来源：市场资讯 此外，近期茅台酒价格的系列变化，也被部分业内人士与即将于12月28日召开的茅台经销商大会联系起来。此前有市场消息称，茅台或将在会上公布新的产 品与经营策略。近日，多位茅台酒经销商证实，随着年末消费需求增长，500毫升飞天茅台保持正常发货，而陈年茅台（15年）、1000毫升飞天茅台、生肖 茅台等非标产品的供应额度则有不同程度的削减。 市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 12月24日，茅台酒市场价格在经过数日平稳后再次出现显著波动。根据第三方平台披露的数据，多个茅台品种的批发价在当日大幅上扬。其中，蛇年茅台 （蛇茅）的批发价从1770元/瓶上涨至2000元/瓶，单日涨幅达230元，成为当日涨幅最为突出的产品。 ...

Core Viewpoint - A new "ban on alcohol" regulation has been introduced, which prohibits the serving of alcohol at work meals, coinciding with the Guizhou Moutai shareholders' meeting where traditional Moutai products were replaced with blueberry juice [1][7]. Group 1: New Regulations Impact - The new regulation, effective from May 18, explicitly states that work meals cannot include high-end dishes, cigarettes, or alcohol [1]. - At the Guizhou Moutai shareholders' dinner on May 18, traditional Moutai products were absent, replaced by "Umeet" blueberry juice, marking a significant change in the company's hospitality approach [1][3]. Group 2: Shareholder Meeting Highlights - During the shareholders' meeting on May 19, Guizhou Moutai's chairman Zhang Deqin expressed support for the new regulation, emphasizing the need for the Chinese liquor industry to return to its roots [1][7]. - The company aims for a revenue growth of approximately 9% for 2025, focusing on market, channel, service, and brand development [7]. - The shareholders approved a profit distribution plan, proposing a cash dividend of 276.24 yuan per 10 shares, totaling 34.671 billion yuan [7]. Group 3: Shareholder Engagement - Shareholders were allowed to purchase various Moutai products at original prices during the meeting, leading to a surge in purchases as many took advantage of the opportunity [5][7].

Core Viewpoint - The annual shareholder meeting of Guizhou Moutai highlighted the company's commitment to quality, culture, and adaptability in the face of changing market conditions and consumer behaviors [2][4][5]. Group 1: Company Strategy and Market Adaptation - Guizhou Moutai's chairman, Zhang Deqin, emphasized the importance of returning to the essence of Chinese liquor, focusing on quality and cultural significance [4]. - The company has successfully navigated multiple industry cycles, adapting its strategies during crises, which has led to significant brand and marketing advancements [5][6]. - The company aims to maintain confidence and resilience through its established brand value and quality, while executing strategic initiatives effectively [6]. Group 2: Transformation and Future Plans - Moutai's 2024 strategy includes three transformations: customer segmentation, scenario adaptation, and service enhancement, which have already shown positive results in recent sales data [6][7]. - The long-term goal is to build a more resilient ecosystem by understanding and balancing the interests of all stakeholders involved [7]. - The internationalization strategy focuses on a three-step approach, expanding from product exports to a comprehensive global brand presence [7]. Group 3: Pricing Strategy - The pricing of Moutai products will follow market principles, considering various factors such as market conditions, channel management, and stakeholder demands [8][9]. - The company is committed to maintaining a stable pricing structure across its product pyramid, which includes various product sizes and premium offerings [9].