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Core Viewpoint - The strategic cooperation between Beijing Baihua Bee Industry Technology Development Co., Ltd. and New Zealand Egmont Company aims to expand the high-end honey market in China by introducing premium Manuka honey products tailored to local consumer preferences and health needs [1][2]. Group 1: Partnership Details - The partnership involves the registration of the trademark "Baiweita" for the imported Manuka honey, with the first batch expected to launch in July 2023 across major supermarkets and e-commerce platforms in China [4]. - Baihua Bee Industry will leverage its established domestic sales network and brand management experience to promote and sell New Zealand Manuka honey in the Chinese market, while Egmont will ensure compliance with New Zealand's strict quality standards throughout the supply chain [2][4]. Group 2: Product Development - The collaboration will explore diverse product forms and packaging designs, aiming to develop various UMF (Unique Manuka Factor) grade products and additional Manuka honey derivative products that cater to Chinese consumers [4]. - Baihua Bee Industry's historical background includes over a century of development, with recognition as a "Chinese Time-honored Brand" and experience as a supplier for major events like the Beijing Olympics [1][5]. Group 3: Strategic Goals - This partnership is seen as a significant step for Baihua Bee Industry in enhancing its core competitiveness and driving innovation within the bee product industry, aligning with the company's commitment to national enterprise reform and transformation [5].