机构：东方财富证券 研究员：刘嘉仁 【投资要点】 公司公告：25H1 实现收入人民币25.88 亿元/yoy+31.3%；实现净利润6.70 亿元/yoy+36.1%，实现经调整 净利润6.72 亿元/yoy+32.0%。 毛利率为84.2%/yoy-0.7pct，净利率25.9%/yoy+0.9pct，主要源于销售费率-2.3pct。 分品类看：核心品类表现优异 1）彩妆：25H1 实现收入14.2 亿元/yoy+31.1%，拆分量/价分别同比+37%/-4%，大单品奢华鱼子气垫、 光感柔纱凝颜粉饼GMV 均超2 亿元。25H1 彩妆毛利率为82.7%/yoy-0.9pct，我们预计毛利率略有下降或 源于产品升级/包装升级带来成本提升。 2）护肤：25H1 实现收入10.9 亿元/yoy+33.4%，拆分量/价分别同比+32%/+1%，明星单品鱼子面膜/黑 霜GMV 分别超6/2 亿元，鱼子面膜增速超33%，今年新品黑金焕颜鎏光菁华水GMV 达0.16 亿元，虽然 24H2 护肤增速放缓，但目前来看已经回到良好增长轨道。25H1护肤毛利率为87.5%/yoy-0.2pct，基本保 持稳定。 4）培训业务：2 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the market index [4]. Core Insights - The company reported a revenue of RMB 2.588 billion for the first half of 2025, representing a year-on-year increase of 31.3%, and a net profit of RMB 670 million, up 36.1% year-on-year [1]. - The gross margin stood at 84.2%, slightly down by 0.7 percentage points year-on-year, while the net profit margin improved by 0.9 percentage points to 25.9%, primarily due to a reduction in sales expense ratio [1]. - The company is experiencing strong growth across its core product categories, with makeup and skincare showing particularly robust performance [2][7]. Revenue Breakdown by Product Category - **Makeup**: Revenue reached RMB 1.42 billion in H1 2025, a 31.1% increase year-on-year, with significant contributions from flagship products [2]. - **Skincare**: Revenue was RMB 1.09 billion, up 33.4% year-on-year, with strong sales from key products [2]. - **Fragrance**: The fragrance category generated RMB 0.11 billion in its first year, with a gross margin of 77.6% [2]. - **Training Business**: Revenue declined to RMB 67 million, down 5.9% year-on-year, due to a strategic decision to limit enrollment for quality improvement [3]. Revenue Breakdown by Channel - **Online Sales**: Revenue from online channels was RMB 1.3 billion, a 39% increase year-on-year, surpassing offline sales for the first time [6]. - **Offline Sales**: Offline revenue reached RMB 1.22 billion, up 26.6% year-on-year, with a notable increase in same-store sales [6]. Financial Projections - The company expects net profits of RMB 1.22 billion, RMB 1.54 billion, and RMB 1.90 billion for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 38.7%, 26.1%, and 23.4% [7][8]. - Revenue projections for 2025, 2026, and 2027 are RMB 5.153 billion, RMB 6.485 billion, and RMB 7.826 billion, reflecting growth rates of 32.65%, 25.85%, and 20.66% [8].

Core Viewpoint - The company, Mao Geping, is leveraging the growing young consumer demographic that values experience and emotional connection in purchasing decisions, leading to a strong performance in the Hong Kong new consumption sector [1] Financial Performance - In the first half of 2025, Mao Geping achieved total revenue of 2.588 billion RMB, a year-on-year increase of 31.3%, indicating continuous business expansion [2] - The company's net profit grew by 36.1% to 670 million RMB, with profit growth outpacing revenue growth, reflecting high-quality core business development [2] - The gross profit margin reached 84.2%, driven by high margins in core categories and optimized expenses, with makeup products at 82.7% and skincare products at 87.5% [2] Product Strategy - Mao Geping has established a robust product matrix that avoids reliance on single-hit products, focusing on long-cycle core items and rapid introduction of new products [3] - The makeup segment generated 1.422 billion RMB in revenue, accounting for 55.0% of total revenue, with strong performance from key products [3] - The skincare segment saw a revenue increase of 33.4% to 1.087 billion RMB, highlighting its role as a key growth driver [4] New Product Development - The company launched new skincare products that quickly gained traction, with the luxury caviar mask exceeding 600 million RMB in retail sales [4] - The introduction of fragrance products has opened new growth avenues, with two series generating over 10 million RMB in less than a month [5] Channel Strategy - Mao Geping's online sales reached 1.297 billion RMB, a 39.0% increase, representing 51.4% of total revenue, with high profitability in direct sales [7] - The offline channel generated 1.224 billion RMB, a 26.6% increase, with a focus on high-end retail locations and enhanced customer experience [8] International Expansion - The company has begun international expansion, achieving a 503.1% increase in overseas revenue, indicating a clear growth trend [9] Long-term Value Proposition - Mao Geping aims to redefine the value standards in high-end beauty, positioning itself as a leader in Chinese luxury brands with a focus on "Oriental aesthetics" [11]

Core Insights - The article highlights the growing influence of young consumers in driving new consumption trends, emphasizing their focus on experience, cost-effectiveness, and emotional value, which has positively impacted the Hong Kong stock market's new consumption sector [1] - The company, Mao Geping, stands out in the high-end domestic beauty market by leveraging "Oriental aesthetics" as its core strategy, focusing on multi-dimensional collaboration across product categories, channels, and profitability to build a sustainable value system [1][10] Financial Performance - Mao Geping reported a total revenue of 2.588 billion RMB for the first half of 2025, marking a year-on-year growth of 31.3%, indicating continuous business expansion [2] - The company's net profit increased by 36.1% to 670 million RMB, with profit growth outpacing revenue growth, reflecting high-quality core business development [2] - The gross profit margin reached 84.2%, driven by high margins in core categories and optimized expenses, with makeup products achieving a gross margin of 82.7% and skincare products at 87.5% [2] Product Strategy - Mao Geping has established a robust product matrix that avoids reliance on single-hit products, instead focusing on a combination of long-cycle core products and rapid introduction of new items [3] - The makeup category remains a stronghold, generating 1.422 billion RMB in revenue, accounting for 55.0% of total revenue, with key products achieving significant sales [3][4] - The skincare segment has seen explosive growth, contributing 1.087 billion RMB in revenue, with key products like the luxury caviar mask and black cream driving sales [4] Channel Strategy - The company has effectively integrated online and offline channels, achieving 1.297 billion RMB in online revenue, a 39.0% increase, and 1.224 billion RMB in offline revenue, a 26.6% increase [7][8] - Online channels account for 51.4% of total revenue, with high profitability maintained across direct sales and distributor channels [7] - The offline strategy focuses on high-end experiences, with over 400 self-operated counters and a strong presence in premium shopping areas, enhancing brand image and customer loyalty [8] International Expansion - Mao Geping has begun international expansion, notably through a partnership with Sephora, resulting in a 503.1% increase in overseas revenue [9] - The establishment of a research center in Hangzhou and plans for further international development aim to position Mao Geping as a representative of high-end Chinese beauty in the global market [9] Long-term Value Proposition - The company is redefining the value standards in high-end beauty by emphasizing potential in product categories, cultural premium, and channel barriers, moving away from being a follower of international brands [10] - Mao Geping's appeal lies in its dual high growth in revenue and profit, alongside a sustainable and replicable long-term value system [10]

Group 1: Nvidia Performance and Outlook - Nvidia's Q2 FY26 revenue increased by 56% year-on-year to $46.7 billion, with data center revenue also up by 56% year-on-year to $41.1 billion [3] - The company is experiencing strong growth in its networking segment, with revenue from Spectrum-X Ethernet achieving double-digit growth [3] - Nvidia's guidance for Q3 indicates potential revenue of $54 billion, with possible shipments of H20 products contributing an additional $2 to $5 billion [3][4] Group 2: Long-term Investment Thesis - Nvidia is expected to benefit from a significant increase in data center infrastructure spending, projected to reach $3 to $4 trillion by 2030, driven by AI adoption [4] - The capital expenditure (Capex) narrative remains strong, with a projected five-year compound annual growth rate (CAGR) of approximately 42% [4] - The company maintains a target price of $229 based on a FY2027 PE ratio of 32x, reflecting a bullish long-term outlook [2] Group 3: Insurance Industry Insights - The insurance industry saw a 6.8% year-on-year increase in premium income for the first seven months of 2025, with life insurance premiums growing by 7.3% [11] - The shift towards variable life insurance products is expected to alleviate pressure on liability costs and improve profitability [16] - The industry is undergoing a transformation towards more flexible insurance products, which is anticipated to enhance financial stability [17] Group 4: Steel Industry Analysis - The steel industry is expected to experience a turning point in 2025, with supply-side reductions and stabilizing demand leading to potential recovery [21] - China's crude steel production for the first seven months of 2025 decreased by 3.1% year-on-year, indicating a contraction in production capacity [19] - The report highlights that the steel price outlook is influenced by domestic demand, particularly from real estate and infrastructure sectors [20]