作者 王利文 中新社成都8月7日电 题：外籍参赛人士乘火锅巴士品"多面"成都 波兰皮划艇领队马特乌什(Mateusz)特别钟爱蒜香调料拌米饭的搭配，"来之前以为火锅只有辣，没想到 这座城市和火锅一样，有很多面。"而他的队友伊戈尔(Igor)则对千层麻花印象深刻："酥脆里带香，这 是中国糕点的魅力。" "牛肉卷的味道太棒了！"首次吃火锅的荷兰空手道运动员于尔斯(Jules)熟练地用着筷子。他笑称，在家 乡品尝中餐的经历帮了大忙。于尔斯已计划比赛后重走巴士线路："今天路过的老街很有味道，白天的 成都一定更有故事。" 6日晚，9名来自荷兰、波兰、瑞士、比利时等国的成都世运会运动员、教练员与裁判员登上火锅巴士。 这场移动的美食之旅，让即将投身赛事的国际友人在升腾的热气与城市夜景中，触摸成都多元肌理。 8月6日晚，在四川成都参加第12届世界运动会的外籍运动员等在火锅巴士上品成都火锅。 中新社记者 安源 摄 火锅巴士从成都市区的东升街启程，经合江亭、望平街、339电视塔至东门码头。移动的车窗里，成都 的"古今双面"一一铺展：古渡的诗意、老街的烟火、市民悠闲散步的身影与地标建筑的璀璨，共同勾勒 出城市立体轮廓。 "考虑到国 ...

Core Viewpoint - The article discusses the backlash against Sam's Club in China due to its recent product changes, highlighting a clash between consumer expectations and the brand's strategy, reflecting broader trends in the Chinese consumer market and the evolving perception of domestic brands [3][8][10]. Group 1: Sam's Club's Product Strategy - In July, Sam's Club removed several popular domestic products, replacing them with more common brands like Holley and Liuliumei, leading to dissatisfaction among its members [5][6]. - The membership fees for Sam's Club are significant, with over 5 million members contributing at least 1.3 billion RMB annually, raising expectations for product quality and exclusivity [6][11]. - The backlash is not just about product quality but also about the perceived betrayal of consumer trust and the value proposition of being a member [10][18]. Group 2: Consumer Sentiment and Brand Perception - The article emphasizes a growing sentiment among Chinese consumers that domestic brands like Liuliumei and Weilong are proving their worth on the international stage, challenging the notion that imported goods are inherently superior [6][7]. - There is a notable shift in consumer psychology, where the identity and quality of domestic products are increasingly recognized, despite historical biases against them [27][28]. - The crisis at Sam's Club reflects a broader trend of disillusionment with foreign brands and a push for recognition of domestic quality, as seen in the rise of brands like Luckin Coffee and others [29][32]. Group 3: Industry Trends and Future Implications - The article suggests that the retail landscape in China is undergoing a transformation, with traditional distinctions between high-end and mass-market brands blurring as quality standards rise across the board [19][23]. - The success of companies like Pang Donglai, which emphasize transparency and customer service, is reshaping consumer expectations and challenging the traditional membership model of stores like Sam's Club [19][23]. - The future of membership-based retail may depend on adapting to these changes and focusing on quality and consumer trust rather than exclusivity [32][33].