2025广州车展现场。 南都记者 张志韬 摄 车企扎堆上"大六座"，业内称需"泼点冷水" 虽然在部分人看来，本届广州车展没有之前那么热火朝天，但至少在某些产品细分赛道，车企们显 得"热情高涨"，大六座SUV就是一个典型例子。在广州车展上诸多大六座SUV的重磅发布，可谓丰俭由 人，各有的各的卖点。 购买门槛在30万元以下的，不乏吉利、奇瑞这些自主品牌大厂以及大牌造车新势力出品。 吉利银河M9以不足18万元的起售价，提供了宽敞六座空间和全员奢享的舒适体验。同时，它搭载了新 一代雷神电混系统和AI数字底盘，兼顾了强劲性能、低能耗和高阶智能驾驶。在广州车展完成上市首 秀的奇瑞风云系列风云T11，起售价为18.99万元。该车以越级配置，打造成豪华SUV的平替产品。乐道 L90售价从26.58万元起，支持Baas租电方案的起售价更低至17.98万元。 入手门槛为28.99万元的领克900，采用了SPA Evo架构，可旋转二排座椅、双8295芯片，具备丰富的动 力选择。起售价为29.98万元的腾势N8L，全系标配"易三方"技术平台和云辇-A智能空气悬架。预计明 年上半年交付的零跑D19，以25万-30万级定价，提供了号称百 ...

Core Insights - The automotive industry is witnessing a shift where electric vehicle (EV) manufacturers are reintroducing fuel-powered vehicles, indicating a trend towards hybrid and range-extended technologies [1][4][6] - Major automakers, including joint ventures and independent brands, are adopting a dual approach of fuel and electric vehicles, emphasizing the coexistence of both technologies in the market [3][7][11] Group 1: Market Trends - At the 2025 Guangzhou Auto Show, several brands that previously identified as "pure electric" are now showcasing range-extended models, such as the Xiaopeng X9 and Zeekr 9X, highlighting a return to fuel technology [1][4] - The trend is supported by industry experts who predict that internal combustion engine vehicles will still account for about one-third of new car sales by 2040, as per the "Energy Saving and New Energy Vehicle Technology Roadmap 3.0" [10][11] Group 2: Consumer Demand and Technology - The re-emergence of fuel vehicles is driven by consumer concerns over range anxiety, charging infrastructure, and seasonal performance, which hybrid models can effectively address [8][9] - Companies like Xiaopeng and Geely are emphasizing the profitability of hybrid models, with Xiaopeng's X9 range-extended version promising significant cost savings compared to traditional fuel vehicles [4][8] Group 3: Strategic Responses from Automakers - Automakers such as GAC Toyota and Chery are reaffirming their commitment to fuel vehicles while also enhancing their hybrid offerings, indicating a strategic pivot rather than a complete shift to electric [3][7] - The automotive market is expected to maintain a diverse energy structure, with both electric and hybrid vehicles playing crucial roles in meeting consumer needs and adapting to varying regional infrastructure [9][12]

Core Insights - The Guangzhou Auto Show marks the end of 2025 and the beginning of a new year for the automotive market, showcasing a diverse range of domestic automakers with innovative strategies and products [1] Group 1: Electric Vehicle Developments - Seres, the first new energy vehicle company listed on both A-shares and Hong Kong stocks, announced over 900,000 deliveries and introduced the Seres Magic Cube Technology Platform 2.0, which includes upgrades in smart energy and intelligent chassis [2] - BYD remains a leading player in the Chinese automotive industry, showcasing luxury models like the U9 Xtreme supercar and plans to promote the "Yangwang" brand globally starting in early 2026 [2] - In October, new energy vehicle sales surpassed 50% of total new car sales for the first time, reaching 51.6%, indicating a significant shift towards electric vehicles [2] Group 2: Hybrid and Traditional Vehicles - The "Energy-saving and New Energy Vehicle Technology Roadmap 3.0" emphasizes that internal combustion engines will remain a key power source, with a projected one-third of new passenger car sales still involving internal combustion engines by 2040 [3] - The strategy of "oil-electric synergy" is gaining traction, with a focus on enhancing user experience through intelligent upgrades in traditional vehicles [3] Group 3: Traditional Automaker Strategies - Great Wall Motors is implementing a multi-brand strategy centered on "oil-electric synergy," featuring models like the Tank 500 with impressive performance metrics [4] - The Haval brand has developed a comprehensive product matrix based on hybrid technology, while the 2026 Great Wall Cannon series includes smart cockpit features [4] Group 4: New Energy Vehicle Startups - New energy vehicle startups like Huawei's Aito, Xiaomi, and others are increasingly prominent, with Aito achieving over 1 million cumulative deliveries and launching new models at the auto show [5] - Leap Motor introduced the A10 model, completing its product matrix and aiming for mainstream market coverage by mid-2026 [5] - Xiaopeng Motors is set to launch multiple super-range models in early 2026, while Li Auto plans to enhance its models with advanced features [6]

作者丨彭鑫 编辑丨安安 2025广州国际车展期间，广汽丰田以24小时"双车发布会"，宣告其"油电同强"战略的全面落地。全新换代威兰达作为全球车型，延续了全球车的纯正基因， 并采用丰田首台"域控"燃油SUV技术；丰田鸿蒙座舱豪华旗舰D级纯电轿车铂智7，则以"均衡全能"的产品力，诠释了丰田对于豪华纯电的理解。 图源：广汽丰田官方 这两款车不仅是产品序列的补充，更是两个全新的"品类"，也是产业发展的缩影："油电同强"正在成为产业现实。 全新换代威兰达采用丰田自研的全新电子电气架构，并为中国量身开发了智能座舱，体现了"中国创新，全球标准"的反哺模式。这种"融合共创"改善了油车 智能化短板，证明油车的智能化仍有提升空间。2027年，汉兰达、赛那增程动力车型也将由中方联合研发，油车的智能化发展刚刚开始。 丰田式"融合共创"回应了合资车企在智能化时代的挑战。广汽丰田的角色正从"丰田全球制造支点"向"丰田全球智能技术策源地"转变。 在过去8个月，广汽丰田推进了"智能化"升级：推出"3大行业革新爆款"，实现"3个智能化首次"。 铂智3X将激光雷达价格首次打入15万内，推动了合资纯电的智能化普及。铂智7是丰田首次搭载鸿蒙座舱的车 ...

在2025广州国际车展期间，广汽丰田以一场"24小时双车发布会"宣告"油电同强"战略的全面落地，更彰显出重回百万辆产销规模的决心。 11月20日，开创丰田首台"域控"燃油SUV技术革命的广汽丰田全新换代威兰达正式上市，为2025广州车展开启预热。11月21日，2025广州车展开幕当天，广 汽丰田再携丰田鸿蒙座舱豪华旗舰D级纯电轿车—铂智7亮相，尽显"油电同强"之势。 随后上市的铂智7则用"豪华新三件"——双腔空悬、激光雷达智驾和鸿蒙座舱，正面打入智能电车核心战区，证实合资不仅有好电车，还有更好的豪华电 车。其中，对华为Drive ONE电驱、鸿蒙座舱5.0、Momenta R6大模型智驾、小米生态等中国本土顶尖技术资源的整合，做到了"中国智电技术+丰田全球技 术底蕴"的双向赋能。 广汽丰田能够实现"油电同强"，本质是"全球底蕴"与"中国智慧"的基因重组，区别于部分车企的"全栈自研"或"供应商打包"，广汽丰田走的是第三条路："育 成式采购"与"丰田式融合"。 在"油电双线并进"推动下，广汽丰田已展现出积极向上的势头。据广汽集团（601238）产销快报，1—10月，广汽丰田销售613,683辆，同比增长4.39% ...

广汽丰田"全域通吃"，行业唯一"油电同强"的底气是双向印证 在当前汽车产业转型的关键节点，敢提"油电同强"的车企不少，但能拿出油电双向硬核产品与市场佐证的，唯有广汽丰田。当大部分车企还在"all in电 动化"与"死守燃油车"之间剧烈摇摆时，广汽丰田已用精准的产品布局、颠覆性的技术迭代与清晰的市场成绩，证明了"油电双线并进，且双双强大"并非不 可能。 全新换代威兰达延续了纯正的全球车血统，不仅保留了全球版的外观设计，更在核心技术上与全球车保持一致：搭载丰田全新电子电气架构，以"域控 架构"重构油车底层技术基因，显著提升计算能力以及通信效率，开启油车域控时代，也定义了下一代油车的诞生。这也让全新换代威兰达既有全球车的基 因，也具备与纯电车相当的智能化基础，并做到入门版就是豪华版，大幅提升了整车入门价值，将"高价值油车普惠"进行到底，是20万内最好的油车。 2025广州国际车展期间，广汽丰田以24小时"双车发布会"，向行业宣告其"油电同强"战略的全面落地。全新换代威兰达作为原汁原味的全球车 型，不仅延续了全球车的纯正基因，更开创丰田首台"域控"燃油SUV技术革命；丰田鸿蒙座舱豪华旗舰D级纯电轿车铂智7，则以"均衡 ...

北京商报讯（记者 蔺雨葳）11月21日，2025广州国际车展开幕首日，丰田鸿蒙座舱豪华旗舰D级纯电轿车——铂智7信息首次全量发布。同时，新车同步开 启预定，并承诺12月 31日前预定铂智7的用户，因2026年购置税政策变化而产生的额外支出，由广汽丰田直接承担。 作为广汽丰田入局20万级纯电轿车领域的战略产品，铂智7配备"豪华新三件"——双腔空悬、鸿蒙座舱与激光雷达智驾。新车的登场代表着广汽丰田"聚变 2030"战略发布一年来，在"油电同强"路线上最新的落地成果，也是在电动主战场的关键落子。 ...

Core Insights - The article emphasizes the significant breakthroughs in China's automotive industry as outlined in the "Energy-saving and New Energy Vehicle Technology Roadmap 3.0," highlighting the dual focus on quantity and the integration of traditional and electric vehicles [1][2] Summary by Sections Breakthroughs in Automotive Industry - The "14th Five-Year Plan" aims for a total of 38 million vehicles in China by 2025, with a notable increase in new energy vehicles (NEVs) from 15.8 million in 2025 to 34.4 million by 2040, representing a rise from 46% to 84% of total vehicle sales [2] - Traditional energy vehicles are projected to decrease from 18.7 million in 2025 to 6.6 million by 2040, dropping from 54% to 16% of the market share [2] Strategic Importance of Hybrid Vehicles - The roadmap indicates that by 2035, traditional energy passenger vehicles will achieve full hybridization, with internal combustion engine vehicles still accounting for about one-third of new car sales by 2040 [2][3] - The coexistence of hybrid and electric vehicles is seen as strategically important for ensuring a smooth transition in China's automotive industry and energy security [3] Next Generation of Traditional Vehicles - The concept of "next-generation oil vehicles" focuses on achieving parity in user experience with electric vehicles through intelligent upgrades while maintaining core advantages such as reliability and range anxiety [4] - Major automotive companies like Toyota and Mercedes-Benz are advancing their traditional vehicles with smart cockpit and driving assistance technologies, enhancing the user experience to be comparable to that of electric vehicles [5] Consumer Demand and Market Dynamics - There is a notable differentiation in consumer demand across different demographics in China, with urban consumers often seeking the latest electric vehicle technologies, while others prioritize reliability and a stress-free driving experience [6][7] - The article suggests that the rise of the "next-generation oil vehicle" is not a backlash against electrification but rather a necessary evolution in the industry, with both hybrid and electric vehicles expected to coexist in the market [7]

Core Insights - GAC Toyota held a launch event for the 2026 global models, showcasing the refreshed Sienna, Highlander, Camry, and Crown models, emphasizing their commitment to both hybrid and gasoline vehicles under the "Fusion 2030" strategy [1][3] Group 1: Product Features and Innovations - The 2026 global models feature a complete chip upgrade with Qualcomm 8155 chips, enhancing computing power by four times [3] - All four models are equipped with large screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display, marking the entry into the "big screen era" [3] - The vehicles support multiple connectivity options, including Carlink, HiCar 5.0, and CarPlay, enhancing user experience [3] - Intelligent driving configurations are standard across all models, utilizing Toyota's TSS intelligent driving assistance, which covers highway, urban, and parking scenarios [3] Group 2: Pricing and Market Positioning - The Sienna starts at a refreshed price of 269,800 yuan, introducing a new "Four-Wheel Drive Premium Edition" with luxury features [4] - The Highlander is priced from 219,800 yuan, offering extensive standard features including a 15.6-inch screen and high-power wireless charging [4] - The Crown is positioned as a mid-cycle refresh with a starting price of 102,800 yuan, featuring significant design and technology upgrades [5] - The Camry maintains its pricing strategy of "more features without price increase," with the new 2.0HSE Sport LITE version starting at 158,800 yuan [5] Group 3: Strategic Vision and Brand Development - GAC Toyota's strategy emphasizes the synergy between hybrid and gasoline vehicles, aiming to enhance both segments through shared technology and brand development [6] - The company is positioning itself as a leader in both hybrid technology and intelligent vehicle upgrades, reinforcing its status as the "global hybrid leader" [6]

Group 1 - GAC Toyota launched the 2026 models of its global vehicles, including Sienna, Highlander, Camry, and Crown, focusing on enhancing entry-level value with upgraded features previously reserved for higher trims [2] - All models are equipped with the Qualcomm 8155 chip, providing four times the computing power and large screen interactions, with the Highlander featuring a 15.6-inch screen and the Crown a 12.9-inch screen, supporting various smartphone connectivity options [2] - The TSS intelligent driving assistance system is now standard across all models, covering multiple driving scenarios such as highways, urban areas, and parking [2] Group 2 - GAC Toyota emphasizes the importance of addressing real user needs by making high-end features widely available, ensuring that every entry-level model offers a high-value experience [3] - In the context of increasing penetration of new energy vehicles, Toyota's intelligent hybrid technology is offered at "zero price difference," allowing users to access advanced technology without additional costs [3]