Core Viewpoint - Great Wall Motors showcases its innovative Hi4 hybrid system and 4.0TV8 engine, emphasizing a strategy that integrates internal combustion engines with electric systems to meet diverse global market demands [1][3]. Group 1: Global Market Strategy - Great Wall Motors categorizes global markets into three segments: China, developed markets (US, Europe, Japan, South Korea), and over 170 other countries, aiming for tailored product offerings in each [3]. - The company emphasizes a unified standard of product quality and service across all markets, focusing on precise adaptation to local needs [3]. Group 2: Product Development Focus - The company believes that PHEV and hybrid models are more suitable for primary and commuting vehicle scenarios, while BEV is ideal for short-distance commuting [3]. - Great Wall Motors is committed to the hybrid route for family vehicles, highlighting the unique driving pleasure offered by larger displacement engines [3]. Group 3: Globalization and Brand Strategy - Great Wall Motors has been proactive in global expansion since 1997, implementing a localized production and operational strategy [5]. - The company aims to enhance its high-end brand presence globally, particularly in the luxury off-road segment with its Tank SUV, while also empowering its Haval and Great Wall pickup brands [5]. - The year 2025 marks the beginning of the "One Great Wall" brand strategy, focusing on ecological overseas expansion and localized deep cultivation [5].

" 2024年长城汽车营收净利双增，但国内销量下降14.8%。 " 作者丨王瑞昊 编辑丨相辉 "长城要是真的赚不了钱，别人也不可能赚钱。"长城汽车董事长魏建军经常将这句话挂在嘴边，他的自信 来自长城汽车稳健的业绩表现。 2025年3月28日，长城汽车公布2024年年报。数据显示，2024年长城汽车营收2021.95亿元，同比增长 16.73%；净利润同比增长80.7%到126.9亿元，全年销量123.45万辆，同比增长0.37%。 得注意的是，此次营收和净利润都为历年新高。与营收和净利润大涨形成对比的是，2024年长城汽车销量 几乎没有增长。 尽管销量提升有限，但长城汽车的盈利能力仍大幅提升。其2024年毛利率达19.51%，较上年同期 18.15%提升1.36个百分点；单车收入同比提升2.3万元至16.38万元，为历年最高；单车净利润达1.03万 元，较去年同期提升0.46万元。 长城汽车的毛利率好于吉利汽车（15.9%）和奇瑞汽车（2024年前三季度为14.8%），甚至比特斯拉的 18.4%还要高，只低于比亚迪的21.02%和理想汽车的20.5%。 长城汽车在年报中指出，报告期内公司实现海外销售增长、国内 ...