承董事會命 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 ANJOY FOODS GROUP CO., LTD. 安井食品集團股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2648） 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條而作出。 茲 載 列 安 井 食 品 集 團 股 份 有 限 公 司（「 本公司 」）在 上 海 證 券 交 易 所 網 站 ( www.sse.com.cn )刊登的本公司2025年半年度報告（A股），僅供參閱。 安井食品集團股份有限公司 董事長兼執行董事 劉鳴鳴先生 中國廈門，2025年8月25日 於本公告日期，本公司董事會成員包括：(i)執行董事劉鳴鳴先生、張清苗先生、 章高路先生及黃建聯先生；(ii)非執行董事鄭亞南博士及戴凡先生；及(iii)獨立非 執行董事張梅女士、劉曉峰博士、趙蓓博士及張躍平先生。 公司代码：603345 公司简称：安井食品 2025 年半年度报告 ...

Core Viewpoint - The article emphasizes the strategic planning and operational improvements of Yanjinpuzi, highlighting its transition from a channel-driven model to a product-driven model, which is expected to enhance profitability and market competitiveness [2][3]. Group 1: Strategic Planning and Profitability - Yanjinpuzi has developed a diversified channel structure and successfully built brand categories, which supports mid-term growth through the expansion of key products [2]. - The company is expected to increase its sales expenses in 2024 due to brand building efforts, but a reduction in sales expense ratio is anticipated in 2025 as low-cost channels gain a larger share [2]. - The increase in the proportion of high-margin products is projected to improve the company's net profit margin [2]. Group 2: Product Development and Platform Strategy - Yanjinpuzi has established a replicable success model for key products, particularly in the categories of "Big Devil" and "Egg King," and is advancing towards a platform-based category strategy [3]. - The sales of konjac products are expected to continue increasing, while quail eggs have gained market share despite intense price competition [3]. - The company plans to introduce new deep-sea snack brands and enhance upstream collaborations in fish paste production to strengthen its competitive edge [3]. Group 3: Channel Strategy and Market Expansion - Yanjinpuzi's channel strategy effectively combines market trends with its own capabilities, focusing on high-value membership stores and overseas markets for growth [4]. - The establishment of a separate division for membership stores is aimed at accelerating channel breakthroughs [4]. - The company plans to leverage its konjac products to enter the Southeast Asian market, with local production facilities to reduce transportation costs [4].