2025重庆汽车论坛，多位车企高管谈到"反内卷"，同时也让价格战和无序竞争再次受到高度关注。 上面神仙打架我们只能看个热闹，但也不妨碍了解下终端一线的销售状态。 长城 今年的经济非常差，我这边一线城市，身边所有的同行几乎都叫苦不迭，收入比去年都有所下降，降幅多的甚 至达到了40%。我本人的薪资收入比去年降了30%左右（全部收入，包括提成各种奖金）。 各个品牌都在削减自己门店的人员配比，裁员现象、淘汰现象非常严重，HR那边只内推的话，审核比往年严 厉很多， 新势力各个品牌从业人员互相流通的现象今年变少了，许多新能源"游民"都转行或者无品牌接收！ 车型政策基本上是每个月调整一次，实际上优惠的力度，今年来看没有大的波动，有政策A就会没有政策B， 整体优惠都在一个差不多的程度。但是相比去年，整体成交价格低了1万多元，当然我所在的品牌不是那种优 惠力度巨大的品牌，本身产品在行业同配置定价不算高。 我们品牌一般是做SUV，最近新上的MPV车型是爆款，对比竞品就是主流6座SUV，MPV主要是腾势D9，岚 图梦想家，丰田塞纳之类的。主要应对竞品的话，我们是不区分配置，没有高低配，并且我们的定价比竞品要 实在一些，只要有考虑我 ...

Group 1: Industry Challenges - The automotive industry is facing intense "price wars," leading to increased pressure on suppliers to lower prices and extend payment terms, resulting in a challenging financial environment for suppliers [2][3] - In 2024, the loss ratio for automotive dealers is projected to be 41.7%, with a significant reduction in the number of 4S dealerships, marking the first negative growth since 2021 [2] - The average accounts payable turnover days for major automotive companies have been rising, with Haima Automotive at approximately 206 days and BYD at about 146 days as of Q3 2024 [5] Group 2: Supplier Financial Strain - Suppliers are experiencing extended payment cycles, with some reporting payment terms ranging from 30 to 120 days, which is exacerbated by the competitive landscape [3][4] - Financial platforms promoted by automakers, such as BYD's DiChain, have extended payment cycles to six months, further straining supplier cash flow [4] - The new regulations effective June 1, 2023, aim to protect small and medium enterprises from forced acceptance of non-cash payment methods that could extend payment terms [6] Group 3: Dealer Dynamics - Dealers are facing high inventory levels and liquidity risks, with a reported increase in overall inventory by 12,000 vehicles in early 2025, breaking a five-year trend of inventory reduction [7][9] - The financial struggles of dealers are highlighted by the bankruptcy of several dealerships, including the Qiancheng Group, due to cash flow management issues exacerbated by manufacturer policies [7][8] - Only 35% of 4S stores met or exceeded their sales targets in the first half of the year, indicating significant pressure on dealer operations [9] Group 4: Market Response and Future Outlook - There is a growing consensus among industry leaders to move away from destructive price wars, with calls for a healthier competitive environment to stabilize the industry [11][13] - In Q1 2025, the number of models experiencing price reductions decreased significantly compared to the previous year, indicating a potential shift in market strategy [11] - Major brands are implementing substantial price cuts, with some models seeing reductions exceeding 100,000 yuan, reflecting the ongoing competitive pressures in the market [12]

【文/观察者网 潘昱辰 编辑/高莘】6月5日，奇瑞风云A8上市。新车定位为A级新能源轿车，共推出5款 车型，售价区间为7.99万—10.99万元。其中3款车型搭载1.5L发动机，进一步拉低了售价门槛。 奇瑞风云A8价格 奇瑞 汽车 值得一提的是，新车在上市之前，专门对一台行驶17万公里的风云A8进行了拆解，以彰显该车型的安 全实力。 奇瑞风云A8 奇瑞汽车 而风云A8新车型的入市，则是奇瑞在主流消费市场践行这一战略的重要举措。 新车详情链接： 奇瑞风云A8在外观设计上偏运动，前脸采用多边形进气格栅加点阵式镀铬装饰，两侧是LED大灯组； 车身侧面采用了运动化的俯冲姿态，配合双拼色18英寸多幅式铝合金轮毂。尾部采用熏黑贯穿式尾灯， 配合小鸭尾造型以体现运动感。 奇瑞风云A8 奇瑞汽车 新车长宽高分别为4780/1843/1487mm，轴距为2790mm。 进入内部，奇瑞风云A8配备24.6英寸双联屏，搭载Lion5.0 AI科技智慧座舱系统，支持CarPlay和 HUAWEI HiCar手机互联功能。车内多用软性皮质材料包裹，后排座椅支持整体放倒，满足家庭出行时 的载物需求。 当然，作为面向主流市场的车型，面对比 ...

Core Viewpoint - BYD has launched a significant price reduction strategy for its smart driving models, marking a shift in focus from hardware equality to intelligent equality, amidst increasing competition in the electric vehicle market [2][6][7] Group 1: Price Reduction Strategy - BYD announced price cuts for 22 smart driving models across its Dynasty and Ocean series, with reductions up to 53,000 yuan, creating new price lows for its smart models [2][3] - The Ocean series features models starting at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i smart version, now priced at 102,800 yuan, down 53,000 yuan from the original price [3] - The Dynasty series has 12 smart models with starting prices reduced to 63,800 yuan, with the highest drop being 32,000 yuan, bringing the starting price to 217,800 yuan [3] Group 2: Market Response - The promotional activities have led to increased foot traffic in BYD stores, with various discount forms including cash reductions and trade-in subsidies, attracting consumer interest [4] - Consumers have expressed strong positive reactions to the price cuts, feeling that the offers present a compelling value proposition [5] - Analysts believe that the promotion will boost short-term sales and enhance BYD's brand image, potentially leading to increased market share in the long run [5] Group 3: Industry Impact - BYD's pricing strategy has triggered a chain reaction in the industry, with competitors like Geely and SAIC General also announcing price cuts and promotional offers [6][8] - The automotive market is experiencing a shift in pricing strategies, with a focus on intelligent features becoming standard rather than premium, indicating a potential transformation in the value system of the industry [2][6] - The competition is expected to intensify as companies strive to balance pricing with technological advancements and supply chain efficiency [6][8] Group 4: Sales Goals - BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with a current completion rate of approximately 25% based on sales of 1.3809 million vehicles in the first four months of the year [7] - To meet its ambitious sales goals, BYD needs to maintain a monthly sales volume exceeding 410,000 units for the remainder of the year [7]

5月15日，吉利汽车控股有限公司（以下简称"吉利汽车"）（0175.HK）发布2025年第一季度财报，财 报显示，2025年第一季度，吉利汽车实现营收、净利双增。其中营收为724.95亿元，同比增长25%；归 母净利润达56.72亿元，较去年同期增超两倍，此外，销量方面也创下历史新高。 与此同时，极氪智能科技有限公司（以下简称"极氪"）（NYSE：ZK）也披露了同期业绩情况。这也是 自去年吉利集团宣布将领克并入极氪后，其交出的第一份季度成绩单，总体来看，极氪已实现扭亏为 盈。 此外，近期吉利正计划私有化极氪，在一季度财报会上，吉利方面宣布，二者合并完成后，将由李东辉 出任吉利控股集团副董事长，现极氪科技集团CEO安聪慧出任吉利控股集团CEO，淦家阅则出任合并后 的吉利汽车集团CEO。 净利润增超两倍，总销量创历史新高 5月15日，吉利汽车发布2025年第一季度财报。财报数据显示，2025年第一季度吉利汽车实现营收、净 利双增。其中营收为724.95亿元，较之去年同期的582.25亿元，同比增长25%；归母净利润达56.72亿 元，与去年同期的15.60亿元相比增长264%，增超两倍。此外，毛利总额提升至114 ...

齐鲁晚报·齐鲁壹点 张雪 2025年4月，中国汽车市场迎来历史性转折——新能源乘用车零售渗透率首次突破51%，标志着燃油车 与新能源车市场份额正式进入"五五开"新纪元。据乘联会数据，在五一假期前购车需求的释放下，环比 3月销量普遍增长10%-15%，为4月的高渗透率提供了有力支撑。4月上半月新能源车零售渗透率达 50.39%，这一数字较原定2035年目标提前11年达成。 对比2020年5.8%的渗透率，短短五年间新能源车实现近十倍增长。这一里程碑时刻的背后，是技术迭 代、政策支持与消费需求的三重共振。 与此同时，记者了解到，车展也成为促销的主阵地。据统计，全国超过80个城市举办了近百场车展。在 乌鲁木齐国际汽车展览会上，购车可享受各大汽车厂商推出的各类购车优惠，叠加以旧换新补贴政策， 消费者可以享受到实实在在的优惠。广州车展上，比亚迪、广汽埃安、东风纳米等超30家新能源汽车品 牌参展，打出"国补+地补+厂家补贴+展商优惠"组合促销牌，其中报废补贴至高2万元、广州置换补贴 至高1.5万元。长春车展打造"车展+时尚秀场"多元场景，零跑、小鹏等新势力品牌推出"试驾送茶 具""订车送充电桩"等特色权益。 假期后的销量 ...

01 事件概述 公司发布2月销量公告，2月批发总销量20.5万辆，同比+83.9%，环比-23.2%；1-2月批发总销量47.2万辆，同比 +45.2%。其中，2月新能源销量98,433辆，同比+193.8%，环比-18.7%，渗透率48.0%；1-2月新能源累计22.0万辆， 同比+121.0%。 分品牌看：吉利品牌2月销量17.4万辆（银河76,132辆（含几何））；极氪2月销量14,049辆；领克2月销量17,238 辆。 02 分析判断 ► 1-2 月新能源销量同比大增 龙二地位加强 2 月公司 总批发销量 20.5 万辆，同比 +83.9% ，环比 -23.2% ； 1-2 月乘用车累计销量 47.2 万辆，同比 +45.2% ；新能源累计 22.0 万辆，同比 +121.0% 。 2 月，银河 L6 、 L7 25 款正式上市，售价分别 7.98 万 -14.98 万元、 11.58-14.88 万元，改款切换 1 挡 DHT ，价格进一步下探。后续，吉利银河计划推出 5 款全新 新能源车型（ 2 款 SUV 、 3 款轿车），覆盖主流市场，强化 10-20 万以下新能源龙二地位，挑战 2025 ...

吉利汽车系列 车中旭霞 深度报告： 《吉利汽车（00175.HK）-三大改革开启新一轮增长周期》——2025-02-07 《吉利汽车（00175.HK）-4.0时代开启强势周期，模块化架构优势突出 》 ——2021-10-14 点评报告： 《吉利汽车（00175.HK）系列十五：智能电混轿车银河L6发布，银河L7销量连续破万》——2023-09-19 《吉利汽车（00175.HK）系列十四：重大事件快评：极氪X重磅发布，产品矩阵再升级》——2023-04-16 《吉利汽车（00175.HK）点评：中高端新能源系列"银河"发布，纯电及混动全序列布局》——2023-02-28 《吉利汽车（00175.HK）点评：极氪建议分拆独立上市，11月销量同比增长7%》——2022-12-15 核心观点 吉利汽车是民营车企和自主品牌的探路者 吉利汽车控股有限公司是我国自主品牌乘用车领军企业，主营乘用车及核心零部件的研发、生产和销售，公司覆盖吉 利品牌、银河、几何、极氪、领克等子品牌。公司与控股集团过往近30年的发展史，整体可分为四个阶段：1.0机械时 代、2.0时代、3.0精品车时代、4.0科技时代。公司旗下车型销量2024 ...