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VDA主席穆希雅:深化中德产业合作正当时
Jing Ji Guan Cha Bao· 2025-05-08 08:36
Core Insights - The 2025 Shanghai International Auto Show serves as a significant platform to observe changes in the global automotive landscape, highlighting the deepening cooperation between China and Germany in the automotive industry [1][18] - The German automotive industry association (VDA) emphasizes the importance of strategic collaboration in emerging fields such as assisted driving, AI cabins, and green manufacturing, where both Chinese and German companies have distinct advantages [3][12] Industry Trends - The auto show attracted nearly 1,000 exhibitors from 26 countries, with over 70% of the displayed vehicles being new energy models, marking a record high [5] - Key themes of the show included electrification, intelligence, and software-defined vehicles, showcasing China's transition from a follower to a competitor in the next-generation automotive sector [5][12] - German automakers are adapting to the competitive landscape in China through enhanced localization strategies, with companies like Volkswagen and BMW unveiling new models and technologies tailored for the Chinese market [7][10][12] Market Dynamics - VDA data indicates that Chinese brands hold less than 1% market share in Germany, while German brands maintain approximately 20% market share in China, reflecting a significant asymmetry in trade [13] - The structural tension in Sino-German automotive relations is characterized by deep interdependence and competition, with both sides seeking to leverage their strengths in technology and market access [12][18] Policy and Cooperation - The VDA advocates for dialogue and rule-based solutions to address structural differences and maintain stable global supply chains, opposing EU tariffs on Chinese electric vehicles [14][15] - A strategic cooperation agreement was signed between Chinese and German automotive associations to build a credible data space for the global automotive industry, focusing on supply chain transparency and carbon footprint tracking [17] - Over two-thirds of German automotive companies plan to increase investments in China, reflecting the country's attractiveness as the largest single automotive market [17][18]
200场发布会背后,是中国车企“背水一战”
阿尔法工场研究院· 2025-04-24 12:19
以下文章来源于汽车公社 ,作者石劼 作者 | 石劼 来源 | 汽车公社 导 语:对中国车企来说,"成长为全球性龙头"的最后窗口,也在渐渐关闭。 "投之亡地然后存,陷之死地然后生。"《孙子兵法·九地篇》如是说。 于是我们知道,"向死而生"的奇迹,往往发生在背水一战的绝境,和狮子搏兔的奋力。 原本应该是春暖花开的柔和季节,但上海的崧泽大道333号国家会展中心,却是一派摩拳擦掌、剑拔弩张的紧张氛围。第二十一届上海国际汽车工业 展览会,被诸多汽车公司、供应商和媒体贯注以十二万分的力量,在生死竞速的时代隐喻之下,随时准备抢跑。 这是今年国内首个、全球备受瞩目的A级车展,主办方为主题选择了"拥抱创新,共赢未来"八个字。只是全球经济萧条、贸易战承压的背景下,创新 并不容易,未来亦有压力。甚至连"内卷"的机会,也要去珍惜。 这场"商战",与孙子兵法的思路不谋而合。 "比尔·盖茨说过,离破产永远只有18个月。任正非也一直居安思危,提到20年前就意识到冬天要来了。"把眼前的机会,当作最后的机会,反而会有 最大的胜算。 汽车公社 . 速度 深度 态度 虽然"500块车马费和200场发布会"能成为嘲讽的绝佳热梗,但我们更应该关注业界 ...