Core Insights - GAC Toyota held a launch event for the 2026 global models, showcasing the refreshed Sienna, Highlander, Camry, and Crown models, emphasizing their commitment to both hybrid and gasoline vehicles under the "Fusion 2030" strategy [1][3] Group 1: Product Features and Innovations - The 2026 global models feature a complete chip upgrade with Qualcomm 8155 chips, enhancing computing power by four times [3] - All four models are equipped with large screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display, marking the entry into the "big screen era" [3] - The vehicles support multiple connectivity options, including Carlink, HiCar 5.0, and CarPlay, enhancing user experience [3] - Intelligent driving configurations are standard across all models, utilizing Toyota's TSS intelligent driving assistance, which covers highway, urban, and parking scenarios [3] Group 2: Pricing and Market Positioning - The Sienna starts at a refreshed price of 269,800 yuan, introducing a new "Four-Wheel Drive Premium Edition" with luxury features [4] - The Highlander is priced from 219,800 yuan, offering extensive standard features including a 15.6-inch screen and high-power wireless charging [4] - The Crown is positioned as a mid-cycle refresh with a starting price of 102,800 yuan, featuring significant design and technology upgrades [5] - The Camry maintains its pricing strategy of "more features without price increase," with the new 2.0HSE Sport LITE version starting at 158,800 yuan [5] Group 3: Strategic Vision and Brand Development - GAC Toyota's strategy emphasizes the synergy between hybrid and gasoline vehicles, aiming to enhance both segments through shared technology and brand development [6] - The company is positioning itself as a leader in both hybrid technology and intelligent vehicle upgrades, reinforcing its status as the "global hybrid leader" [6]

具体车型方面，赛那入门价26.98万元，新增四驱臻享版33.98万元，配备雷克萨斯LM同款头等舱座椅、 16点气动按摩及半苯胺真皮材质，静谧性达豪车水准。汉兰达入门价21.98万元，配备大屏、真皮座 椅、隔音玻璃等高价值配置。锋兰达入门价10.28万元，实现"入门即满配"，配备大屏、8155芯片及64 色氛围灯。凯美瑞则坚持"增配不增价"，运动版造型全面下放，入门价15.88万元。 广汽丰田强调，本次焕新聚焦用户真实需求，将高端配置全面普及，不做"顶配专属"，而是让每一款入 门车型都具备高价值体验。在新能源渗透率不断提升的背景下，丰田智能电混双擎技术以"混动0差 价"实现全系电混化，用户无需为先进技术额外付费。 商报讯(记者郭雨昕)9月23日，广汽丰田2026款丰田全球车焕新上市，覆盖赛那、汉兰达、凯美瑞、锋 兰达四款车型。新车围绕"入门价值提升"全面升级，将多项原属高配的智能与舒适配置下放至全系，实 现"油电同强、配置平权"。 全系标配高通8155芯片，算力提升4倍，并普及大屏交互，汉兰达配备15.6英寸大屏，锋兰达搭载12.9英 寸屏，均支持Carlink、HiCar与CarPlay全品牌手机互联。TSS ...

从发布会透露的信息来看，新车不仅在全球品质基础上再度进阶，更实现智能体验的跨越突破：首搭由中国团队自主研发的智能座舱；升级TSS4.0智驾辅 助系统，达到L2+级智能驾驶辅助水平；以高度本土化的智能体验，媲美新势力，重塑合资品牌智能标杆。 在9月23日举办的广汽丰田2026款全球车发布会上，广汽丰田执行副总经理文大力宣布，品牌即将推出一款全新换代中型SUV。该车型将首次搭载专为中 国开发的新一代智能座舱，以及全新迭代的TSS4.0智能驾驶系统。 结合工信部8月8日公布的新车申报信息，其中已出现新款威兰达的申报内容。从车型定位来看，广汽丰田此次所指的"全新换代中型SUV"基本可确定为新 一代威兰达，预计将于年底正式上市。 在行业竞逐新能源的浪潮中，广汽丰田始终坚持"油电同强"的战略方向，稳健推进双线布局。新一代威兰达的推出，意味着广汽丰田正以更懂中国用户的 智能配置，回应传统燃油车用户在智能系统、驾控体验与油耗方面的核心痛点。 全新威兰达不仅是一款全球战略车型，更是一台深度融合本土需求的"中国式智能丰田"。其背后也体现出广汽丰田以中国用户需求反向赋能全球车型的战 略决心。#换代威兰达即将上市#广汽丰田2026款 ...

9月23日，广汽丰田在长沙举办了2026款丰田全球车发布会，赛那、汉兰达、凯美瑞、锋兰达四款全球车集中焕新，这是广汽丰田在"聚变2030"战略 下，对"油电同强"理念的一次集中落地。 面对新能源市占率持续提升的市场环境，广汽丰田明确传递出一个信号：不仅有能力造好电车，更有意愿、有技术为仍占半壁江山的油车用户造一台更 好的车。这次产品升级体现了"入门价值大幅提升"，四款2026款全球车在智能化、高价值感等方面全面进阶，且多数升级均为"全系标配"。广汽丰田没有在 顶配车型上堆砌"炫技型配置"，而是选择把用户最常用、最有感知、最需要的功能下放至入门版，直接提升入门版的高价值。 2026款全球车全系芯片升级，高通8155芯片，算力直接提升4倍，汉兰达15.6英寸大屏和锋兰达12.9英寸大屏全系PAD化，让丰田全球车一步迈入"大屏 时代"。手车互联方面，4款车型均同时兼容Carlink、HiCar5.0、CarPlay。 其次是智能驾驶配置，从入门锋兰达到旗舰赛那，全级别配备丰田TSS智能驾驶辅助，覆盖高速、城区、泊车三大场景。基于全球1000亿公里智能驾驶 零事故大数据，匹配"安全第一"的开发策略，让安全智能驾驶无需 ...

Core Insights - GAC Toyota aims to signal its capability and willingness to produce high-quality electric vehicles while also enhancing the experience for traditional gasoline vehicle users [1][9] - The company emphasizes a dual approach of promoting both hybrid and electric vehicles, aligning with the growing market penetration of new energy vehicles [7] Group 1: New Vehicle Launch - GAC Toyota held a global vehicle launch event on September 23, introducing four updated models: Sienna, Highlander, Camry, and Crown [1] - The new models focus on significantly enhancing entry-level value by incorporating essential features into the base versions rather than just high-end models [3] Group 2: Technological Upgrades - All new models are equipped with upgraded Qualcomm 8155 chips and larger screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display [3] - The vehicles support multiple smartphone connectivity options, including Carlink, HiCar 5.0, and CarPlay, and come with Toyota's TSS intelligent driving assistance across all models [3] Group 3: Value Proposition - The Sienna starts at 269,800 yuan, featuring luxury elements like first-class seating and electronic four-wheel drive [5] - The Highlander starts at 219,800 yuan, with standard features including a leather steering wheel and high-power wireless charging [5] - The Crown, as a mid-cycle update, offers a comprehensive smart experience at a starting price of 102,800 yuan, while the Camry introduces a new sport version starting at 158,800 yuan [5] Group 4: Hybrid Technology - GAC Toyota's new models feature intelligent hybrid technology that provides electric vehicle-like quietness and smoothness without the need for charging [7] - The company positions hybrid technology as a standard feature across all models, rather than a high-end option, reinforcing its commitment to both hybrid and electric vehicles [7] Group 5: After-Sales Service - GAC Toyota announced a unique after-sales service for electric vehicle users, including compensation for battery-related incidents and coverage for both new and existing customers without warranty limitations [9] - Gasoline vehicle users will benefit from a lifetime warranty on the powertrain for the 2026 global vehicles [9]

撰 文 / 牛跟尚 设 计 / 琚 佳 与前两年的"油电同价"、"油比电贵"不同，主流传统车企正在主打"油电同智"、"油电同进""油电同 强"，并出现最新可喜的苗头。 3月11日，中国汽车工业协会公布的2025年2月产销数据显示：2月汽车国内销量达168.8万辆，环比 下降13.6%，同比增长39.9%。其中，传统燃料汽车国内销量为92.7万辆，虽然环比下降20.1%，但 同比增长14.3%。 具体到传统燃料乘用车，国内销量72.6万辆，虽然环比下降26%，但同比增加8万辆，同比增长 12.4%。 再看1-2月，传统燃料乘用车销量国内销量170.8万辆，虽然同比减少8.4万辆，但同比减幅收窄，只 有4.7%。 乘联分会秘书长崔东树表示，政策支持、技术进步和消费升级将是推动市场发展的关键因素，在中 国品牌走向全球的大背景下，减少对燃油车歧视性政策，实现"油电同强"，对稳定国内外车市销售 和供应链稳步升级都将有更好的推动作用。 汽车商业评论盘点发现，十大车企集团前两个月销量，只有长城、广汽、东风3家出现销量下滑。 集团销量排名第十名的长城汽车2月销量为77883辆，同比增长9.65%。其中，长城方盒子销量2937 ...