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记者调查|保乐力加中国销售额锐减 部分高端洋酒打五折
Sou Hu Cai Jing· 2026-02-25 14:47
Core Insights - The high-end liquor market in Shenzhen is experiencing significant price reductions, contrary to expectations for a sales boom during the Spring Festival [1][4] - Major brands like Macallan and Martell are seeing steep declines in sales and prices, indicating a shift in consumer demand and market dynamics [6][10] Market Trends - High-end liquor prices have dropped dramatically, with Macallan 25-year whisky now priced below 20,000 yuan, down from a peak of 37,000 yuan [6][10] - Discounts on various premium liquors exceed 50%, with some products like the French Larsen XO gift box reduced from 1,780 yuan to 798 yuan, representing a 55% discount [8] Company Performance - Pernod Ricard reported a 5.9% organic decline in net sales for the first half of the 2026 fiscal year, with a staggering 28% drop in organic sales in the Chinese market [10] - The company's core brand, Martell, saw an 8% decline in sales volume and a 17% drop in net sales in China [10] Consumer Behavior - The demand for high-end cognac has sharply decreased due to reduced corporate gifting and banquet needs, leading to significant inventory buildup [10] - Online sales data indicates a contrasting trend, with liquor sales on platforms like Tmall showing double-digit growth, driven by changing consumer preferences towards health-oriented and lower-alcohol beverages [11] Future Outlook - Pernod Ricard has positioned the 2026 fiscal year as a transitional period, with expectations for gradual improvement in net sales in the latter half of the year [10] - The company anticipates an average annual growth rate of 3% to 6% in net sales from 2027 to 2029, alongside ongoing improvements in organic profit margins [10]
马爹利干邑卖不动了,酒业巨头保乐力加业绩承压
Shen Zhen Shang Bao· 2026-02-25 13:18
Core Viewpoint - The high-end liquor market in China, particularly for brands like Martell Cognac, is experiencing significant declines in sales and revenue, indicating a challenging environment for premium spirits [1][2]. Group 1: Sales Performance - Martell Cognac's sales volume in China has decreased by 8% year-on-year, with net sales dropping by 17% [1]. - Pernod Ricard's overall net sales for the first half of the 2026 fiscal year were €5.253 billion (approximately RMB 42.6 billion), reflecting an organic decline of 5.9% [2]. - The organic sales in the Chinese market fell sharply by 28%, marking it as the weakest performing region globally for Pernod Ricard [2]. Group 2: Pricing and Promotions - High-end liquor prices are being significantly reduced, with some products seeing discounts of over 50%, indicating a shift in consumer demand [1]. - For example, Macallan 25-year-old whisky, once priced at RMB 37,000, is now listed at RMB 19,680, with further discounts available [1]. - A French Larsen XO gift box has seen its price drop from RMB 1,780 to RMB 798, representing a 55% discount [1]. Group 3: Market Trends - The demand for high-end cognac has decreased due to reduced consumption in corporate gifting and banquet scenarios, leading to inventory buildup [2]. - The market is witnessing a shift towards healthier drinking options, with products like health-oriented liquor gaining popularity, as evidenced by a 400-fold increase in sales for a specific health liquor during the Spring Festival [3]. - The rise of "self-indulgent" consumption among younger consumers, particularly women under 30, is contributing to the decline of traditional high-end spirits [3].
保乐力加2026财年半年业绩营收、利润双降;贵州茅台在毕节成立销售公司丨酒业早参
Mei Ri Jing Ji Xin Wen· 2026-02-25 01:12
Group 1 - The core viewpoint of the news is that Pernod Ricard reported a decline in both revenue and profit for the first half of the 2026 fiscal year, with a significant drop in sales in the Chinese market [1] - The group's revenue for the first half of the fiscal year was €5.26 billion, representing a year-on-year decrease of 14.9% [1] - Organic profit for the second half of 2025 fell by 7.5%, and sales in the first quarter of 2026 decreased by 7.6% [1] - The decline in sales was particularly pronounced in high-end products like Martell Cognac and Havana Club rum, which experienced double-digit declines [1] - The Chinese market saw an organic sales drop of 28%, primarily due to macroeconomic adjustments and inventory corrections in high-end cognac channels [1] Group 2 - The news highlights that health-oriented liquor, particularly wellness liquor, emerged as a significant growth area in the market during the 2026 Spring Festival, with online sales increasing year-on-year [2] - The new generation of wellness liquor has successfully moved away from medicinal flavors, with popular flavors like plum, rose, and goji berry appealing to younger consumers [2] - Leading brands such as Jinjiu and Coconut Island Deer Turtle Wine launched limited edition small bottles for family gatherings, enhancing health marketing to drive sales [2] - The wellness liquor segment is identified as a new growth driver for the industry, indicating a clear long-term growth potential [2] Group 3 - Guizhou Moutai established a new sales company in Bijie with a registered capital of 30 million yuan, fully owned by Guizhou Moutai Sales Co., Ltd [3] - This move is part of the company's strategy to deepen channel reforms and enhance direct sales systems [3] - The establishment of the sales company is expected to strengthen regional market control, improve terminal sales, and stabilize prices, thereby enhancing the direct link from manufacturer to consumer [3]
百亿美元公司动向丨微信做了个零工平台;黑石资管规模冲到1.1万亿美元;Temu登顶韩国9月应用下载榜
晚点LatePost· 2024-10-18 10:35
私募、基础设施基金上涨,黑石三季度业绩超预期。 今年第三季度黑石集团(BX.N)可分配给股东的收入同比增长 6% 至 13 亿美元。旗下私募股权基 金和基础设施基金表现强劲,分别上涨 6.3% 和 5.5%,推动基金价值上涨、幅度为三年来最高。盈 利指标超预期外,黑石资管规模创纪录、为 1.1 万亿美元。本季度,黑石还以 160 亿美元的企业价 值收购澳大利亚数据运营商 AirTrunk,是今年规模最大的一笔杠杆收购。 雀巢销量不及预期,正在精简组织架构。 雀巢(NESN.S)今年前三个季度销售额同比降 2.4% 至 671 亿瑞士法郎(约为 5521 亿元),各地 区销售额均同比降低。业绩不及预期的原因除了俄乌冲突后谷物、能源等成本变高之外,CEO 傅 乐宏还提到消费需求减弱,预期持续疲软,第四季度将进一步去库存。雀巢还在经历组织架构和执 行董事会的变动,为了 "提升集团绩效和加速转型"。 中国市场疲软,保乐力加季度表现低于预期。 烈酒公司保乐力加(PERP.PA)旗下有马爹利干邑和绝对伏特加等品牌。在截至 9 月底的财季里, 保乐力加销售额同比下降 5.9% 至 27.83 亿欧元。和 LVMH 集团一样 ...