"滋润你我他，幸福千万家。"曾几何时，这句广告词伴随着隆力奇蛇油膏走进了千家万户。创立于1986年的隆力奇，作为民族日化品牌的代表之一，承载 着一代人的消费记忆。然而近年来，这家老牌国货却频频陷入传销争议。 近日，南方都市报N视频记者接到多位消费者报料，称隆力奇旗下"倍莱鲜羊奶粉"以直销为名，开展涉嫌传销的销售活动。 记者调查发现，该产品不仅不在隆力奇合法的直销产品名录内，且作为普通食品却长期宣传保健功效，其推广模式存在明显的层级返利特征。目前，隆力 奇集团自身也深陷多起司法纠纷，累计被执行金额超8亿元。 倍莱鲜羊奶粉外包装。 羊奶粉销售模式疑云 接受记者采访当天，孙女士刚和母亲因一款羊奶粉发生争执。去年年底，孙女士54岁的母亲退休后开始接触隆力奇旗下倍莱鲜羊奶粉项目。"她认为这是 老品牌带来的新机会。"孙女士说。 然而，当孙女士看到母亲带回来的宣传册时，立即警觉起来。册子上不仅宣称产品具有"15天瘦13斤""深度改善睡眠"等功效，更清晰地标注了层级晋升机 制——根据购买金额和发展下线数量可获得不同级别的代理资格及进货价格。 倍莱鲜羊奶粉宣传册。 孙女士的担忧并非个案。陕西的谢先生因其姐姐参与该项目，进行了一 ...

Core Viewpoint - The article discusses the revival of old domestic brands in China through new e-commerce platforms like Pinduoduo, highlighting the challenges these brands face and the opportunities presented by changing consumer preferences and digital transformation [1][2][4]. Group 1: Challenges Faced by Old Brands - Many once-popular old brands have faded from public view due to insufficient product innovation, outdated marketing models, and failure to adapt to changing consumer demands [4][6][7]. - The decline of these brands is often linked to their inability to keep pace with market changes, leading to a disconnect between their products and consumer needs [6][7]. - The traditional distribution model relying on layers of distributors has hindered these brands' ability to reach consumers directly, resulting in inefficiencies and delayed market feedback [7]. Group 2: Opportunities for Revival - New e-commerce platforms like Pinduoduo provide a fresh opportunity for old brands to revitalize their market presence by offering new sales channels and allowing for direct consumer engagement [2][8][9]. - Pinduoduo's "100 billion support" plan is a significant initiative aimed at helping these brands by providing financial resources and traffic support, facilitating their transformation and innovation [3][15]. - The rise of consumer interest in domestic brands, driven by a desire for quality and cultural heritage, presents a favorable market environment for the revival of old brands [18][16]. Group 3: Strategies for Success - Old brands are successfully leveraging e-commerce to test new products and gather consumer feedback quickly, allowing for agile responses to market demands [11][13]. - By focusing on niche markets and avoiding direct competition with industry giants, some old brands have found new growth avenues [9][11]. - The combination of innovative marketing strategies and product upgrades has enabled brands like Jincuan to regain their status as leading players in their respective categories [16][18].

Core Viewpoint - The article discusses the revival of old domestic brands in China through new e-commerce platforms like Pinduoduo, highlighting the shift from traditional sales models to innovative marketing and product development strategies [2][12][28]. Group 1: Challenges Faced by Old Brands - Many once-popular old brands have faded from public view due to insufficient product innovation, outdated marketing models, and lagging channel transformations [6][8]. - The decline of these brands often begins with a disconnect between their products and market demands, as seen with brands like Longliqi and Jinguang, which failed to adapt to changing consumer preferences [7][25]. - The traditional distribution model relying on layers of distributors has hindered brands' ability to reach consumers directly, resulting in inefficiencies and a lack of responsiveness to market trends [9][10]. Group 2: Opportunities for Revival - The emergence of new e-commerce platforms has provided old brands with a second chance, allowing them to tap into new market segments and consumer bases [12][23]. - Pinduoduo's support for old brands includes avoiding the oligopoly effect by offering niche markets where these brands can compete more fairly against larger players [13][15]. - The "100 billion support" plan from Pinduoduo aims to invest over 100 billion RMB in resources to help brands transition and upgrade their operations [20][21]. Group 3: Consumer Trends and Brand Perception - There is a renewed consumer interest in domestic brands, driven by a desire for quality and cultural heritage, which provides a solid foundation for the revival of old brands [23][24]. - Consumers are willing to pay a premium for products that carry cultural significance and quality assurance, as demonstrated by the success of brands like Jinguang in the snack market [25][26]. - The article emphasizes that old brands can leverage their historical and cultural value to reshape consumer perceptions and stimulate new market demand through innovative products [28][31].