中金主要观点如下： 广告行业整体温和增长，分广告类型、广告主存在一定分化 行业温和增长：2Q25宏观环境相对稳定，广告行业温和增长。根据CTR媒介智讯，1H25广告市场整体 花费微增0.6%。分广告类型看：1)互联网广告增速较高，QuestMobile数据显示互联网广告收入2Q同增 7%，多家公司依托电商、社区内容生态推动广告收入增长。2)线下广告方面梯媒表现较好，CTR数据 显示LCD、海报广告实现较快增速，分众传媒（002027）2Q25增速环比提速。 分广告主：汽车行业、互联网(即时零售)及新兴内容(短剧、小游戏)投放提升，消费品行业内部分化。 从618购物节来看，多家公司获得增量预算，驱动了整体行业2Q增速。 中金发布研报称，2Q25整体广告板块收入端表现符合预期，分广告类型看，线上广告维持了低双位数 的增速；线下广告及广告服务商因宏观环境、自身业务调整等因素部分公司收入承压。展望下半年，互 联网广告主要关注即时零售投放增长的可持续性；细分赛道广告主要关注汽车、通信、AI等细分赛道 的结构性增长；新广告模式空间方面，主要关注分众"碰一下"、多端化广告、AI搜索广告等新模式带来 的增量空间。 AI赋能广 ...

Group 1 - Major Chinese stocks showed mixed performance, with Alibaba and Li Auto both declining over 1% [1][7] - The technology giants mostly rose, with Google increasing nearly 2% as it launched AI search ad testing [1] - Tesla's stock fell over 1% as it was surpassed by BYD in electric vehicle sales in Europe [1] Group 2 - The three major U.S. stock indices opened mixed, with the Dow Jones down 0.24%, Nasdaq up 0.08%, and S&P 500 down 0.08% [1][2] - European stock indices experienced declines, with Germany's DAX down 0.76%, France's CAC40 down 1.08%, and the UK's FTSE 100 down 0.88% [5][6] Group 3 - Cryptocurrency-related stocks saw gains, with MARA Holdings rising over 5% and Riot Platforms and Bit Digital both increasing over 4% [1] - Bitcoin reached a new high, surpassing $110,000, contributing to the rise of cryptocurrency stocks [8] Group 4 - Solar companies faced significant declines, with Sunrun dropping 41%, SolarEdge down 16%, and First Solar down 5% [9]

Important News - The U.S. House of Representatives passed a tax reform bill proposed by Trump, which will significantly reduce taxes, cut social spending, and increase federal debt; Democrats criticized the bill as a tax cut for the wealthy and a weakening of social security [1] Company News - TSMC and other manufacturers are advising the U.S. Department of Commerce to exempt semiconductor-related tariffs [2] - Sanofi will acquire clinical-stage biotech company Vigil Neuroscience for $470 million in cash, with the total acquisition price potentially rising to $600 million if subsequent development milestones are met [3] - Cigna announced a new agreement with Eli Lilly and Novo Nordisk to set a cap on out-of-pocket costs for weight loss medications [3] - Google has announced the launch of AI search ad testing for desktop users in the U.S. starting today [3] Economic Indicators - The number of initial jobless claims in the U.S. last week was 227,000, down from the previous value of 229,000 [4] - The yield on the 30-year U.S. Treasury bond rose to 5.15%, marking the highest level since October 2023 [4] - Federal Reserve Governor Waller indicated that if tariffs decrease, the Fed is expected to lower interest rates in the second half of 2025 [4] - Nike is expected to implement widespread price increases on products in the U.S. market as early as this week [4] - Walmart is laying off nearly 1,500 employees in its technology department [4] - Zoom reported a 2.9% year-over-year revenue growth to $1.17 billion for the first fiscal quarter, with adjusted earnings per share of $1.35, exceeding market expectations [4]

Market Overview - US stock index futures are all down, with Dow futures down 0.33%, S&P 500 futures down 0.18%, and Nasdaq futures down 0.09% [1] - European indices are also experiencing declines, with Germany's DAX down 0.96%, UK's FTSE 100 down 0.83%, France's CAC40 down 1.08%, and the Euro Stoxx 50 down 1.10% [2] - WTI crude oil is down 1.72% at $60.51 per barrel, while Brent crude is down 1.76% at $63.77 per barrel [2] Economic and Policy Updates - The tax reform bill proposed by President Trump has passed the House of Representatives with a narrow margin (215 to 214 votes), moving to the Senate for further modifications [3] - JPMorgan CEO Jamie Dimon warns of potential stagflation risks in the US economy, suggesting that the Federal Reserve should remain cautious in its monetary policy decisions [3] - Goldman Sachs executives note that investors are currently more "emotional" compared to during the pandemic or financial crisis, influenced by political biases [4] Company-Specific News - JPMorgan reports a broad recovery in the Chinese economy, with increasing interest from foreign investors seeking diversification [5] - Analog Devices (ADI) raises its Q3 revenue forecast to $2.75 billion, driven by strong demand in the automotive and industrial sectors [6] - Snowflake (SNOW) exceeds Q1 revenue expectations with $1 billion, a 26% year-over-year increase, and raises its full-year product revenue guidance [6] - LexinFintech (LX) reports a significant increase in Q1 profits, reaching a three-year high, with revenue of 3.1 billion yuan and a 104.7% year-over-year profit growth [6] - Manchester United (MANU) faces a stock price drop after losing a crucial match, resulting in an estimated loss of $100 million in potential revenue from the Champions League [7] - Google (GOOGL) initiates AI search ad testing, aiming to enhance demand conversion efficiency through AI-integrated advertisements [8]