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41年3000万辆!这家3次创业的中国品牌,凭啥成为全球速度天花板?
电动车公社· 2025-12-12 16:06
关注 「电动车公社」 和我们一起重新思考汽车 独立为新央企的长安汽车,最近可谓春风得意,好消息不断。 先是11 月,旗下高端品牌阿维塔申请港股IPO,紧接着在 12 月 10 日,率先达成了 " 3 000 万辆中国品牌汽车下线" 的新成就。 要知道,在新能源时代到来之前, 强势的一直都是合资品牌。 也只有一汽、上汽这类拥有畅销合资车的车企,才拥有最闪耀的光环。 新能源时代到来后,又是 比亚迪和诸多新势力, 吸引了最多的舆论关注。 但没想到,正是这样一家看起来"平平无奇的车企",在暗地里默默耕耘成了自主品牌的销量扛把子! 那么,长安汽车究竟是如何达到今天的地位?接下来又有着怎样的计划和野心? 今天,社长就跟大家详细聊聊! 01. 还得靠自己! 一个温知识,长安汽车不是突然就成了国内自主品牌的扛把子,而是自打长安品牌成立以来,一直都很能打。 2014 年,长安品牌成为首个销量破 1000 万辆的自主品牌。 2021 年,长安品牌又成为国内首个产销突破 2000 万辆的中国品牌。 如今长安汽车用时41年、成为首个达成 3000 万辆自主品牌的中国车企,可以说是延续了长安品牌一直以来的优势。 至于长安品牌为何如此争 ...
目标年销500万辆!独立后的长安汽车,凭啥这么狂?
电动车公社· 2025-08-02 16:33
Core Viewpoint - The recent establishment of China Changan Automobile Group as an independent entity under the direct management of the State-owned Assets Supervision and Administration Commission (SASAC) marks a significant shift in its operational structure, allowing for greater autonomy and resource allocation in the competitive automotive market [2][10][35]. Group 1: Independence and Structural Changes - Changan Automobile has transitioned from being part of the China Ordnance Equipment Group to an independent central enterprise, aligning it with other major players like FAW and Dongfeng [4][6]. - The restructuring allows Changan to focus solely on automotive manufacturing, shedding its previous military-industrial ties, which complicated its operational framework [10][26]. - The new identity as a standalone entity enhances Changan's decision-making efficiency and management capabilities, facilitating a more streamlined approach to business operations [26][35]. Group 2: Strategic Goals and Market Position - Changan has set an ambitious target of achieving an annual sales volume of 5 million vehicles by 2030, with a focus on electric vehicles making up over 60% of this total [57][58]. - The company aims to establish itself among the top 10 global automotive manufacturers, emphasizing the importance of both domestic and international market expansion [57][60]. - Changan's sales performance in the first half of the year reached 1.355 million vehicles, marking an 8-year high, indicating a strong market presence [49]. Group 3: Product Development and Innovation - Changan plans to launch a series of new models, including the Changan Q07 laser version and various electric SUVs, to support its sales targets [52][54]. - The company is focusing on three main brands: Changan, Deep Blue, and Avita, each with specific market segments and sales goals, contributing to the overall target of 5 million vehicles [54][55][57]. - The emphasis on innovation and product development is crucial for maintaining competitiveness in the rapidly evolving automotive landscape [60][61]. Group 4: Resource Allocation and Collaboration - The establishment of the new Changan Automobile Group allows for better resource integration, including the absorption of the former China Changan's subsidiary, which will enhance its supply chain and operational capabilities [36][38]. - Changan is expected to leverage its new status to attract strategic partnerships and collaborations across various sectors, expanding its operational ecosystem beyond traditional automotive boundaries [38][47]. - The company is poised to enhance its global footprint through a comprehensive strategy that includes manufacturing, logistics, and financial services [42][57].