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三天三场发布会, 上汽通用掀起“拼命三郎”式合资大反攻
Xin Lang Cai Jing· 2025-04-28 05:13
Core Viewpoint - SAIC-GM is actively launching new brands, models, and technologies at the 2025 Shanghai Auto Show, showcasing its commitment to transformation and innovation in the automotive industry [1][5]. Group 1: New Product Launches - On April 21, during the Buick Brand Day, SAIC-GM introduced the "Xiaoyao" super fusion architecture and the high-end electric sub-brand "Zhijing," along with its first model, the Zhijing Shijia [3]. - The "Xiaoyao" architecture will support the launch of six new models within the next 12 months, with three new cars unveiled at the event [3]. - The new technologies include the industry-first 6C LFP ultra-fast charging battery, capable of charging for 10 minutes to achieve a range of 350 kilometers, and advanced safety features [3]. Group 2: Strategic Vision and Market Position - SAIC-GM's General Manager, Lu Xiao, emphasized the company's determination to provide electric, intelligent, and high-value products tailored to Chinese consumers [5]. - The company plans to achieve over 50% sales from new energy products by 2026 and 60% by 2027, while still retaining at least 25% market share for fuel vehicles [9]. Group 3: New Model Highlights - The Buick GL8, launched at the event, has a starting price of 249,900 yuan and features a hybrid system with a range of 1,420 kilometers and a battery lifespan of 640,000 kilometers [7]. - Cadillac introduced the LYRIQ-V, touted as the "fastest Cadillac ever," leading a lineup of four pure electric models aimed at accelerating the brand's transition to electric vehicles [7]. Group 4: Cost Management and Brand Strategy - Lu Xiao stated that all new energy products must be profitable, highlighting the company's efforts in cost reduction and operational efficiency [9]. - The Chevrolet brand was not featured in the recent launches, with plans to integrate its sales channels with Buick to reduce operational costs for dealers [9].