Core Insights - Anta Group achieved a revenue of 38.54 billion RMB in the first half of the year, marking a 14.3% year-on-year increase, maintaining its position as the leading brand in the Chinese market for the fourth consecutive year [1] - The company's operating profit exceeded 10 billion RMB, reaching 10.13 billion RMB, with an operating profit margin of 26.3% [1] Revenue Performance - Anta's revenue growth outpaced its competitors Li Ning and Xtep, which reported revenue increases of 3.3% and 7.1% respectively, with Anta's revenue surpassing the combined revenue of Li Ning and Xtep (approximately 21.7 billion RMB) [4] - The total revenue of Anta Group and its subsidiary Amer Sports is projected to exceed 100 billion RMB for the first time in 2024, making it the third sports group to reach this scale after Nike and Adidas [4] Brand Performance - Different brands under Anta showed varying performance, with Anta brand revenue at 16.96 billion RMB (up 5.4%), FILA at 14.18 billion RMB (up 8.6%), and other brands collectively at 7.41 billion RMB (up 61.1%) [7][8] - The gross profit for Anta brand was 9.31 billion RMB (up 2.2%), FILA at 9.64 billion RMB (up 5.1%), and other brands at 5.48 billion RMB (up 63.9%) [8] Profitability Metrics - The overall gross margin for Anta Group was 63.4%, a decrease of 0.7 percentage points year-on-year, with Anta brand's gross margin dropping to 54.9% and FILA's to 68% [9][10] - Despite a decline, Anta's gross margin remains higher than Li Ning (50%) and Xtep (44.95%) [10][11] Strategic Direction - CEO Ding Shizhong emphasized the company's global ambitions and multi-brand operational strategy, aiming to enhance brand value through acquisitions and investments in high-potential emerging brands [12][13] - Recent acquisition rumors include potential purchases of Reebok and discussions with Artemis SAS regarding Puma shares, as well as a partnership with Canadian Goose [13][16] Investment and Growth - Anta has invested in the Korean fashion e-commerce platform MUSINSA, aiming to leverage its capabilities for better market penetration in China [14][15] - The company completed the acquisition of JACK WOLFSKIN and plans to establish a joint venture with MUSINSA, reflecting its strategy of enhancing brand portfolio and operational synergy [16] Market Reaction - Following the mid-year report, Anta's stock price fell by 5.66%, indicating market concerns despite strong financial performance [17]

Core Viewpoint - Anta Sports reported a robust performance for the first half of 2025, with revenue increasing by 14.3% year-on-year to RMB 38.544 billion, and adjusted net profit attributable to shareholders rising by 7.1% to RMB 6.597 billion, or 14.5% to RMB 7.031 billion when excluding the dilution effect from the listing of Amer Sports [1] Group Performance - Anta and FILA brands contributed significantly to the revenue growth, while DESCENTE and KOLONSPORT achieved strong growth in specialized segments, collectively driving double-digit revenue growth and expanding market share [1] - Anta segment revenue grew by 5.4% year-on-year to RMB 16.95 billion, with an operating profit margin increase of 1.5 percentage points to 23.3%, driven by innovative products and a global strategy [1] - FILA segment revenue increased by 8.6% to RMB 14.18 billion, with an operating profit margin of 27.7%, particularly excelling in tennis, golf, women's, and outdoor sports categories [1] Strategic Focus - Anta Sports will continue to adhere to its "single focus, multi-brand, globalization" strategy to achieve sustainable development [1]

Group 1 - The core viewpoint of the report is that Anta Sports (02020) maintains its EPS forecast for 2025/26 at 4.81/5.42 HKD, with a current stock price corresponding to 17/15 times the 2025/26 P/E ratio, and a target price of 120.92 HKD, indicating a 35% upside potential from the current price [1] - Anta and FILA brands achieved low single-digit and mid single-digit revenue growth respectively in Q2 2025, while all other brands saw revenue growth of 50-55% year-on-year [1] - The company is expected to achieve high single-digit and mid single-digit revenue growth targets for Anta and FILA brands in 2025, supported by adjustments in offline stores and online channel management, as well as a low base effect [1] Group 2 - The report indicates that the mid-to-high-end outdoor segment continues to show strong growth, with Anta brand achieving low single-digit revenue growth in Q2 2025, and FILA brand achieving mid single-digit revenue growth [2] - FILA's performance remains stable, with new categories like golf and tennis becoming growth highlights, and the company strategically increasing discount rates online to accelerate inventory turnover and drive revenue growth [2] - Other brands such as DESCENTE and KOLON experienced revenue growth of over 40% and 70% respectively, while the new brand Maia Active achieved over 30% year-on-year growth, indicating a strong expansion of new store types [2]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported Q1 2025 operational data showing high single-digit growth for its main brand, FILA, and other brands, which aligns with market expectations. The acquisition of the German outdoor brand Jack Wolfskin for a base price of $290 million is expected to be completed by the end of Q2 or early Q3 2025 [2][3] Summary by Sections Q1 Performance - In Q1 2025, the main brand achieved high single-digit growth, consistent with the annual growth forecast. The growth rate remained stable compared to Q4 2024 and improved from Q1 2024. This growth is attributed to the continuous adjustment of store types, including the opening of new store formats like Super Anta and Anta Champion [3] - FILA also reported high single-digit growth in Q1 2025, exceeding annual growth expectations, with growth rates stable compared to Q4 2024 [3] - Other brands, including Descente, KOLON, and MAIA, experienced growth rates of 65-70% in Q1 2025, up from 50-55% in Q4 2024 and 25-30% in Q1 2024, indicating improvements in both year-on-year and quarter-on-quarter growth [3] Investment Recommendations - The impact of U.S. tax increases on the company is minimal, as overseas revenue accounts for less than 1%. The company anticipates high single-digit growth for the main brand and mid-single-digit growth for FILA in 2025, with KOLON and DESCENTE expected to grow by 30%. The company plans to have a total of 6,900-7,000 Anta stores, 2,600-2,700 Anta Kids stores, 2,100-2,200 FILA stores, and 260-270 DESCENTE stores by the end of 2025 [4] - In the medium to long term, the outdoor market is expected to improve, with KOLON and DESCENTE likely to enhance their core competitiveness and market share. The newly acquired Jack Wolfskin is expected to contribute additional revenue, although there may be short-term integration losses and cost pressures [4] - The company maintains revenue forecasts of 77 billion, 85.9 billion, and 96 billion yuan for 2025, 2026, and 2027, respectively, with net profit forecasts of 13.87 billion, 15.91 billion, and 17.88 billion yuan for the same years. The earnings per share (EPS) are projected to be 4.94, 5.67, and 6.37 yuan for 2025, 2026, and 2027, respectively. The price-to-earnings (PE) ratios for 2025, 2026, and 2027 are expected to be 16, 14, and 12 times, respectively [4][7]

Investment Rating - The report maintains a "Buy" rating for Anta Sports [1][7] Core Views - The company is expected to achieve revenue and net profit growth in 2024, with revenue at 708.26 billion and net profit at 155.96 billion, representing year-on-year growth of 13.6% and 52.4% respectively [2] - The main brand's stability is attributed to online contributions, while FILA faces pressure; other brands maintain high growth [3] - The company plans to expand its store count significantly by 2025, focusing on Southeast Asia and other international markets [3][7] Financial Performance - In 2024, the company's gross margin is projected to be 62.2%, a slight decrease of 0.4 percentage points year-on-year [4] - The operating profit margin (OPM) is expected to decline to 23.4%, down 1.2 percentage points year-on-year [4] - The net profit margin is forecasted to be 22.0%, an increase of 5.6 percentage points year-on-year [4] Revenue and Profit Forecast - Revenue for 2025 is projected at 770.44 billion, with a year-on-year growth of 8.78% [9] - The net profit for 2025 is estimated at 138.74 billion, reflecting a decrease of 11.04% compared to 2024 [9] - Earnings per share (EPS) for 2025 is expected to be 4.94 yuan, with a PE ratio of 18 times [9][7] Brand Performance - Revenue from Anta, FILA, and other brands for 2024 is expected to be 335.22 billion, 266.26 billion, and 106.78 billion respectively, with year-on-year growth rates of 10.6%, 6.1%, and 53.7% [3] - The online sales channel is projected to grow significantly, with online revenue expected to reach 248.6 billion, a year-on-year increase of 21.5% [3] Dividend Policy - The company plans to distribute a final dividend of 1.18 HKD per share, resulting in a dividend yield of 2.4% [2]