Core Insights - The article highlights the significant growth in inbound tourism to Beijing, with a 44% year-on-year increase in visitors from January to July, totaling 2.916 million tourists, attributed to enhanced services and innovative products in the tourism sector [1][2]. Group 1: Inbound Tourism Growth - Beijing's inbound tourism has shown strong growth, with 2.916 million visitors in the first seven months of the year, reflecting a 44% increase compared to the previous year [1]. - The city's efforts to leverage technology for service upgrades and enhance the overall travel experience have contributed to its rising attractiveness as an international tourism destination [1]. Group 2: Technological Innovations in Travel Services - Travel companies like Trip.com Group and "Qunar" have introduced digital tools such as smart booking systems and multilingual service platforms to facilitate travel planning for international visitors [2]. - The "BEIJING PASS" card allows tourists to access multiple transportation and consumption scenarios seamlessly, enhancing the convenience of travel within the city [2]. Group 3: Payment and Tax Refund Innovations - The introduction of electronic payment solutions, such as "畅游通" and "幂方卡," enables tourists to make cashless transactions like local residents, while also providing additional services like Wi-Fi and real-time translation [3]. - The "immediate refund" tax refund service launched by the Bank of China allows tourists to receive instant refunds on purchases, enhancing the shopping experience for international visitors [3]. Group 4: AI and Interactive Experiences - AI technologies showcased at the tourism exhibition, such as the AI assistant "小蚂BOT," provide interactive and engaging experiences for visitors, enhancing their understanding of popular tourist attractions [4]. - Multi-language AI translation tools and customized photo experiences allow tourists to communicate effortlessly and create memorable travel moments [4].

Group 1: Cultural and Creative Products - A variety of innovative cultural and creative products were showcased, integrating technology and creativity to enhance user experience [1][3] - Notable products include AR building blocks that create 3D models of native Chinese animals and AI-powered panda toys that respond to human emotions [1] - The design of cultural products is increasingly focused on incorporating new technologies and creative ideas, providing deeper cultural recognition and value resonance for audiences [3] Group 2: Enhanced Visitor Services - The introduction of AI digital guides allows visitors to interact and receive personalized information about exhibitions in real-time, enhancing the overall museum experience [4] - The "AI Little Ant ROBOT" offers real-time services such as itinerary planning and multilingual translation, improving navigation and emotional support for tourists [6] - Various technologies, including AI translation devices, aim to solve travel challenges and make cultural experiences more accessible and personalized [6] Group 3: Immersive Audio-Visual Experiences - New technologies are breaking the boundaries between virtual and real experiences, providing audiences with immersive audio-visual content [8] - Interactive XR films and VR projects allow users to engage deeply with narratives, enhancing the overall entertainment experience [8] - The integration of AI and other technologies throughout the cultural and tourism sectors is driving digitalization and innovation, leading to rapid development in the industry [8]

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功 ...

9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2025）》，北京和上海均入选全球前20名竞争潜力城市。 北京入选世界旅游城市发展综合排名前5 意大利阿斯蒂市长毛里齐奥 拉塞罗指出，现代游客积极借助科技工具重塑旅行体验，数字分享正带动 旅游经济变革，而北京在数智旅游领域的探索为全球提供了可借鉴的样本。 土库曼斯坦阿什哈巴德副市长穆罕默多夫·多夫列特纳扎尔强调，该市通过引入数字设施，赋能独特建 筑与文化遗产的现代化展示，以更鲜活的方式呈现在游客面前，这与北京"数字中轴"等项目的理念高度 契合。 会上，亚太旅游协会主席施明德发布了《世界旅游目的地竞争潜力指数报告（2025）》。北京商报记者 获悉，北京、上海入选全球前20名竞争潜力城市，分别排名第5位和第9位。 施明德 ...

施明德介绍，具有竞争潜力的城市是指在旅游领域占据领先地位或正迅速崛起的旅游目的地。这类城市 不仅具备强大的游客吸引力与管理能力，还能增强经济韧性，激发创新活力，提升居民生活品质。 谈及北京的入选理由，施明德表示，北京是全球唯一一座既举办过夏季奥运会又举办过冬季奥运会的城 市，还拥有8处联合国教科文组织世界遗产。此外，科技创新正在深刻改变旅游体验。北京已经成功将 文化古迹与现代技术融合在一起，以创新方式拓展旅游边界。比如，博物馆有了人工智能导览，游客可 以通过微信进行互动，一些历史景点也提供了沉浸式增强现实（AR）体验，让传统文化和前沿科技完 美结合。 此次服贸会的文旅服务专题也展示了北京在科技赋能文旅的创新成果。 9月11日，2025世界旅游合作与发展大会于2025年中国国际服务贸易交易会期间在首钢园举办。当前， 数字浪潮席卷全球，旅游业也随之迈入数智化变革的崭新阶段。在此次大会上，来自不同国家重点城市 的市长、国内外业界专家围绕传统旅游业如何破局数智化趋势、数智化促进入境游高质量发展等话题展 开深入交流。此外，会上还发布了《世界旅游目的地竞争潜力指数报告（2025）》和《世界旅游城市发 展报告（2024—2 ...

Event Overview - The 2025 Service Trade Fair will be held from September 10 to September 14 at Shougang Park in Beijing, featuring 13 thematic forums, over 80 specialized forums, and more than 70 negotiation and promotion sessions [1] - Nearly 2,000 companies are expected to participate, including around 500 Fortune Global 500 and leading international enterprises, covering 27 of the top 30 countries and regions in service trade [1] - The theme for this year's fair is "Digital Intelligence Leading, Service Trade Renewed," focusing on areas such as artificial intelligence, healthcare, smart logistics, and the integration of business, travel, culture, and sports [1] Product Launches and Innovations - Over 100 companies, including Alibaba and Schneider, are set to unveil more than 100 new products and achievements at the fair, including the world's first 3D-printed polymer fatigue-resistant absorbable vascular stent and the first 8K ultra-high-definition second-site distribution platform [1] - Other notable innovations include a professional optical quantum computer that surpasses the kilobit scale and service demonstration cases in artificial intelligence and green innovation [1] Tourism and Technology Services - Leading travel companies such as Spring Airlines, China Travel Service, and Ctrip will focus on inbound and outbound tourism products and customized travel services [2] - Technological innovations in the tourism sector will include handheld instant translation devices and AI-powered cultural products [2] - A range of heavy-lift drones will be showcased, demonstrating capabilities for logistics transportation across various scenarios [2] Policy Support and Development - The Ministry of Commerce will release the "China Service Trade Development Report" and a policy guide for developing countries at the fair [3] - Upcoming policies will enhance support for service exports through financial, tax, and facilitation measures, including optimizing tax refund processes and increasing export credit insurance support [3] - The government aims to leverage service trade intermediary organizations to assist companies in expanding into international markets [3] Historical Performance - The 2021 Service Trade Fair saw significant stock performance, with Tian Tan Biology's stock price surging 22% following the announcement of the world's first COVID-19 "special drug" [4] Participating Companies - Several listed companies have confirmed their participation, including Tongrentang, Mindray Medical, and Unisound in the health services sector, and BOE Technology Group in telecommunications and information services [6]

Group 1 - The core theme of the cultural and tourism service section at the China International Fair for Trade in Services is "Empowerment through Technology, Leadership through Creativity" [1] - A total of 456 enterprises are participating in the event, including 85 Fortune Global 500 and industry-leading companies [1] - The event features three main highlights: "Perceptible and Participatory," "Developable and Utilizable," and "Appreciable and Consumable" [1] Group 2 - The first highlight focuses on the integration of advanced technologies such as blockchain, AIGC, AR/VR, and film post-production to enhance cultural tourism experiences [3] - AI digital humans will be showcased, including the "Smart Customer Service" AI from the Summer Palace and the Galbot G1 humanoid robot, which will interact with attendees [3] Group 3 - The second highlight emphasizes the replication of cultural scenes using new technologies, showcasing projects like the "Longfu Temple Caisson" digital art exhibition and the "Amazon Adventure" mixed reality experience [4][5] - The event aims to promote the integration of traditional culture with modern design and technology, enhancing the diversity and innovation of the cultural industry [4] Group 4 - The third highlight illustrates the integration of cultural, commercial, and tourism sectors, featuring themed scenic areas, cultural markets, and experiential spaces [6] - The event will present a comprehensive range of inbound tourism services, including visa, transportation, payment, and travel technology, with participation from various enterprises across the tourism value chain [6][7] - Major travel companies will introduce inbound and outbound tourism products, while innovative tech products like instant translation devices will enhance visitor experiences [7]

Core Points - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on "Technology Empowerment and Creative Leadership" [1][3] - The event will showcase 456 participating companies, including 85 Fortune 500 and industry-leading firms, highlighting the integration of cultural technology and creativity [1][3] Group 1: Exhibition Highlights - The "Beijing Audio-Visual Exhibition" will occupy a central position at the fair, covering 541 square meters and featuring four key areas: premium creations, new business scenarios, ultra-high-definition audio-visual, and emergency broadcasting [3][4] - Attendees can experience immersive technologies such as cinema-grade naked-eye 3D and advanced AIGC applications, enhancing the interaction with cultural content [4][5] Group 2: Cultural and Technological Integration - The "Cultural Heritage and Technology" indoor exhibition will present breakthroughs in Beijing's cultural heritage sector, including interactive experiences and digital cultural products [5][6] - The outdoor section will feature a "Cultural Heritage Life Experience" area, allowing visitors to purchase cultural products and engage in various educational activities [6][7] Group 3: Tourism and Travel Innovations - The fair aims to promote Beijing as a preferred destination for inbound tourism, showcasing services related to visas, transportation, and technology [9][10] - Key players in the tourism sector, including major airlines and travel agencies, will present innovative products and services to enhance the travel experience for international visitors [10][11]