随着金三板块年内最后一个项目的亮相，2025年成都高端住宅项目均已入市。 回望2025年，成都主城区共诞生了超10宗"2万元+"地块，最高楼面地价更是跃升至41200元/平方米，溢价率106%，高价地集中入市也催生超1800套千万 级房源供应，高端住宅市场已然进入"近身肉搏"的白热化阶段。 但当目光聚焦于单个项目的具体销售情况时，却发现位于天府新区麓湖板块核心区域的麓湖|丽世缦华却在这场混战中脱颖而出，以超20亿元的销售额持 续稳居区域千万级高端住宅成交前列。 在竞争趋烈的市场中，这个项目何以成为高净值人群的共识之选？答案藏在城市价值与产品实力的双重赋能里。 2025成都高端住宅图鉴 聚焦居住价值的呈现 数据是市场热度最直观的见证。 来自中指研究院监测数据显示，2025年1-10月成都11+2区域千万级住宅认购近1427套，已超过2024年全年1380套的认购总量。 其中，10月份的成交表现更是格外突出。据克而瑞四川数据，10月，成都千万级项目共成交约311套，环比上涨231%，同比上涨266%，成交量为年内最 高。 从成交结构来看，购买千万级住宅的客群中，除了本地企业家、高净值人士外，来自北京、上海、深圳等 ...

Core Insights - The real estate industry is experiencing a trend of layoffs and hiring freezes, with a focus on key positions such as product, marketing, and customer research [1][2] - The importance of product development is increasing, with companies consolidating resources to enhance product capabilities and integrate various departments [2][4] - The shift in market dynamics necessitates a more nuanced approach to product development, moving away from standardization to a focus on innovation and customer-centric design [4][10] Group 1: Product Position - The term "good house" has become a key focus, emphasizing that product strength is a core competitive advantage for real estate companies [1] - Many companies are merging departments like engineering and marketing into product teams to enhance product development [2] - The high barriers to effective product development highlight the need for skilled professionals who can innovate and adapt to market changes [4][6] Group 2: Customer Research Role - The role of customer research is evolving from basic reporting to a critical function that informs land acquisition and product positioning [6][7] - Companies are increasingly recognizing the need for precise market analysis to avoid costly mistakes in land acquisition and project development [7][9] - Understanding customer preferences and market trends is essential for creating products that resonate with buyers [10][11] Group 3: Marketing Strategy - Marketing has become a crucial function in the current real estate landscape, with a shift from traditional methods to digital marketing strategies [11][14] - The changing customer demographics require real estate companies to adapt their marketing approaches to better align with consumer needs [12][13] - Successful marketing now involves proactive engagement and community building, emphasizing the importance of customer relationships [17][18] Group 4: Commercial Sector Transformation - The commercial real estate sector is gaining importance as a stable revenue source, contrasting with the declining performance of traditional development businesses [20] - Companies like China Resources Land and Longfor Group are seeing significant profits from their commercial operations, indicating a shift in focus [20] - The demand for talent in commercial real estate is increasing as these sectors become more integral to overall business strategies [20]

以下文章来源于真叫卢俊 ，作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产，实实在在谈买房。 本文来自微信公众号： 真叫卢俊 （ID：zhenjiaolujun0426） ，作者：余奔雷，题图来自：AI生成 世上唯一不变的就是变化，而年初到现在，国内一个最大的变局，就是一二线城市之间的疯狂博弈。 从杭州的超新星式爆发，到提问后迅速做出反应的南京，再到拼命抢人抢产业的深圳...... 可见随着这波二线城市的强势崛起，一线的宝座似乎也不那么稳当了。 之前我们写过杭州已经接近一线水平，但除了杭州，其实有更多强二线城市逐渐露头，评论区更是引发了一波讨论。 而当我们用脚走过这些二线城市，更能深刻感受到它们中有些真的不甘平庸，正努力站到台前聚光灯下。 不夸张地说，此时此刻的它们，也许未来某一天就是彼时彼刻的北上广们。 一、成都：全国楼市一次绝对的异 军突起 这两年我们走过最多的城市就是成都。 某种程度上，成都确实已经是国内楼市第一城了，数据就是最好证明。 3年前商品房成交量取代武汉，从此成为全国第一。去年一二手成交双双拿下全国销冠，超过了上海和北京。而今年一季度月均成交2.9万套，超过了 上海小阳春的2.3万。 无论对比一 ...