跟赚钱比起来，被骂两句「做饭不好吃」算什么。 中国第一个靠做饭成名的明星，应该是《天天饮食》的主持人刘仪伟。 前段时间做饭综艺火了，一边是一饭封神，一边是百厨大战。 而这些综艺里，往往少不了用美食做人设的男明星们，即使不会做饭，那么会吃、甚至能吃也是可以 的。 谢霆锋靠做饭把烤肠卖了15亿，黄磊做饭翻车不久贾冰就顶上了，朱孝天靠探店也让他在短视频找到了 事业第二春。 只有陶喆是因为做了错饭成了抽象。 这期内容，我们就来聊一聊，明星们的做饭人设故事。 01 1999年2月，央视计划推出一档以教人做饭为内容的节目，起名叫《天天饮食》，这是我国电视历史上 最早的一档做饭综艺节目，它的内容十分简单：每天十五分钟，教观众怎么做菜。 《天天饮食》筹备期间，导演找了很多主持人，但是都不太满意，于是就让当时担任节目组文案的刘仪 伟顶上去。 刘仪伟既没有专门学过做饭，也没当过主持人，甚至连普通话都说不利索，导演之所以让他试试，只是 知道他平时爱做饭。 但是谁也没想到的是，开播之后，《天天饮食》大受欢迎，当时，全国每天有500万的观众会固定收 看。而刘仪伟本人，也借助电视传媒的力量，成为了国内家喻户晓的做饭明星。 关于刘仪伟为什 ...

Core Viewpoint - The article highlights the dual identity of Nicholas Tse as both an entertainment star and a successful entrepreneur, emphasizing his journey of self-discovery and dedication to excellence in both fields [1][2]. Group 1: Culinary Journey - Nicholas Tse entered the culinary world in 2011, finding solace and self-reflection through cooking, which he describes as a healing process [2][5]. - He launched the culinary show "12 Flavors of Chef Nic" in 2014, aiming to promote food culture while establishing his brand in the food industry [5][6]. - By 2025, his brand "Fengwei" achieved significant milestones, including a cumulative sales of 1.5 billion yuan for its signature products, with a presence in over 160 cities and 15,000+ stores [7]. Group 2: Entrepreneurial Ventures - Tse began his entrepreneurial journey at 19, investing in real estate and later founding his first company, PO Chao Ting, which focused on digital post-production [9][10]. - PO Chao Ting quickly became a leading post-production company in Hong Kong, achieving profitability within two years and expanding to over a hundred employees by 2010 [12][13]. - In 2016, he sold PO Chao Ting for over 100 million HKD, marking a successful exit from the post-production industry [13]. Group 3: Cultural Impact and Brand Development - Tse's efforts extend beyond business; he aims to promote Chinese cuisine globally, viewing food as a cultural symbol [14][15]. - He has been a long-time supporter of domestic brands, investing in Xtep and contributing to its growth from 1.3 billion to 13.6 billion RMB in revenue over 16 years [15][17]. - His commitment to Chinese identity is evident in his decision to renounce Canadian citizenship, reinforcing his dedication to his roots and cultural representation [17].

Core Viewpoint - The article highlights the entrepreneurial journey of Nicholas Tse, emphasizing his dedication to self-identity and excellence in both the entertainment and culinary industries, particularly through his brand "Feng Wei" [3][4]. Group 1: Culinary Ventures - In 2014, Nicholas Tse launched the culinary show "12 Flavors of Feng," aiming to promote food culture and share personal stories through culinary experiences [9]. - The "Feng Wei" brand has achieved significant success, with cumulative sales of its signature products reaching 1.5 billion yuan, and it has become a household name in over 160 cities with more than 15,000 stores [12]. - The brand's products, such as the juicy sausages and pasta, have become top-selling items, with 65% of consumers making repeat purchases within three months [12]. Group 2: Entrepreneurial Journey - Tse began his entrepreneurial journey at the age of 19, investing his earnings from acting and music into real estate, and later founded his first company, PO Chao Ting, which specialized in digital post-production [15][16]. - The company quickly gained traction, becoming a leading post-production house in Asia, and Tse maintained a low profile during its early years to focus on quality and results [20]. - By 2010, PO Chao Ting had grown significantly, handling major projects and achieving profitability, eventually selling the company for over 100 million HKD [21]. Group 3: Cultural Impact and Brand Philosophy - Tse's motivation for establishing PO Chao Ting was to elevate Hong Kong's film industry and create a sustainable business that adds social value [16][23]. - He aims to promote Chinese cuisine globally, viewing food as a cultural symbol that connects people and represents national identity [24]. - Tse has also invested in domestic brands like Xtep, demonstrating his commitment to supporting local enterprises and the "Guochao" movement [26].

Core Viewpoint - The article highlights the entrepreneurial journey of Nicholas Tse, emphasizing his transition from a celebrity to a successful entrepreneur in the food industry, particularly through his brand "Feng Wei" and its impact on promoting Chinese cuisine globally [4][12][21]. Group 1: Nicholas Tse's Career Transition - Nicholas Tse began his career as a celebrity in 1996, facing skepticism but later evolved into a dual identity as an entertainer and entrepreneur [3][4]. - In 2011, Tse entered the culinary world, finding personal growth and stability through cooking, which became a therapeutic outlet for him [6][9]. - His cooking journey led to the creation of the culinary show "Twelve Flavors of Feng," aimed at promoting food culture and healing through cuisine [9][10]. Group 2: Business Development and Achievements - "Feng Wei" brand achieved significant milestones, with cumulative sales of its signature product, the juicy sausage, reaching 1.5 billion yuan, and becoming the top-selling product in the country for three consecutive years [12]. - The brand expanded its product line, with several items surpassing annual sales of 100 million yuan, and achieved a 65% customer repurchase rate within three months [12]. - By April 2025, "Feng Wei" had established a presence in over 160 cities and 15,000 stores across China, with plans for international expansion [12]. Group 3: Entrepreneurial Philosophy and Strategy - Tse's entrepreneurial approach is characterized by a commitment to quality and detail, ensuring that every product undergoes extensive testing and refinement before market release [10][18]. - He emphasizes the importance of creating sustainable social value through business, believing that successful entrepreneurship should contribute positively to society [14][20]. - Tse's experience in the entertainment industry has shaped his business strategies, focusing on finding the right talent and fostering a strong team culture [15][17]. Group 4: Cultural Impact and Vision - Tse aims to promote Chinese culinary culture globally, viewing food as a cultural symbol that can bridge East and West [21][23]. - His support for domestic brands, such as his investment in the Chinese sportswear brand Xtep, reflects his commitment to fostering local enterprises and contributing to the national economy [21][23]. - Tse's identity as a Chinese entrepreneur is reinforced by his decision to renounce his Canadian citizenship, further aligning his personal and professional values with his cultural heritage [23].

Core Viewpoint - The financial report of Shuanghui Development for the year 2024 shows concerning trends, with a decline in revenue and net profit for the fourth consecutive year, indicating ongoing challenges in the traditional meat product market [2][4][6]. Financial Performance - In 2024, Shuanghui reported total revenue of 59.56 billion yuan, a decrease of 0.55% year-on-year, and a net profit of 4.99 billion yuan, down 1.26% [4][10]. - The revenue from packaged meat products fell sharply by 6.16%, while the fresh pork product segment also experienced a decline, with revenue down 2.06% to 30.34 billion yuan [6][7]. - The total external sales volume of meat products was 3.18 million tons, reflecting a decrease of 1.67% [6]. Market Competition - The traditional packaged meat products, such as ham and luncheon meat, are losing appeal among younger consumers, who prefer fresh and minimally processed meat options [4][6]. - New brands, like Fengwei Pai founded by celebrity Xie Tingfeng, are capturing market share, with reported sales of 1.5 billion yuan and being the top seller for three consecutive years [2][4]. Dividend Policy - Shuanghui continues its high dividend policy, distributing 48.85 billion yuan in cash dividends, which accounts for nearly 98% of its net profit, raising concerns about corporate governance and the interests of minority shareholders [10][11]. - The company's dividend payout has exceeded its net profit for several years, indicating a reliance on cash flow rather than reinvestment for growth [11]. Governance Issues - The financial report marks the first year under the leadership of Wan Hongwei, the second-generation successor, amidst ongoing concerns about family control and governance issues within the company [13]. - The transition of leadership has not alleviated worries regarding the protection of minority shareholders' interests and the long-term strategic direction of the company [13]. Food Safety Concerns - Shuanghui faces ongoing food safety complaints, with a total of 4,640 complaints reported, primarily related to product quality issues such as spoilage and contamination [15][17]. - Previous incidents of food safety violations have damaged consumer trust, necessitating a comprehensive overhaul of production processes and quality management to restore brand reputation [15][17].