齐鲁晚报·齐鲁壹点 戚淑军 9月23日，全景智慧旗舰SUV问界M9带来全新车色银境紫，满足对个性审美与时尚品味的双重追求。与此同时，问界M9在享六座、大五座基础上，推出尊 四座配置套装，售价55.98万元起。这些精心设计不仅提升了车辆的视觉冲击力与实用舒适性，更将科技与美学深度融合，全方位展现其奢华内涵与科技魅 力。 银境紫新色登场，演绎典雅出行格调 破晓银辉，万境焕紫。此次发布的银境紫采用了撞色设计风格，车顶、A柱以及D柱为银色涂装，与紫色车身主体相互交织。拼色设计不仅丰富了视觉层 次，还融合了银色的科技质感与紫色的典雅尊贵，在不同光影环境下呈现出富有变化的视觉效果，彰显出车辆的高端豪华气质。 从用户最直观的座舱体验来看，HarmonyOS 4智能座舱操作流畅，支持三指滑动实现多屏互联，轻松掌控全场景功能。全新智能激光投影巨幕2.0配合32英 寸升降幕布，可将车内变为私人影院，提升亲子出行乐趣。HUAWEI XHUD临境抬头显示系统融合车道级AR导航与实景信息，以75英寸超大画面清晰投 射，让驾驶者无需低头即可沉浸于科幻般的驾驶体验。 问界M9搭载HUAWEI ADS 4辅助驾驶系统，全新WEWA架构，带来 ...

Core Viewpoint - The 2025 World Intelligent Industry Expo in Chongqing showcased the Wanjie M9, a flagship SUV representing China's advancements in intelligent connected vehicles, highlighting the country's strength in the automotive sector during the smart era [1][11]. Group 1: Product Features - The Wanjie M9 features a HarmonyOS 4 smart cockpit with seamless multi-screen interaction and a 32-inch retractable projection screen, transforming the interior into a private cinema [3]. - It includes an AR-HUD system that integrates lane-level navigation with real-world visuals, enhancing the driving experience with a 75-inch display for clear information [3]. - The vehicle is equipped with HUAWEI ADS 4, featuring 36 perception hardware units, including the industry's highest 192-line laser radar, ensuring comprehensive and all-weather sensing capabilities [5]. Group 2: Performance and Safety - The Wanjie M9 boasts a minimum turning radius of 5.8 meters, making it easier to navigate urban environments, and features an all-aluminum chassis for improved handling and comfort [5]. - It has achieved a G+ rating in three categories during the C-NCAP crash tests, ensuring high safety standards with 80% aluminum content and nine airbags [5]. - The vehicle has sold over 230,000 units in 17 months, maintaining its position as the sales champion in the 500,000-level luxury SUV segment [5]. Group 3: Industry Recognition - The Wanjie M9 received the highest Net Promoter Score (NPS) in the 2025 semi-annual New Energy Vehicle Brand Health Research, indicating high consumer satisfaction [7]. - It won multiple awards, including "Extreme Heat Healthy Car" and "Extreme Heat Quality Car," showcasing its performance in extreme conditions [7]. Group 4: Manufacturing and Service Excellence - The success of the Wanjie M9 is attributed to a robust ecosystem that integrates R&D, production, supply, sales, and service, enhancing production efficiency and product quality [8]. - The "factory within a factory" model for battery production ensures synchronized development and quality control, providing reliable performance for the Wanjie M9 [10]. - The company emphasizes user-centric services, offering comprehensive roadside assistance and 24-hour mobile service to enhance customer experience [10]. Group 5: Strategic Implications - The Wanjie M9 symbolizes China's transition from following to leading in the intelligent connected vehicle sector, representing a significant leap in the luxury SUV market [11]. - With accelerated global market expansion, the Wanjie M9 is positioned to showcase Chinese manufacturing prowess and contribute to the global automotive industry's evolution [11].

Core Insights - The AITO Wenjie M8 electric version has achieved significant pre-sale success, with over 10,000 orders in just 8 hours and more than 15,000 orders within 72 hours, reflecting strong brand recognition and consumer demand [1][2] - The automotive industry is facing unhealthy "involution" competition, primarily driven by price wars, which threaten the quality and brand trust of electric vehicles [2][3] - The Wenjie M8 is positioned as a family-oriented smart flagship SUV, with a price range of 359,800 to 449,800 yuan, and has seen cumulative deliveries surpassing 40,000 units [1][2] Industry Trends - China's new energy vehicle (NEV) market is experiencing rapid growth, with production and sales reaching 6.968 million and 6.937 million units respectively in the first half of 2025, marking year-on-year increases of 41.4% and 40.3% [2] - NEVs accounted for 44.3% of total new car sales, indicating a significant market penetration [2] Product Features - The Wenjie M8 emphasizes safety with a high-strength body structure, comprehensive airbag systems, and advanced active safety technologies such as automatic emergency braking and lane-keeping assistance [2][3] - Comfort features include a spacious interior with a 3,510 mm effective space and a "room rate" of 67.6%, catering to family users [3] - The vehicle is equipped with a state-of-the-art smart cockpit featuring over ten screens and HarmonyOS 4, enhancing user interaction and experience [4] Market Positioning - The Wenjie M8 pure electric version is set to launch with a maximum range of 705 km, powered by a 100 kWh battery from CATL, and features advanced safety measures [5][8] - The Wenjie brand has established a comprehensive product matrix across the 300,000 to 500,000 yuan market segment, with models like the M7, M8, and M9 catering to different consumer needs [9][14] Competitive Strategy - The brand aims to redefine value through technology-driven innovation, moving away from traditional pricing strategies to establish a unique market position [17] - The Wenjie M8's success illustrates a new approach in the NEV sector, focusing on consumer value propositions and technological luxury to differentiate from competitors [4][17]

Core Insights - The AITO brand reported strong sales performance in June, with over 44,000 units delivered, highlighting its competitiveness in the luxury smart SUV market [1] - The AITO M8, positioned as a "family smart flagship SUV," achieved over 21,000 units delivered in June, dominating the 400,000 RMB market segment [1] Group 1: Sales Performance - AITO M8's sales success is attributed to its deep understanding of user needs, with intelligent driving assistance and smart cockpit features being the top two purchase decision factors [3] - The overall delivery of the AITO series in June exceeded 44,000 units, indicating a robust market presence [1] Group 2: Product Features - The AITO M8 is equipped with Huawei's ADS intelligent driving assistance system and 30 high-precision sensors, providing comprehensive perception capabilities for complex driving scenarios [3] - The vehicle features a spacious interior with a length of nearly 5.2 meters and a wheelbase of 3.1 meters, offering multiple seating configurations and high space utilization [5] Group 3: Brand Influence - AITO has established a strong brand presence, ranking first among domestic luxury new energy brands and eighth overall in the 2024 Brand Attraction List [6] - The brand's recognition and trust among consumers are reflected in a brand reference score of 1.6, significantly higher than the industry average of 1.1 [8]