-end liquor consumption [3][5]. Demand Structure - High-end liquor consumption is primarily driven by the top 1% of high-net-worth individuals, who purchase liquor for emotional and cultural reasons rather than just for drinking [3]. - Traditional consumption patterns among ordinary consumers remain intact, with liquor being a staple at family gatherings and festivals, indicating a cultural significance that is hard to change [5]. Market Dynamics - The recent decline in liquor prices is attributed to a shift in consumer behavior and the retreat of speculative investment, leading to a more rational market where prices align with actual value [7]. - The industry is experiencing a bifurcation, where brands with strong heritage and quality remain in demand, while those lacking brand recognition and quality face significant price drops [9]. Industry Evolution - The current market correction is viewed positively as it eliminates excess capacity and speculative bubbles, allowing the industry to refocus on quality and brand value, which is essential for long-term maturity [11]. - Companies are advised to maintain a focus on quality and long-term strategies, as brand value takes time to build and requires stable management [11]. Strategic Response - Companies should adopt a dual approach of "perseverance and transformation," emphasizing quality and effective brand communication [11]. - The traditional distribution model is becoming obsolete; a new "Alliance of Ten Thousand Merchants" model is emerging, which aligns manufacturers and distributors through equity incentives, promoting a healthier pricing environment [13]. - Direct engagement from company leaders in brand storytelling and production details is crucial for building consumer trust in a market that is increasingly skeptical of superficial marketing [13].

12月9日下午2点30分，珍酒李渡集团董事长吴向东将开启第五场大型直播。 截至目前，吴向东已成功举办四场大型直播，共获超2200万人观看、超1800万人点赞，直播热度持续攀 升。 本场直播将通过"吴金东-珍酒李渡"视频号、"贵州珍酒"视频号进行播出。新浪财经、新华云直播、网易 新闻、云酒直播、微酒、糖酒快讯、酒业家、酒说食业头条app、知酒、东方财富、雪球、时代财经、 微博-新浪研酒所等平台也将同步直播。 万商联盟启动200天，已经成功举办71场，超9400人参会，近3900位客户成功签约。吴向东在直播预告 中表示，此次直播将聚焦"我们的200天"，回顾万商联盟启动200天的精彩故事，发布下一个200天规 划，描绘项目未来图景。 ...

Core Insights - The chairman of Zhenjiu Lidong Group, Wu Xiangdong, has successfully built a personal brand since July 2023, achieving over 200 million total video views and multiple videos exceeding 10 million views [1][3]. Group 1: Personal Branding and Video Content - Wu Xiangdong's video account "Wu Jindong - Zhenjiu Lidong" has gained significant traction, with videos on topics like food and wine, and entrepreneurial spirit garnering over 100,000 views each [3]. - His video titled "The Responsibility of Enterprises: Respect for Consumers and Society" has resonated with audiences, achieving over 45 million views by discussing the company's initiatives for drivers [4]. - Wu's approach includes engaging directly with distributors and consumers, breaking traditional barriers, and making his content relatable and dynamic [6]. Group 2: Business Model Innovation - Zhenjiu Lidong launched the "Wanshang Alliance" in May 2023, aiming to innovate the manufacturer-distributor relationship, inspired by successful models from companies like Pop Mart and Apple [7][10]. - The flagship product "Dazhen Zhenjiu" is priced at 888 yuan, with a market circulation price of 600 yuan per bottle, targeting middle-class families and small business owners [11]. - The "Wanshang Alliance" promotes a profit-sharing model, creating a community of mutual interests among distributors, and has attracted over 3,600 clients across 30 provinces and 250 cities [15]. Group 3: Market Performance and Strategic Moves - The launch of the "Niu Shi" beer has been successful, ranking first in sales on platforms like JD.com and Tmall shortly after its release [12]. - Zhenjiu Lidong's stock price has shown resilience, reaching a peak of 10.9 HKD per share since June 1, 2023, and stabilizing above 9 HKD [15]. - The company's strategic initiatives during a challenging market period reflect a commitment to long-term growth and brand positioning [15][17].

Core Insights - The article highlights the transformation of Wu Xiangdong, chairman of Zhenjiu Lidu Group, into a personal brand influencer in the liquor industry, leveraging his personal IP to navigate the industry's challenges during a downturn [1][3][13] Company Overview - Wu Xiangdong oversees both Zhenjiu Lidu (6979.HK) and Huazhi Jiuhang (300755.SZ), positioning himself as a key figure in the liquor sector amidst current market difficulties [3] - The launch of his personal video account "Wu Jindong - Zhenjiu Lidu" in July 2023 has resulted in over 200 million total views, with several videos exceeding 10 million views [1][5] Personal Branding and Content Strategy - Wu's video content focuses on themes such as food and wine, and corporate responsibility, resonating with audiences and achieving significant viewership, including a video on consumer respect that garnered over 45 million views [5][7] - His approach includes breaking traditional barriers by engaging directly with distributors and consumers, enhancing relatability and trust [5] Business Model Innovation - The "Wanshang Alliance" initiative launched in May 2023 aims to redefine manufacturer relationships, inspired by successful models from companies like Pop Mart and Apple [8][10] - The flagship product "Dazhen Zhenjiu," priced at 888 yuan, is positioned to appeal to middle-class families and small business owners, emphasizing value in a rationalizing market [10][14] Market Performance and Sales - The "Dazhen Zhenjiu" has achieved significant sales across 30 provinces and 250 cities, becoming the top-selling new mid-to-high-end liquor product online [14] - The introduction of "Niu Shi" beer, priced at 88 yuan for a 375ml bottle, has also seen strong sales performance, ranking first in sales on major e-commerce platforms shortly after its launch [12] Industry Context - The article contrasts different strategies within the liquor industry during a downturn, with some companies opting for contraction while others, like Zhenjiu Lidu, pursue expansion and innovation [13] - The stock performance of Zhenjiu Lidu has been positive, with shares rising significantly since June 2023, reflecting market confidence in the company's strategic direction [14]

Core Viewpoint - The stock of Guizhou Zhenjiu (珍酒李渡) has seen a significant increase, rising over 6% in early trading, attributed to the company's recent strategic initiatives and market expansion efforts [1] Group 1: Company Developments - On November 2, Guizhou Zhenjiu held a peak season mobilization meeting to summarize market construction experiences and outline key tasks for the next phase [1] - The chairman of Zhenjiu Li Du, Wu Xiangdong, attended the meeting and delivered a speech [1] - The "Wanshang Alliance" project has successfully signed over 3,500 customers to date [1] - The product "Da Zhen" has been launched and is now available in 30 provinces and 250 cities across the country [1] Group 2: Product Strategy - The launch of the strategic new product "Da Zhen" in June is considered to have significant strategic importance [1] - "Da Zhen" serves as a key product to create a buffer zone for the flagship product "Zhen 30" in the 800 yuan price range, protecting the brand's value benchmark [1] - The innovative "Wanshang Alliance" channel model aims to deeply integrate the interests of distributors, with the success of "Da Zhen" expected to drive further sales of "Zhen 15" and solidify the consumer base [1] - According to a report from Founder Securities, "Da Zhen" is anticipated to be a pivotal point for achieving systematic brand enhancement for Zhenjiu [1]

Core Viewpoint - The stock of Zhenjiu Lidu (06979) has seen a significant increase, rising over 6% in early trading, attributed to the company's recent strategic initiatives and product launches [1] Company Developments - On November 2, Zhenjiu Lidu held a peak season mobilization meeting to summarize market construction experiences and outline key tasks for the next phase [1] - The chairman of Zhenjiu Lidu, Wu Xiangdong, attended the meeting and highlighted the success of the "Wanshang Alliance" project, which has signed over 3,500 clients to date [1] - The product "Dazhen" was launched in June this year, which is considered a strategic product that helps to establish a buffer zone for the flagship product Zhen 30 in the 800 yuan price range [1] Market Strategy - The innovative "Wanshang Alliance" channel model aims to deeply integrate the interests of distributors, with the success of "Dazhen" expected to drive further sales of "Zhen 15" and solidify the consumer base [1] - According to a report from Founder Securities, "Dazhen" is anticipated to be a pivotal product for enhancing the brand's overall value and achieving systematic brand improvement for Zhenjiu [1]

Core Insights - The meeting held by Guizhou Zhenjiu focused on summarizing market construction experiences and planning key tasks for the next phase, with over 2000 participants attending both online and offline [1] Group 1: Market Strategy - The company emphasizes quality as a prerequisite for market construction, aiming to strengthen the access mechanism and develop high-quality customers [3] - Service is highlighted as a cornerstone, with a commitment to fulfilling service responsibilities to assist customers in achieving long-term development [3] - The company aims to unify thoughts and efforts to create a super IP, thereby expanding brand influence [3] Group 2: Industry Challenges and Opportunities - The white liquor industry is currently facing multiple pressures, including slowing macroeconomic growth, weak consumer demand, and intensified industry adjustments [4] - Despite these challenges, the company has successfully launched an innovative marketing model, the "Ten Thousand Merchants Alliance," signing over 3500 customers since May [4] - The introduction of the super product "Da Zhen·Zhenjiu" has led to its coverage across 30 provinces and 250 cities, becoming the top-selling new product in the mid-to-high-end liquor segment nationwide [4] Group 3: Employee Engagement and Future Plans - The meeting recognized 165 outstanding employees for their significant contributions to market construction, with representatives sharing their experiences [6] - Employees expressed their commitment to using advanced examples as benchmarks to enhance their sense of responsibility and urgency in market development [6] - The company plans to focus on consumer needs and leverage the Ten Thousand Merchants Alliance to drive deeper transformation actions, transitioning from a phase of scale expansion to one of value cultivation [7]