Core Insights - The global tourism industry is experiencing a significant recovery since 2024, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China remains the largest tourism spending country, with outbound spending increasing by 30% [1] - The integration of AI and digital technologies is a key focus at the 2025 Service Trade Fair, enhancing inbound tourism experiences [1] Inbound Tourism Growth - In 2024, China received 130 million inbound tourists, representing a year-on-year growth of over 60% [4] - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, prior to the launch of its English version in July 2025 [4] - There is a notable trend of foreign tourists exploring deeper into China's third-tier cities, with ticket bookings to places like Datong, Yiwu, and Yining doubling [4] Airport Enhancements for Inbound Tourists - Beijing Capital Airport has introduced an English version of its app and website, offering services in four languages and 43 functionalities [5] - The airport provides a luggage storage service for travelers under the 240-hour visa-free policy, allowing them to enjoy local cuisine without carrying their bags [5] AI and Big Data in Tourism - The global tourism industry is undergoing structural adjustments, with AI and big data reshaping the tourism value chain [7] - Companies like Xiaohongshu are leveraging AI to enhance destination visibility and user engagement, focusing on the entire booking process [7] - Meituan Travel is developing AI tools for both consumer and business users, including an AI travel assistant for consumers and specialized services for hotels and scenic spots [8] AI Applications in Travel Services - Qunar is actively implementing AI applications for user engagement, covering areas such as travel itinerary planning and intelligent customer service [8] - An AI travel toolbox will be launched on Qunar's app homepage before the National Day holiday, consolidating various functionalities for users [8]

Core Insights - The 2025 China International Fair for Trade in Services highlighted the significant role of AI in the tourism industry, with a focus on digitalization and enhancing inbound tourism services [1] - The global tourism industry is experiencing a milestone recovery, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China's outbound tourism spending has surged by 30%, reinforcing its position as the world's largest tourism spender [1] Inbound Tourism Growth - In 2024, inbound tourist arrivals in China reached 130 million, reflecting a year-on-year growth of over 60% [2] - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, indicating a growing interest in China's tourism offerings [2] - There is a notable trend of foreign tourists exploring third-tier and lower cities in China, with ticket bookings to places like Datong, Yiwu, and Yining doubling [2] Airport Enhancements - Beijing Capital International Airport has implemented various services to accommodate inbound tourists, including an English version of its app and a luggage storage service for travelers [3] - The airport's website now supports four languages and offers 43 functions, enhancing the travel experience for international visitors [3] AI and Big Data in Tourism - The tourism industry is undergoing structural adjustments driven by AI and big data, reshaping the tourism development landscape [4] - Companies like Xiaohongshu are leveraging AI to enhance marketing strategies and improve user engagement with overseas destinations [4] - Qunar is actively integrating AI applications for user experience, including travel planning and customer service, with plans to launch an AI travel toolbox on its app [4] AI Applications by Travel Companies - Meituan Travel is exploring AI capabilities for both consumer and business users, with plans to introduce an AI travel assistant for consumers and specialized tools for hotel and scenic area operators [5] - The focus on AI in the travel sector aims to streamline services and enhance customer interactions across various platforms [5]

9月11日，2025世界旅游合作与发展大会在首钢园举办。此次大会发布了《世界旅游目的地竞争潜力指 数报告（2025）》和《世界旅游城市发展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜 力城市。此外，来自不同国家重点城市的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、 数智化促进入境游高质量发展等话题展开深入交流。 北京排名前五 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功将 文化古迹与现代技术融合在一起，以创新方式拓展旅游边界。比如，博物馆有了人工智能导览，游客可 以通过微信进行互动，一些历史景点也提供了沉 ...

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功 ...

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 意大利阿斯蒂市长毛里齐奥 拉塞罗指出，现代游客积极借助科技工具重塑旅行体验，数字分享正带动 旅游经济变革，而北京在数智旅游领域的探索为全球提供了可借鉴的样本。 土库曼斯坦阿什哈巴德副市长穆罕默多夫·多夫列特纳扎尔强调，该市通过引入数字设施，赋能独特建 筑与文化遗产的现代化展示，以更鲜活的方式呈现在游客面前，这与北京"数字中轴"等项目的理念高度 契合。 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德 ...

施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功将 文化古迹与现代技术融合在一起，以创新方式拓展旅游边界。比如，博物馆有了人工智能导览，游客可 以通过微信进行互动，一些历史景点也提供了沉浸式增强现实（AR）体验，让传统文化和前沿科技完 美结合。 此次服贸会的文旅服务专题也展示了北京在科技赋能文旅的创新成果。 9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2 ...