值得关注的是，在第十五届全国运动会上为广东代表团斩获奖牌的优秀骑手也将亮相赛场，与新生代选手同台竞 技。 在马术节期间，除了总决赛高水平的赛事外，更打造"体育+文旅+消费"融合新标杆：开幕式上将有国家级非遗英 歌舞与骑射绝技同台上演，主题消费区汇聚马术装备、科技运动、健康饮品、新能源汽车等产品，打造湾区高端 消费"全景式生活秀场"；创意市集、粤味美食，趣味地杆赛让市民零距离体验马背豪情，形成集观赏性、体验感 与烟火气于一体的沉浸式消费新空间。公益名额定向送进校园社区，让更多家庭零门槛共享人马共舞的城市嘉年 华。 同时，组委会还将举办"2025广东省马术盛典"，揭晓广东马术行业年度多项行业荣誉。 广东省马术协会常务副会长陈广新介绍，八年间广东省马术联赛取得了显著的成果。首先，参与俱乐部的数量从 不到10家增长到了近80家。至2025年赛季分站赛结束时，参加联赛与U系列赛人马组合数达到了5000队，活跃的 青少年骑手人数将近2000人。此外，裁判队伍也得到了壮大，从最初的10人发展到265人，其中129人已注册成为 协会裁判，不仅承担了广东省内的各类赛事，还参与了国家级赛事的执裁工作。 本次赛事活动由中国马术协会 ...

Core Insights - The strategic cooperation agreement between Lao Feng Xiang and Maybach Luxury Goods Asia Pacific marks a significant attempt by a Chinese gold brand to enter the high-end luxury market, while also serving as an effective strategy for the German luxury brand to expand in the Asia Pacific region [1][3][8] Group 1: Strategic Cooperation - The partnership is described as a deep resonance of Eastern and Western craftsmanship, aiming for resource complementarity and mutual learning [2] - Lao Feng Xiang will leverage its extensive network of nearly 6,000 outlets and local operational expertise to help Maybach quickly establish its presence in the Asia Pacific market [2] - The collaboration employs a "equity + brand agency" model, allowing Lao Feng Xiang to share in Maybach's future growth and enhance market expectations for its own high-end development [2][8] Group 2: Cultural Integration and Product Development - The cooperation aims to blend different cultural elements to create products that meet international aesthetics while retaining cultural characteristics, which is seen as a core issue for the luxury goods industry [2][6] - Both companies will explore lifestyle areas through the fusion of Eastern intangible cultural heritage techniques and Western luxury design, leading to the launch of a series of co-branded artistic products [6][8] - The partnership is expected to enhance brand promotion, expand the Asia Pacific market, and improve global layout, establishing a new benchmark for high-end luxury collaboration [6][8] Group 3: Market Impact and Future Vision - The collaboration is viewed as a milestone for extending Maybach's brand influence and represents a successful foundation for Lao Feng Xiang [8] - The companies aim to create a new luxury experience that integrates Eastern wisdom with international luxury genes, setting a new standard for cross-border brand cooperation [8] - The partnership is anticipated to provide excellent case studies for brand collaboration in the high-end consumer market, opening a new chapter in the integration of Eastern and Western commerce and culture [8]

2025年10月9日，中国黄金珠宝行业领军企业老凤祥（股票代码：600612）宣布一项重大战略举措：入 股德国奢华品牌迈巴赫奢侈品亚太公司，并同步获得其多元生活产品系列在上海的独家经营权以及亚太 的非独家经销权。这一合作不仅标志着老凤祥首次跨界进军高端奢侈品领域，更被视为其品牌战略升级 的关键一步，旨在通过入股国际顶级奢侈品牌拓展快速增长的高端消费市场。此举将加速老凤祥从传统 黄金珠宝商向多元化奢侈品集团的转型，为中国品牌迈向高端化与国际化树立新标杆。 老凤祥与迈巴赫奢侈品亚太有限公司签署《战略合作协议》 迈巴赫作为德国汽车巨头梅赛德斯-奔驰旗下的奢华品牌，象征着尊贵身份与匠心传承，其产品线涵盖 高端汽车、皮具和配饰，在全球奢侈品市场享有盛誉。此次战略合作，意味着老凤祥将与迈巴赫奢侈品 共同推进其旗下高端产品在亚太市场的品牌推广、渠道建设及客户运营工作，为双方创造深度协同效 应。 深度剖析：品牌战略转型的核心引擎 从单一黄金珠宝商升级为聚合奢侈品品类的高端消费生态构建者，老凤祥实施这一战略的关键点在于通 过与迈巴赫奢侈品的合作进入高端奢侈品消费赛道，聚焦"资源整合与品牌升维"，具体表现在品牌形 象、市场扩容、 ...

Core Viewpoint - The introduction of equestrian and golf as new special admission programs for high school students in Hangzhou reflects a growing trend towards integrating niche sports into the educational system, highlighting the increasing importance of diverse extracurricular activities in college admissions [1][21]. Group 1: Equestrian as a Niche Sport - Equestrian sports, often considered a "niche aristocratic sport," have gained visibility with the inclusion of equestrian as a special admission category in high schools [2][14]. - The cost of participating in equestrian sports is significant, with basic equipment exceeding 10,000 yuan and competition horses starting at 500,000 yuan, making it financially challenging for average families [2][8][10]. - The market size of the equestrian industry in China reached 20.99 billion yuan in 2023, with over 2,456 equestrian clubs and more than 670,000 members [3]. Group 2: Educational Pathways and Opportunities - Many students with equestrian skills have successfully entered prestigious universities through high-level sports teams, indicating a pathway for academic advancement [2][21]. - The 2025 admissions guidelines for sports training programs allow for reduced academic score requirements for students with certain athletic qualifications, including equestrian [25][21]. - Equestrian training is increasingly seen as a means to enhance a child's competitive profile for college applications, particularly in international contexts [19][20]. Group 3: Economic Implications and Demographics - The primary demographic for equestrian training consists of children from middle to upper-class families, particularly those attending international schools or planning to study abroad [11][19]. - The financial commitment for equestrian training can exceed 1 million yuan annually when considering horse purchase, maintenance, and training costs [8][10][12]. - The trend of integrating niche sports into educational systems is part of a broader movement towards diversifying high school admissions criteria, aiming to reduce the emphasis on standardized test scores [28][29].