上 市 公 司 传媒 2025 年 08 月 25 日 哔哩哔哩-W (09626) 财务数据及盈利预测 | | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入（百万元） | 22,528 | 26,832 | 29,969 | 32,900 | 35,459 | | 同比增长率（%） | 2.9 | 19 | 12 | 10 | 8 | | 归母净利润（百万元） | -3,425 | -22 | 2,452 | 3,283 | 4,192 | | 同比增长率（%） | 48.8 | 99 | 11,192 | 34 | 28 | | 每股收益（元/股） | -8.29 | -0.05 | 5.83 | 7.80 | 9.96 | | 净资产收益率（%） | -23.78 | -0.16 | 12.16 | 12.14 | 12.06 | | 市盈率 | - | - | 29 | 22 | 17 | | 市净率 | 4.9 | 5.0 | 3.5 | 2.6 | 2.0 | | 注："每股收益 ...

Core Viewpoint - Bilibili has stabilized its operational rhythm after a challenging first quarter, achieving significant revenue growth and profitability in Q2 2025, marking a turnaround from previous losses [5][7]. Financial Performance - In Q2 2025, Bilibili's revenue reached 7.34 billion yuan, a year-on-year increase of 20%, with net profit and adjusted net profit hitting historical highs of 220 million yuan and 560 million yuan respectively [5][9]. - The revenue breakdown for Q2 2025 shows that value-added services, advertising, gaming, and IP derivatives accounted for 39%, 33%, 22%, and 6% of total revenue, respectively [9][11]. User Engagement and Community Dynamics - Monthly Active Users (MAU) increased by 8% year-on-year to 363 million, with a slight decline of 5 million from the previous quarter, indicating improved operational efficiency and user retention [7][23]. - The average age of Bilibili users has risen to 26, with new users averaging 22 years old, reflecting a shift in consumer behavior towards subscription-based services among younger generations [11][20]. Advertising and Revenue Streams - Advertising revenue grew by 20% year-on-year to 2.45 billion yuan, with performance ads seeing nearly 30% growth [11][13]. - The top five advertising sectors in Q2 2025 were gaming, digital appliances, e-commerce, online services, and automotive, with gaming remaining a core component of Bilibili's content ecosystem [13][16]. Gaming Business Performance - Bilibili's gaming revenue surged by 60% year-on-year to 1.61 billion yuan, continuing a trend of high double-digit growth over four consecutive quarters [16][18]. - The success of long-standing games and new updates for titles like "Three Kingdoms: Strategy" contributed significantly to this growth, with expectations for continued performance in upcoming quarters [18][20]. Content Consumption and Community Growth - Daily Active Users (DAU) reached a record high of 109 million, with a year-on-year increase of 7%, while MAU growth indicates a healthy community engagement [23][25]. - Bilibili's content consumption remains strong, particularly in the anime sector, with a 25% increase in viewing time for related content [25][26]. Future Outlook and Strategic Initiatives - Bilibili is focusing on enhancing its advertising infrastructure and leveraging AI technologies to improve content quality and user engagement [14][30]. - The company is also expanding its gaming portfolio, with several new titles awaiting approval, indicating a robust pipeline for future growth [20][22].