记者丨周慧 编辑丨周上祺 9月10日到9月14日，2025年服贸会在北京的工业旅游地首钢园举行。从泡泡玛特、52TOYS文创产品， 到PICO（字节跳动旗下XR品牌）沉浸式体验，文旅服务展馆吸引了诸多观众打卡。 入境游的增加，中国的机场也在为迎接入境游游客做了很多工作。北京首都机场股份有限公司副总经理 赵莹表示，首都机场有英文版的小程序和APP，官方网站可以提供中、英、日、韩四种语言显示，还可 以给旅客提供航班查询、服务预约、旅游咨询等43项功能；240小时免签的政策实施以后，针对这部分 旅客，首都机场还提供了单件三日内免费寄存行李的服务，给旅客解放出双手，旅客在航站楼就可以体 验很多特色的北京美食。 在服贸会主题论坛之一的2025世界旅游合作与发展大会上，世界旅游城市联合会专家、联合国旅游组织 大使伊什特万·乌伊海伊发布了《世界旅游城市发展报告（2024—2025）》（以下简称《报告》）。 《报告》称，2024年以来，全球旅游业迎来里程碑式复苏。 联合国旅游组织数据显示，2025年一季度，国际游客总数突破3亿人次，同比增长5%。亚太市场增速领 跑全球，中国是世界上最大的旅游支出国，其出境支出同比增长30%。 ...

在服贸会主题论坛之一的2025世界旅游合作与发展大会上，世界旅游城市联合会专家、联合国旅游组织 大使伊什特万·乌伊海伊发布了《世界旅游城市发展报告（2024—2025）》（以下简称《报告》）。 《报告》称，2024年以来，全球旅游业迎来里程碑式复苏。 服贸会上，旅游企业谈的最多的也是AI。 9月10日到9月14日，2025年服贸会在北京的工业旅游地首钢园举行。从泡泡玛特、52TOYS文创产品， 到PICO（字节跳动旗下XR品牌）沉浸式体验，文旅服务展馆吸引了诸多观众打卡。 联合国旅游组织数据显示，2025年一季度，国际游客总数突破3亿人次，同比增长5%。亚太市场增速领 跑全球，中国是世界上最大的旅游支出国，其出境支出同比增长30%。 "数智化"、"助力入境旅游"是本次服贸会文旅专题旅游展的核心亮点。21世纪经济报道记者注意到，入 境游、旅游AI助手等话题，也是文旅类论坛嘉宾提及最多的关键词，针对中国入境游人数的增加，从 机场到在线旅游平台都推出了系列服务；AI方面，中国的互联网社交平台小红书、OTA（在线旅游） 平台去哪儿以及美团旅行等，都在服贸会上披露了AI应用的最新进展。 去哪儿副总裁任芬分享了一组入境游 ...

Group 1: Tourism Recovery and Growth - The global tourism industry has seen a milestone recovery since 2024, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China remains the largest tourism spending country, with outbound spending increasing by 30% [1] - Inbound tourism in China has surged, with 130 million inbound tourists recorded in 2024, representing a growth of over 60% [2] Group 2: Inbound Tourism Trends - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, coinciding with the launch of its English version in July 2025 [2] - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen remain the primary entry points for foreign tourists, but there is a notable increase in orders for third-tier cities such as Datong, Yiwu, and Yining, with flight bookings doubling [2] Group 3: Airport Enhancements for Inbound Tourists - Beijing Capital Airport has implemented an English version of its app and website, offering services in multiple languages and 43 functionalities, including flight inquiries and travel consultations [3] - The airport has introduced a luggage storage service for travelers benefiting from the 240-hour visa-free policy, allowing them to explore local cuisine [3] Group 4: AI and Big Data in Tourism - The global tourism industry is undergoing structural adjustments, with AI and big data technologies reshaping the tourism value chain and development patterns [4] - Companies like Xiaohongshu are leveraging AI algorithms to connect overseas destinations with Chinese users, enhancing the travel decision-making process [4] - Qunar is actively integrating AI applications for user engagement, including travel planning and intelligent customer service, with plans to launch an AI travel toolbox on its app [4] Group 5: AI Innovations in Travel Services - Meituan Travel is exploring AI capabilities for both consumer (C-end) and business (B-end) users, with plans to introduce an AI travel assistant for consumers and specialized tools for hotel and scenic area merchants [5]

Core Insights - Alibaba's AI glasses were unveiled at the 2025 World Artificial Intelligence Conference, integrating deeply with Alibaba and Alipay ecosystems, with an expected official release within the year [1] - ByteDance is also developing a lightweight mixed reality device, indicating a competitive landscape in the AI smart glasses sector [1][2] - The industry faces significant challenges such as chip computing power limitations, optical display issues, and underdeveloped ecosystems, which may hinder new entrants [1][4] Industry Trends - The shift from head-mounted devices to AI glasses is evident, with ByteDance planning to integrate its self-developed model into its AI glasses, marking a new product line in smart wearables [2] - Meta has shifted focus from VR headsets to glasses, indicating a broader industry trend towards lightweight and AI-integrated devices [2] - The global smart glasses market is experiencing strong growth, with an 82.3% increase year-over-year, and a remarkable 116.1% growth in the Chinese market, while AR/VR products have seen a decline of 23.9% [3] Market Dynamics - The smart glasses market is polarized, with companies like Huawei and Xiaomi focusing on consumer products, while Microsoft and Meta target enterprise solutions [4] - The entry of ByteDance and Alibaba may create a new category of AI-native wearable devices, integrating various functionalities such as voice recognition and health monitoring [4] - Despite improvements in the supply chain, the industry still faces high entry barriers, inconsistent user experiences, and high return rates, complicating product delivery [4] Future Outlook - The competition in the AI smart glasses market is intensifying, with a warning that the current phase is still in the "first half" of development, and excessive competition may lead to resource wastage [5] - The combination of advanced AI and AR technology is anticipated to create a significant breakthrough in the industry, potentially leading to an "iPhone moment" around 2027 or 2028 [6]