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广汽丰田连发四车,燃油车也开始展示“含华量”
Jing Ji Guan Cha Wang· 2025-09-25 23:33
Group 1 - The core strategy of GAC Toyota's new fuel vehicle lineup is "high configuration from entry-level," making advanced features available across all models [2][4] - GAC Toyota's fuel vehicle sales have shown positive growth for three consecutive months, indicating a substantial consumer base still prefers fuel vehicles despite the 51% market penetration of new energy vehicles [2][3] - The new models are equipped with high-end Qualcomm 8155 chips and Toyota TSS intelligent driving assistance, covering three major scenarios: highways, urban areas, and parking [2][3] Group 2 - GAC Toyota has partnered with Huawei for the intelligent upgrades of its new models, with the collaboration starting in 2021 and expected to peak in production from 2024 to 2025 [3] - The entire joint venture automotive sector is increasingly embracing smart technology, with other companies like SAIC Volkswagen and FAW-Volkswagen also enhancing their models with advanced driving assistance features [3] - The estimated cost increase for upgrading fuel vehicles with intelligent driving and cabin features is projected to be between 15% to 20% [4]
“油电同强” 广汽丰田2026款全球车焕新上市
Yang Shi Wang· 2025-09-24 04:53
9月23日,广汽丰田在长沙举办了2026款丰田全球车发布会,赛那、汉兰达、凯美瑞、锋兰达四款全球车集中焕新,这是广汽丰田在"聚变2030"战略 下,对"油电同强"理念的一次集中落地。 面对新能源市占率持续提升的市场环境,广汽丰田明确传递出一个信号:不仅有能力造好电车,更有意愿、有技术为仍占半壁江山的油车用户造一台更 好的车。这次产品升级体现了"入门价值大幅提升",四款2026款全球车在智能化、高价值感等方面全面进阶,且多数升级均为"全系标配"。广汽丰田没有在 顶配车型上堆砌"炫技型配置",而是选择把用户最常用、最有感知、最需要的功能下放至入门版,直接提升入门版的高价值。 2026款全球车全系芯片升级,高通8155芯片,算力直接提升4倍,汉兰达15.6英寸大屏和锋兰达12.9英寸大屏全系PAD化,让丰田全球车一步迈入"大屏 时代"。手车互联方面,4款车型均同时兼容Carlink、HiCar5.0、CarPlay。 其次是智能驾驶配置,从入门锋兰达到旗舰赛那,全级别配备丰田TSS智能驾驶辅助,覆盖高速、城区、泊车三大场景。基于全球1000亿公里智能驾驶 零事故大数据,匹配"安全第一"的开发策略,让安全智能驾驶无需 ...
广汽丰田发布行业首个“96期超长低息”政策,2026款全球车实现“购车减负”与“价值升舱”
Yang Zi Wan Bao Wang· 2025-09-23 12:42
Core Viewpoint - GAC Toyota has introduced the industry's first "96-month ultra-long low-interest" financial policy, significantly lowering the barriers to car ownership and enhancing the value proposition of its 2026 global vehicle lineup [1][10]. Financial Policy - The new financial policy extends the traditional repayment period from 3-5 years to 8 years, reducing monthly payment burdens and making car ownership more accessible for families [1]. - The policy allows for a down payment as low as 10,000 yuan and monthly payments starting from 1,000 yuan for models like the Fenglanda [2]. Product Enhancements - The 2026 global vehicle lineup features significant upgrades in entry-level models, providing a "luxury experience" at a lower price point [3][7]. - The new models include enhanced features such as the Sienna with Maybach-style semi-aniline leather seats and the Highlander with a 15.6-inch display and high-performance 8155 chip [7]. Strategic Initiatives - GAC Toyota has introduced a "Three Equity" strategy, aiming to democratize advanced features like smart technology across all vehicle models, not just high-end variants [6][8]. - The entire new lineup is 100% hybrid, with pricing that makes hybrids cheaper than gasoline models, addressing consumer concerns about fuel choices [8]. Future Developments - The company plans to continue evolving its "oil-electric intelligence" product strategy, with the new generation of the Weilan model set to launch by the end of the year, featuring a new intelligent cockpit and TSS 4.0 driving assistance system [13]. - GAC Toyota aims to meet consumer expectations for smarter, more luxurious, and more accessible automotive products through systematic planning and product upgrades [13].