Core Insights - The global tourism industry is experiencing a significant recovery since 2024, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China remains the largest tourism spending country, with outbound spending increasing by 30% [1] - The integration of AI and digital technologies is a key focus at the 2025 Service Trade Fair, enhancing inbound tourism experiences [1] Inbound Tourism Growth - In 2024, China received 130 million inbound tourists, representing a year-on-year growth of over 60% [4] - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, prior to the launch of its English version in July 2025 [4] - There is a notable trend of foreign tourists exploring deeper into China's third-tier cities, with ticket bookings to places like Datong, Yiwu, and Yining doubling [4] Airport Enhancements for Inbound Tourists - Beijing Capital Airport has introduced an English version of its app and website, offering services in four languages and 43 functionalities [5] - The airport provides a luggage storage service for travelers under the 240-hour visa-free policy, allowing them to enjoy local cuisine without carrying their bags [5] AI and Big Data in Tourism - The global tourism industry is undergoing structural adjustments, with AI and big data reshaping the tourism value chain [7] - Companies like Xiaohongshu are leveraging AI to enhance destination visibility and user engagement, focusing on the entire booking process [7] - Meituan Travel is developing AI tools for both consumer and business users, including an AI travel assistant for consumers and specialized services for hotels and scenic spots [8] AI Applications in Travel Services - Qunar is actively implementing AI applications for user engagement, covering areas such as travel itinerary planning and intelligent customer service [8] - An AI travel toolbox will be launched on Qunar's app homepage before the National Day holiday, consolidating various functionalities for users [8]

Core Insights - The 2025 China International Fair for Trade in Services highlighted the significant role of AI in the tourism industry, with a focus on digitalization and enhancing inbound tourism services [1] - The global tourism industry is experiencing a milestone recovery, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China's outbound tourism spending has surged by 30%, reinforcing its position as the world's largest tourism spender [1] Inbound Tourism Growth - In 2024, inbound tourist arrivals in China reached 130 million, reflecting a year-on-year growth of over 60% [2] - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, indicating a growing interest in China's tourism offerings [2] - There is a notable trend of foreign tourists exploring third-tier and lower cities in China, with ticket bookings to places like Datong, Yiwu, and Yining doubling [2] Airport Enhancements - Beijing Capital International Airport has implemented various services to accommodate inbound tourists, including an English version of its app and a luggage storage service for travelers [3] - The airport's website now supports four languages and offers 43 functions, enhancing the travel experience for international visitors [3] AI and Big Data in Tourism - The tourism industry is undergoing structural adjustments driven by AI and big data, reshaping the tourism development landscape [4] - Companies like Xiaohongshu are leveraging AI to enhance marketing strategies and improve user engagement with overseas destinations [4] - Qunar is actively integrating AI applications for user experience, including travel planning and customer service, with plans to launch an AI travel toolbox on its app [4] AI Applications by Travel Companies - Meituan Travel is exploring AI capabilities for both consumer and business users, with plans to introduce an AI travel assistant for consumers and specialized tools for hotel and scenic area operators [5] - The focus on AI in the travel sector aims to streamline services and enhance customer interactions across various platforms [5]

9月11日，由世界旅游城市联合会（WTCF）主办，北京市文化和旅游局承办的2025世界旅游合作与发 展大会在首钢国际会展中心举行。作为在线旅游平台的代表，去哪儿旅行副总裁任芬受邀参与业界之声 圆桌论坛。 去哪儿旅行/供图 任芬表示，去哪儿旅行正在用AI重构App。"从行程规划，到围绕产品的搜索、比价、预订，再到行程 中的服务保障，全链条都值得用AI重做一遍。目前，去哪儿旅行的AI应用场景已经涵盖了旅游线路规 划、机票售前助手、智能客服等。"任芬说，"我们的组织也正在发生变化，全公司掀起了自下而上的创 新热潮，大家的创造力都被激发了出来，这让我们感到激动不已。" 据悉，国庆假期前，去哪儿旅行将会在App首页上线AI旅行工具箱，一个入口集合多个细分功能。 任芬发言中介绍，在大模型技术实现突破性进展后，今年，去哪儿旅行开始积极布局针对用户的AI应 用。比如，去哪儿AI行程规划助手希望成为"更懂你的旅行搭子"。内置参考了多个数据库的数十万篇真 实游记，以及适用于不同年龄、不同客群的数万个个性标签，可以做到靠谱+个性化+高性价比的预订 推荐。 在规划行程前，用户可以选择自己的旅行偏好，如"拍照打卡""亲子游""City ...

北京商报讯(记者吴其芸)9月11日，在2025世界旅游合作与发展大会上，去哪儿旅行副总裁任芬表示，"十一"假期前，去哪儿旅行将会在App首页上线"AI旅 行工具箱"，一个入口集合多个细分功能。 任芬表示，去哪儿旅行正在用AI重构APP。从行程规划，到围绕产品的搜索、比价、预订，再到行程中的服务保障，全链条都值得用AI重做一遍。目前，去 哪儿旅行的AI应用场景已经涵盖了旅游线路规划、机票售前助手、智能客服等。 任芬介绍，在大模型技术实现突破性进展后，今年去哪儿旅行开始布局针对游客的AI应用。例如，去哪儿AI行程规划助手希望成为"更懂你的旅行搭子"，内 置参考了多个数据库的数十万篇真实游记，以及适用于不同年龄、不同客群的数万个个性标签。在规划行程前，游客可以选择自己的旅行偏好，如"拍照打 卡""亲子游""Citywalk"等标签，去哪儿AI行程规划助手就会进行个性化推荐。 此外，去哪儿机票AI助手"小驼"，专门回答游客在机票预订过程当中产生的个性化问题，其不但能回答"儿童票怎么订""怎么增加行李额"等基本问题，还能 回答"'十一'假期想找人少的地方玩，哪里机票便宜"等泛目的地推荐个性化问题。据统计，目前去哪儿的机 ...

北京商报讯（记者 吴其芸）9月11日，在2025世界旅游合作与发展大会上，去哪儿旅行副总裁任芬表示，"十一"假期前，去哪儿旅行将会在App首页上线"AI 旅行工具箱"，一个入口集合多个细分功能。 任芬表示，去哪儿旅行正在用AI重构APP。从行程规划，到围绕产品的搜索、比价、预订，再到行程中的服务保障，全链条都值得用AI重做一遍。目前，去 哪儿旅行的AI应用场景已经涵盖了旅游线路规划、机票售前助手、智能客服等。 任芬介绍，在大模型技术实现突破性进展后，今年去哪儿旅行开始布局针对游客的AI应用。例如，去哪儿AI行程规划助手希望成为"更懂你的旅行搭子"，内 置参考了多个数据库的数十万篇真实游记，以及适用于不同年龄、不同客群的数万个个性标签。在规划行程前，游客可以选择自己的旅行偏好，如"拍照打 卡""亲子游""Citywalk"等标签，去哪儿AI行程规划助手就会进行个性化推荐。 此外，去哪儿机票AI助手"小驼"，专门回答游客在机票预订过程当中产生的个性化问题，其不但能回答"儿童票怎么订""怎么增加行李额"等基本问题，还能 回答"'十一'假期想找人少的地方玩，哪里机票便宜"等泛目的地推荐个性化问题。据统计，目前去哪儿的 ...