2025年，通用汽车在中国市场销售新能源车型近100万辆，占总销量一半以上。新能源车型销量及渗透率均创下历史新高，彰显了公司持续加 速的电动化进程。 通用汽车在中国市场实现了全年零售销量与市场份额的同比双增长。公司及其在华合资企业交付总量近190万辆，较2024年提升2.3%。作为通 用汽车在华增长的核心动力，新能源车型销量同比提升22.6%。 "这些积极成果得益于我们对产品卓越的不懈追求，以及在生产和库存方面采取的严谨有序举措。"通用汽车高级副总裁兼通用汽车中国公司总 裁罗煦（John Roth）表示，"依托速度优势和成熟能力体系，我们期待在新的一年提供更多深受全球顾客喜爱的产品。" 别克在中国高端 MPV 市场已连续二十多年保持领先，去年品牌MPV车型销量逾12万辆，同比增长23%。随着全新GL8陆上公务舱、GL8陆尚 以及至境世家于2025年相继上市，别克MPV家族已建立起横跨主流到豪华，兼顾燃油车与新能源车的市场布局。 别克昂科威和别克君越在第二季度分别迎来在中国第180万辆和第130万辆整车下线，全年销量分别同比跃升76.4%及增长逾一倍。 2025 年，凯迪拉克继续巩固其在豪华 SUV市场的影响力 ...

当下的中国MPV市场，像极了一场没有硝烟的"诸神之战"：既有驰骋中国车市20多年并屡屡霸榜的"常 青树"别克GL8，携燃油车和新能源车"全家桶"向市场之巅发起猛攻；又有丰田赛那/格瑞维亚等日系产 品固守油车阵营，依靠"奶爸车"情怀和终端让利在MPV赛道奋力角逐；还有魏牌高山、蓝图梦想家等 自主新能源MPV新贵，用"冰箱彩电大沙发"持续刷新流量。而随着各大厂商的年终大考成绩单陆续出 炉，MPV冠军归属逐渐明朗。刚刚过去的2025年，别克MPV家族累计销量122,373辆，月均销量过万， 蝉联MPV市场年度销冠。其中，新能源MPV占比超过50%，同比劲增152%。当大多数品牌把新能源当 成"速效救心丸"时，别克对于新能源MPV市场的战略布局更像是一项关于长期主义的系统性工程，立 得稳，靠得住，行得远。 MPV市场或许不缺热闹，销量榜单上可以一阵阵换人，但用户的选择往往更诚实。如果一个品牌或一 个品类能在不同价位、不同场景都给到用户"最不容易后悔"的答案，那么爆款就不会是偶然，而是必 然。别克MPV再次领跑MPV细分市场，就很好地解释了这个道理。 在向新能源转型的过程中，别克MPV并未出现品牌价值稀释，反而实现了用 ...

早期MPV市场的发展以商用为主，其中商务接待以别克GL8为代表的中高端MPV车型为主，同时国内 自主品牌推出的燃油MPV车型多在10万元以下，工具型低端MPV占据较大市场份额。但2016年后，10 万元以下的低端MPV市场快速萎缩，这也直接造成MPV市场整体大盘的下降。近两年，随着家庭结构 的变化和生活方式的多样化，MPV市场以其宽敞的空间和多功能性开始恢复增长。自主车企通过发展 新能源开始向中高端MPV领域进行尝试，燃油汽车时代别克GL8垄断MPV头部市场的格局被打破。 CCRT报告认为，新能源MPV渗透率正以迅猛之势提升，其中插电混动车型凭借"无续航焦虑"和"低使 用成本"的双重优势，成为当前市场增长的核心引擎；纯电MPV则凭借更彻底的智能化体验和驾乘品 质，在市场不断开拓增量空间。 "MPV市场正经历'体型增大+价格上探+能源切换'三重变革，中大型MPV和30万元以上MPV占比均超一 半反映高端出行需求全面升级。"中汽测评CCRT商用车项目负责人姜山对记者表示，MPV市场正朝 着"高端电动主导、智能体验升级、家庭场景细分"方向发展。 今年1-11月，共有20款MPV车型零售销量过万，其中新能源MPV占据 ...

撰文 | 李 青林（ 襄阳达 安汽 车检测 中心评 测专家） 共探新营销，共创新可能 设计 | 甄 尤美 编辑 | 黄大 路 "评价一款车，动态这块到底如何用一个维度去评价它的好坏？实际我觉得就是完成度。完成度是什么？是你拿到一款车或 一个产品，觉得这个产品用起来是不是OK，有没有明显的问题和短板，这个就属于完成度。" 作为轩辕奖评委，襄阳达安汽车检测中心评测专家李青林在2026第十三届中国汽车产业年度贡献奖——轩辕奖颁奖典礼上介 绍动态体验如何评测时再次强调其评审标准。 此次在湖北襄阳从11月3日开始为期10天的2026轩辕奖评测共分为动静态体验、组合辅助驾驶与泊车、智能座舱体验以及场 景适配四个维度的评测。 李青林及其团队负责动静态体验部分。 由于静态与座舱评测有重叠的维度，所以此次动静态更侧重动态体验。 12月20日在北京浮光礼堂举行的颁奖典礼上，李青林全面展示了动态体验团队的评价维度以及评价方法。 针对40款入围车型，动态体验团队依据不同价格从10万元以下到50万元以上把车型分为9个组，同时又分为三个类别，即轿 车、SUV和越野车。 颁奖典礼演讲中，李青林分享了40款所有入围车型在动态体验上的完成度， ...

Core Insights - The new energy vehicle (NEV) sector has captured nearly half of the Chinese automotive market this year, posing a significant threat to established giants like Germany's BBA and Japan's Toyota [1] - The MPV (Multi-Purpose Vehicle) segment has seen intense competition, with a notable decline in overall market share, while high-end NEV MPVs are rapidly gaining traction [5][7] Market Overview - In 2016, the Chinese MPV market reached a peak with annual sales of 2.55 million units, holding a market share of 10.5%. However, sales have declined for four consecutive years, dropping to 960,000 units and a market share of 4.1% by 2022 [3] - In 2023, MPV sales slightly rebounded to 1.093 million units, but are projected to fall again to 952,000 units in 2024, lower than 2022 levels [3][4] High-End MPV Market - Despite the overall decline in the MPV market, the high-end segment is expanding rapidly, with models like the Denza D9, Lantu Dreamer, and Wey Mountain quickly capturing market share [5][7] - The high-end MPV market is characterized by luxury features and a focus on quality travel experiences, which contrasts with the declining demand for lower-end models [7] Consumer Behavior and Market Dynamics - The perception of MPVs as symbols of wealth and power persists, particularly in the business context, where models like the Toyota Alphard and Buick GL8 serve as status symbols [10][12] - The Chinese MPV market has been influenced by historical factors, including the one-child policy, which has limited the demand for larger family vehicles compared to other markets [18][19] Future Outlook - The MPV segment in China is at a crossroads, requiring manufacturers to innovate and adapt to changing consumer preferences, particularly in the context of family-oriented features and personal space [28][29] - The demand for MPVs in regions like Hong Kong and Southeast Asia remains strong, highlighting the need for a tailored approach to meet diverse market needs [24][27]

Core Viewpoint - The article discusses the tax evasion case of Chen Zhen, a well-known automotive reviewer, highlighting the legal consequences he faced and the impact on his online presence and business operations [1][10]. Group 1: Tax Evasion Case - Chen Zhen was found to have evaded personal income tax totaling 1.1867 million yuan from 2021 to 2023 through various means, including concealing income and false declarations [1]. - The tax authority imposed a penalty of 2.4748 million yuan, which includes the tax owed, late fees, and fines [1]. - Following the tax investigation, Chen Zhen's accounts on multiple social media platforms were banned due to violations of laws and community rules, affecting over 24 million followers [1]. Group 2: Advertising Revenue - Chen Zhen's Douyin account has approximately 10.745 million followers, with advertising rates ranging from 350,000 yuan for 1-20 seconds to 800,000 yuan for over 60 seconds [2]. - In November, he published at least seven videos that were advertisements, potentially generating over 5 million yuan in revenue based on the highest advertising rate [2]. Group 3: Business Operations - Chen Zhen is associated with five companies, four of which are active in advertising, information technology, and commerce, while one has been deregistered [6]. - His main company, Ge Rui Chi Advertising, has a tax debt of 2,965 yuan, indicating potential financial issues within his business operations [6]. Group 4: Personal Brand and Business Model - Chen Zhen's rise to fame began with his nickname "Erhuan Shisanlang," which he earned from a high-speed driving incident, leading to a successful career in automotive media [12][13]. - His business model relies heavily on his personal brand, which has expanded into various sectors, including digital culture and commerce, but is vulnerable to risks associated with his personal reputation [15]. - Recent incidents, including a significant traffic accident and public controversies, have raised concerns about the sustainability of his business model, as personal credibility is crucial for his commercial success [15].

Core Insights - Buick's new high-end electric MPV "Shijia" was officially unveiled at the 2025 Guangzhou Auto Show, aiming to replicate the success of the GL8 in the electric vehicle sector [2] - The "Shijia" is positioned as a "villa-level flagship luxury" vehicle, targeting the high-end market with a focus on health and sustainability [3][4] Product Features - The "Shijia" incorporates the "Five Constants" health cabin concept, which includes constant temperature, humidity, oxygen, cleanliness, and quietness, setting a new standard for cabin health [3] - It features advanced technologies such as the "Zhenlong" plug-in hybrid dual-motor four-wheel drive and "Xiaoyao Intelligent Driving" high-level auxiliary driving [2] - The interior dimensions of the "Shijia" include a cabin length exceeding 3.6 meters and a height over 1.3 meters, providing ample space for passengers [4] Market Positioning - The "Shijia" aims to differentiate itself from the GL8 by focusing on health and wellness, appealing to high-net-worth families who prioritize sustainable and high-quality living [3][4] - The vehicle is set to officially launch on December 5, amidst a crowded market for luxury electric MPVs, indicating a competitive landscape [4]

Core Insights - General Motors (GM) announced significant personnel changes, with current Vice President and President of GM China, Huwang Siwen, transitioning to the newly established role of Senior Vice President of Global Export and Retail Innovation starting December 1 [1] - John Roth, the current global Vice President of Cadillac, will take over Huwang's position, overseeing GM's operations in China [1] Group 1: Personnel Changes - Huwang Siwen has led a business restructuring in GM China, achieving profitability for four consecutive quarters and becoming the only global automaker to gain market share this year [1][3] - John Roth, a veteran with 34 years at GM, has experience in global market operations and has driven Cadillac's electrification and entry into F1 during his tenure [3] Group 2: Financial Performance - GM China reported a net revenue of $6.1 billion in Q3, a year-on-year increase of 35.56%, with equity income reaching $80 million and a net profit margin of 2.3% [4] - After a cumulative loss of $347 million in the first three quarters of last year, GM China turned profitable in Q4 [4] Group 3: Sales Performance - In the first three quarters of 2025, GM's two joint ventures in China sold a total of 1.75 million vehicles, with Q3 sales at 541,000 units [6] - SAIC-GM-Wuling achieved over 1.32 million units sold in the first ten months, a 35.2% year-on-year increase, while SAIC-GM's sales rose by 37.85% to 433,900 units [6] Group 4: Market Challenges - Despite recent recovery, GM China's retail sales are still in an adjustment phase, with projected sales of 1.8 million units in 2024, significantly lower than the peak of 4 million units in 2017 [7] - GM is pushing for a major supply chain adjustment, aiming to reduce reliance on Chinese suppliers, which may indirectly affect its joint ventures in China [9]

Core Viewpoint - The trend of producing larger vehicles, particularly SUVs over 5 meters in length, is gaining momentum in the Chinese automotive market, driven by changing consumer demands and a robust automotive supply chain [5][9][10]. Group 1: Market Trends - A surge in the launch of large SUVs has been observed, with models like NIO's ES8 and Geely's Galaxy M9 entering the market, both exceeding 5 meters in length and offering significant storage capacity [5][6]. - The Passenger Car Market Information Joint Conference predicts a 26.5% year-on-year growth in C-class SUV sales for 2024, with August 2023 showing a 51.6% increase in sales compared to the previous year [5][9]. Group 2: Consumer Demand - The demand for larger vehicles is driven by rising household incomes, changing family structures, and a shift towards multi-functional vehicles that offer more space and comfort [9][10]. - Families with multiple children are increasingly viewing larger SUVs as a necessity for accommodating their needs during outings, with many consumers expressing a desire to upgrade to larger vehicles [7][9]. Group 3: Supply Side Dynamics - The production of larger vehicles is supported by advancements in technology and a well-established automotive supply chain in China, particularly in the electric vehicle sector [10][11]. - Larger SUVs typically command higher profit margins, with many models priced above 300,000 yuan, allowing manufacturers to leverage consumer preferences for larger vehicles [10][11]. Group 4: Challenges and Considerations - The increasing size of vehicles poses challenges for parking and urban infrastructure, with reports of difficulties in parking and the potential for congestion in densely populated areas [12][13]. - Experts suggest that future urban planning should consider the implications of larger vehicles on parking and road usage, advocating for smarter city planning and flexible pricing strategies [14].

Core Insights - The trend of producing "large cars" in the Chinese automotive market is gaining momentum, with models exceeding 5 meters in length receiving positive market feedback [2][3] - This phenomenon is driven by changes in consumer demand due to rising income levels, larger family sizes, and the need for more spacious and comfortable vehicles [2][7] - The automotive industry is responding to this demand with a focus on larger vehicles, particularly in the SUV segment, which is expected to see significant sales growth in the coming years [3][7] Demand Side - Economic development and consumption upgrades are fundamental drivers of the demand for larger vehicles, as consumers increasingly seek more space and quality in their vehicles [7] - Changes in family structure, such as the implementation of the two-child policy, have led to a rise in multi-person households, making larger vehicles a necessity for many families [7] - The shift towards replacement purchases has led consumers to prefer larger, higher-equipped vehicles that enhance their quality of life [7] Supply Side - The production of "large cars" is supported by technological advancements and a robust automotive industry infrastructure in China, particularly in the electric vehicle sector [8] - Domestic brands have gained a competitive edge in electric and intelligent vehicle technologies, allowing them to overcome traditional cost barriers associated with larger vehicles [8] - The profitability of producing larger SUVs is enhanced by their higher price points and the ability to maintain cost control despite increased dimensions [8] Market Dynamics - The market for large SUVs is experiencing a global trend, but the growth in China is particularly pronounced, driven by consumer preferences for larger vehicles [8] - The increasing size of vehicles is creating challenges in urban environments, particularly regarding parking and road space utilization [9][10] - Experts suggest that future urban planning should consider the implications of larger vehicles on parking and road usage, advocating for smarter city planning and flexible pricing strategies [11]