转自：国际商报 来自北京市文化和旅游局的最新数据印证着服务提升带来的实效：1至7月，北京市共接待入境游客 291.6万人次，同比增长44.0％，呈现出强劲增长、向好的态势，国际旅游目的地吸引力持续攀升。这与 北京市以科技赋能服务升级、以文旅丰富体验内涵、持续优化入境游全链条体验、助力打造"中国入境 旅游首选地"的一系列举措密不可分。 在服贸会旅游展上，北京入境旅游的优质服务与创新产品通过实景化展示得以集中呈现，为中外观众勾 勒出便捷、个性、智能的跨境旅行新图景。 步入首都机场展台，观众仿佛瞬间"穿越"至"中国第一国门"，翻阅、查询最新的国际航班衔接时刻表， 参与首都机场盖章打卡活动，沉浸式感受"国门礼遇"。国航、海航、川航、长荣、全日空、阿尔及利亚 航空公司等国内外航空公司的飞机模型、航线产品、特色文创吸引大批观众驻足。 对很多海外游客而言，如今到中国、到北京旅游愈发便捷，旅游出行企业功不可没。记者在现场了解 到，携程海外版Trip．comGroup、"去哪儿"旅行英文版等OTA平台依托数字化优势，推出智能预订系 统、多语言服务平台等工具，便捷服务入境游客的行程规划与预订流程。"去哪儿"英文版于今年7月上 线 ...

走进展区，多款新潮文创让人爱不释手；戴上设备，苏轼笔下的诗词世界任人遨游；指尖轻点，三千年前的青铜器"触手可及"……一系列新 产品、新服务、新场景在2025年中国国际服务贸易交易会文旅服务专题亮相，漫步其中，处处感受到科技与创意奔涌、文化和旅游融合的无限活 力。 文创产品持续上新—— 一批科技范儿十足、创意感强的文创产品与观众见面。 北京动物园展出的"中国本土动物AR拼搭积木"展品前，不少家长用手机为小朋友扫描积木模型。 "这套积木整合了计算机视觉、增强现实与语音合成等前沿技术。"北京动物园相关负责人介绍，用户扫描积木即可生成大熊猫、红腹锦鸡等6 种中国本土珍稀动物的立体动态AR模型，同步收听专业科普讲解，实现从"静态认知"到"沉浸体验"的跨越。 AI智能熊猫玩偶搭载仿生科技内核，能识别人类情绪并作出回应；中国国家博物馆推出孝端皇后凤冠AR冰箱贴，通过AR技术让消费者实 现"头戴凤冠"效果……"科技+文创"，营造了"可感知""可参与"的沉浸式体验。 在泡泡玛特展位，参观者在拍摄LABUBU玩偶。新华社记者 陈晔华 摄 部分文创产品设计颇具巧思：一款流沙冰箱贴用不同颜色的流沙模拟流转的四季，可以通过替换背景欣赏 ...

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功 ...

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 意大利阿斯蒂市长毛里齐奥 拉塞罗指出，现代游客积极借助科技工具重塑旅行体验，数字分享正带动 旅游经济变革，而北京在数智旅游领域的探索为全球提供了可借鉴的样本。 土库曼斯坦阿什哈巴德副市长穆罕默多夫·多夫列特纳扎尔强调，该市通过引入数字设施，赋能独特建 筑与文化遗产的现代化展示，以更鲜活的方式呈现在游客面前，这与北京"数字中轴"等项目的理念高度 契合。 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德 ...

施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功将 文化古迹与现代技术融合在一起，以创新方式拓展旅游边界。比如，博物馆有了人工智能导览，游客可 以通过微信进行互动，一些历史景点也提供了沉浸式增强现实（AR）体验，让传统文化和前沿科技完 美结合。 此次服贸会的文旅服务专题也展示了北京在科技赋能文旅的创新成果。 9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2 ...

Event Overview - The 2025 Service Trade Fair will be held from September 10 to September 14 at Shougang Park in Beijing, featuring 13 thematic forums, over 80 specialized forums, and more than 70 negotiation and promotion sessions [1] - Nearly 2,000 companies are expected to participate, including around 500 Fortune Global 500 and leading international enterprises, covering 27 of the top 30 countries and regions in service trade [1] - The theme for this year's fair is "Digital Intelligence Leading, Service Trade Renewed," focusing on areas such as artificial intelligence, healthcare, smart logistics, and the integration of business, travel, culture, and sports [1] Product Launches and Innovations - Over 100 companies, including Alibaba and Schneider, are set to unveil more than 100 new products and achievements at the fair, including the world's first 3D-printed polymer fatigue-resistant absorbable vascular stent and the first 8K ultra-high-definition second-site distribution platform [1] - Other notable innovations include a professional optical quantum computer that surpasses the kilobit scale and service demonstration cases in artificial intelligence and green innovation [1] Tourism and Technology Services - Leading travel companies such as Spring Airlines, China Travel Service, and Ctrip will focus on inbound and outbound tourism products and customized travel services [2] - Technological innovations in the tourism sector will include handheld instant translation devices and AI-powered cultural products [2] - A range of heavy-lift drones will be showcased, demonstrating capabilities for logistics transportation across various scenarios [2] Policy Support and Development - The Ministry of Commerce will release the "China Service Trade Development Report" and a policy guide for developing countries at the fair [3] - Upcoming policies will enhance support for service exports through financial, tax, and facilitation measures, including optimizing tax refund processes and increasing export credit insurance support [3] - The government aims to leverage service trade intermediary organizations to assist companies in expanding into international markets [3] Historical Performance - The 2021 Service Trade Fair saw significant stock performance, with Tian Tan Biology's stock price surging 22% following the announcement of the world's first COVID-19 "special drug" [4] Participating Companies - Several listed companies have confirmed their participation, including Tongrentang, Mindray Medical, and Unisound in the health services sector, and BOE Technology Group in telecommunications and information services [6]

Group 1 - The core theme of the cultural and tourism service section at the China International Fair for Trade in Services is "Empowerment through Technology, Leadership through Creativity" [1] - A total of 456 enterprises are participating in the event, including 85 Fortune Global 500 and industry-leading companies [1] - The event features three main highlights: "Perceptible and Participatory," "Developable and Utilizable," and "Appreciable and Consumable" [1] Group 2 - The first highlight focuses on the integration of advanced technologies such as blockchain, AIGC, AR/VR, and film post-production to enhance cultural tourism experiences [3] - AI digital humans will be showcased, including the "Smart Customer Service" AI from the Summer Palace and the Galbot G1 humanoid robot, which will interact with attendees [3] Group 3 - The second highlight emphasizes the replication of cultural scenes using new technologies, showcasing projects like the "Longfu Temple Caisson" digital art exhibition and the "Amazon Adventure" mixed reality experience [4][5] - The event aims to promote the integration of traditional culture with modern design and technology, enhancing the diversity and innovation of the cultural industry [4] Group 4 - The third highlight illustrates the integration of cultural, commercial, and tourism sectors, featuring themed scenic areas, cultural markets, and experiential spaces [6] - The event will present a comprehensive range of inbound tourism services, including visa, transportation, payment, and travel technology, with participation from various enterprises across the tourism value chain [6][7] - Major travel companies will introduce inbound and outbound tourism products, while innovative tech products like instant translation devices will enhance visitor experiences [7]

Core Points - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on "Technology Empowerment and Creative Leadership" [1][3] - The event will showcase 456 participating companies, including 85 Fortune 500 and industry-leading firms, highlighting the integration of cultural technology and creativity [1][3] Group 1: Exhibition Highlights - The "Beijing Audio-Visual Exhibition" will occupy a central position at the fair, covering 541 square meters and featuring four key areas: premium creations, new business scenarios, ultra-high-definition audio-visual, and emergency broadcasting [3][4] - Attendees can experience immersive technologies such as cinema-grade naked-eye 3D and advanced AIGC applications, enhancing the interaction with cultural content [4][5] Group 2: Cultural and Technological Integration - The "Cultural Heritage and Technology" indoor exhibition will present breakthroughs in Beijing's cultural heritage sector, including interactive experiences and digital cultural products [5][6] - The outdoor section will feature a "Cultural Heritage Life Experience" area, allowing visitors to purchase cultural products and engage in various educational activities [6][7] Group 3: Tourism and Travel Innovations - The fair aims to promote Beijing as a preferred destination for inbound tourism, showcasing services related to visas, transportation, and technology [9][10] - Key players in the tourism sector, including major airlines and travel agencies, will present innovative products and services to enhance the travel experience for international visitors [10][11]