当下的中国MPV市场，像极了一场没有硝烟的"诸神之战"：既有驰骋中国车市20多年并屡屡霸榜的"常 青树"别克GL8，携燃油车和新能源车"全家桶"向市场之巅发起猛攻；又有丰田赛那/格瑞维亚等日系产 品固守油车阵营，依靠"奶爸车"情怀和终端让利在MPV赛道奋力角逐；还有魏牌高山、蓝图梦想家等 自主新能源MPV新贵，用"冰箱彩电大沙发"持续刷新流量。而随着各大厂商的年终大考成绩单陆续出 炉，MPV冠军归属逐渐明朗。刚刚过去的2025年，别克MPV家族累计销量122,373辆，月均销量过万， 蝉联MPV市场年度销冠。其中，新能源MPV占比超过50%，同比劲增152%。当大多数品牌把新能源当 成"速效救心丸"时，别克对于新能源MPV市场的战略布局更像是一项关于长期主义的系统性工程，立 得稳，靠得住，行得远。 MPV市场或许不缺热闹，销量榜单上可以一阵阵换人，但用户的选择往往更诚实。如果一个品牌或一 个品类能在不同价位、不同场景都给到用户"最不容易后悔"的答案，那么爆款就不会是偶然，而是必 然。别克MPV再次领跑MPV细分市场，就很好地解释了这个道理。 在向新能源转型的过程中，别克MPV并未出现品牌价值稀释，反而实现了用 ...

当前，国内MPV市场正从"空间"、"性能"等单一维度的竞争转向"全场景豪华"、"全感官舒享"、"全方位智能"等全维度的比拼。在这样的背景下，别克品牌 别墅级新能源旗舰MPV——至境世家应运而生。它不是来踢馆的，而是要打破旧时代框架，重塑新时代标尺，并亲手写下豪华MPV市场终章。换言之，至 境世家的推出，或许将宣告MPV市场迎来大结局了！ 据悉，此次上市的至境世家共推出2款车型，售价43.99万元起，还有总价值至高达62,000元的上市首销期限时权益，这一定价和权益不仅打破了百万级传统 豪华MPV的溢价神话，同时也展现出至境世家不怕卷与自主高端MPV展开对攻的底气和自信。尽管国内车市早已刺刀见红，但上汽通用汽车却呈现出"向新 向好"的稳健发展势头，连续4个季度保持盈利，1-11月累计销量实现31.3%的正增长，新能源车终端销量位列合资领先，成为新能源转型最坚决、速度最快 的合资企业。上汽通用汽车发力"电动化、智能化、高价值化"所付出的努力，在至境世家这款具象化落地产品身上得到了充分的验证。 MPV开创者再次开创MPV 在MPV这条赛道上，别克从未缺少过标杆级产品：从GL8陆上公务舱到GL8陆尚、GL8陆尊再到世 ...

Core Insights - The domestic MPV market is undergoing a reshuffle with the rise of new energy brands like Tengshi and Lantu, while SAIC-GM Buick's GL8 family maintains its leading position through hybrid models [2][3] - The new GL8 Lushun was officially launched on August 26, with three configurations priced between 339,900 and 399,900 yuan [2] - The MPV market has seen a retail volume of 598,000 units in the first seven months of this year, reflecting a year-on-year growth of 6% [2] Market Dynamics - The demand for MPVs is shifting due to changes in consumer preferences and the push for electrification, with projections indicating that by 2025, new energy MPVs will account for 50% of sales in China [2][3] - The entry of several domestic brands into the high-end MPV market has altered the competitive landscape, with Lantu Dreamer PHEV and Tengshi D9 DM leading the plug-in hybrid market in July [3] Product Features - The new GL8 Lushun features over 20 luxury configurations, including Nappa leather seats and a 30-inch 6K screen, enhancing its appeal in the luxury MPV segment [4] - The GL8 Lushun is equipped with the "Zhenlong" hybrid Pro system, offering a comprehensive range of 1,450 kilometers and an electric range of 202 kilometers, which is a 46% improvement over the previous model [4] - The charging time for the GL8 Lushun has been reduced by 60%, allowing for a 30%-80% charge in just 15 minutes, further strengthening its competitive edge [4] Strategic Shift - SAIC-GM Buick is transitioning its GL8 models to become the mainstay of the new energy era, moving away from the PHEV suffix [5]

Core Insights - The Buick GL8, a former leader in the MPV segment, is accelerating its transition to new energy vehicles, focusing on plug-in hybrid technology with the launch of the new GL8陆尊 model [1][2] Group 1: Product Launch - The new GL8陆尊 was officially launched on August 26, featuring three configurations: 智享版, 尊享版, and 奢享版, with prices ranging from 339,900 to 399,900 yuan, adopting a "one price" sales model [1] - The entire GL8陆尊 series is positioned as a luxury Avenir version, offering three exterior colors and two interior color options [1] Group 2: Powertrain and Features - The new GL8陆尊 is equipped with the "真龙" plug-in hybrid Pro system, achieving a comprehensive range of 1,450 kilometers and a pure electric range of 202 kilometers [2] - It features the MPV industry's first hybrid 5C supercharging capability, allowing for a 30% to 80% battery charge in approximately 15 minutes [2] - The GL8陆尊 emphasizes luxury with upgraded seating, including massage functions for the driver's seat and first-class "cloud mode" for the second-row seats, which also include heated armrests and leg rests [2] Group 3: Market Positioning - Historically, the GL8 has been a dominant player in the MPV market, but the entry of more competitors in the new energy era necessitates its transition to remain competitive [2] - Currently, approximately 50% of GL8 models sold are in the new energy category, indicating a significant shift in the product lineup [2]

Core Insights - The GL8 family has maintained its position as the sales champion in the MPV market, with over 50% of its sales coming from new energy models in the first seven months of this year [2] - The launch of the new GL8陆尊 on August 26 marks a significant milestone, coinciding with the 45th anniversary of the Shenzhen Special Economic Zone, and highlights the model's evolution over 26 years with over 2 million users [2] - The new GL8陆尊 is positioned as a "first-class cabin for the whole family" in the new energy segment, featuring three configurations priced between 339,900 to 399,900 yuan [3] Product Features - The new GL8陆尊 offers a comprehensive range of luxury features, including the "真龙" hybrid Pro system, which provides a total range of 1450 km and a pure electric range of 202 km [3] - It is the first hybrid MPV in the industry to support 5C ultra-fast charging, allowing for a 30% to 80% charge in just 15 minutes [3] - The GL8 family has seen a remarkable 255% increase in new energy sales this year, significantly outpacing the market average growth rate of 6.7% [3] Future Outlook - The company plans to phase out the PHEV suffix for the GL8陆尊 and GL8陆尚 models, indicating their transition to being the main offerings in the new energy era [3] - Additionally, a new energy MPV based on the "逍遥" architecture is set to be launched, further solidifying the company's commitment to embracing new energy [3]