【文/观察者网 熊超然】"欧洲每卖出十辆汽车中就有一辆是中国品牌。" 彭博社1月30日报道称，上个月，中国汽车制造商在欧洲销售的乘用车中占据了近十分之一的份额，创 下历史新高。这一快速增长势头，得益于混合动力汽车和纯电动汽车的强劲销售。 根据研究机构Dataforce的数据，去年12月，中国品牌在欧洲汽车市场的份额达到9.5%，首次在季度销 量上超越了包括起亚在内的韩国竞争对手。随着贸易壁垒的降低和中国出口力度的加大，比亚迪及其中 国同行有望进一步扩大在欧洲的市场份额。 电动汽车是欧洲市场增长的主要动力，而中国车企在电动汽车领域的进展最为显著。凭借在电池技术方 面的竞争优势，从西班牙和希腊，到意大利和英国，中国厂商赢得了电动汽车和混合动力汽车消费者的 青睐。 "我们对中国汽车在南欧的快速普及感到震惊，"Dataforce分析师朱利安·利辛格（Julian Litzinger）表 示："我们知道这些国家的消费者在品牌选择上更加灵活，但电动汽车的这种增长速度是之前无法预见 的。" 2025年11月19日，西班牙巴塞罗那，比亚迪举行ATTO 2 DM-i和Comfort Dynamic欧洲发布会。 IC Photo ...

Core Insights - Chery Group achieved remarkable sales figures in November 2025, selling 272,536 vehicles, with electric vehicles (EVs) accounting for 116,800 units, marking a 50.1% year-on-year increase and a historical high [1][2] - The cumulative sales from January to November reached 2,561,500 vehicles, a growth of 11.1% year-on-year, with EV sales hitting 814,685 units, up 69.4% [1][3] - Chery's net profit for the first three quarters grew by 28%, significantly outpacing the 17.94% revenue growth, indicating a sustainable growth model [2] Sales Performance - In November 2025, Chery's total vehicle sales reached 272,536, with EV sales contributing significantly to this figure [2] - Cumulative sales for the year reached 2,561,500 vehicles, with exports totaling 1,199,600 units, reflecting a 14.7% increase [1][4] - Chery's global user base exceeded 18.28 million, with over 5.7 million users located overseas [10] Strategic Focus - Chery's growth is driven by two main strategic pillars: the explosive growth of its EV segment and its global expansion efforts [3][4] - The company has adopted a dual-track strategy, focusing on both new energy and upgraded fuel vehicles, allowing it to cater to diverse market demands [11][13] - Chery's commitment to R&D is evident, with over 10.5 billion yuan invested in 2024, supporting its "Yaoguang 2025" strategy [14] Global Expansion - Chery's exports have become a significant revenue source, with overseas sales contributing nearly half of its total revenue [6][7] - The company has successfully penetrated high-value markets like Europe, with sales in the EU and the UK reaching 171,000 units, a 240% increase year-on-year [5][20] - Chery's global strategy includes local partnerships and production, enhancing brand acceptance and mitigating trade barriers [15][16] Product Diversification - Chery's product lineup includes multiple brands, with the Chery brand selling over 1.54 million units and the Jietu brand achieving over 570,000 units in sales [8] - The company has developed a range of products targeting different market segments, from economy to luxury vehicles [13][21] Long-term Vision - Chery's approach emphasizes building a comprehensive ecosystem centered around user needs, transitioning from a car manufacturer to a mobility service provider [21] - The company maintains a balance between quality control and cost management, ensuring competitive pricing while achieving substantial profit margins [24] - Chery's focus on long-term strategies and systematic capabilities positions it uniquely in the automotive industry, allowing it to navigate market challenges effectively [27]

Core Insights - In September, Chinese domestic brands sold 40,729 vehicles in the UK, marking a year-on-year increase of 235% [3] - For the first three quarters, total sales of Chinese domestic brands in the UK reached 142,684 units, reflecting a 91% increase compared to the previous year [3] Sales Performance - The data indicates that apart from the UK, other countries such as Australia, Peru, Spain, and Thailand also saw increases in Chinese domestic brand sales [3] - In September, the UK new car market delivered a record 72,779 electric vehicles, contributing to a 13.7% growth in new car registrations, totaling 312,891 units [5] Market Positioning - Chinese brands secured three spots in the top 10 best-selling models in the UK for September, with Chery's Jaecoo 7, BYD's Seal U, and MG HS ranking 4th, 6th, and 8th respectively [6] - BYD's passenger car sales in the UK reached 11,271 units in September, showing an impressive year-on-year growth of 880% and a month-on-month increase of 541% [6] Strategic Developments - The export of Chinese automotive brands has entered a strategic new phase, focusing on local assembly and supply chain development [8] - The total overseas sales of Chinese domestic brands reached 2.42 million units from January to September, representing a 12% year-on-year growth [8]

Core Insights - Chinese domestic brands achieved significant sales growth in the UK, with 40,729 vehicles sold in September, representing a year-on-year increase of 235% [1] - For the first three quarters of the year, total sales of Chinese domestic brands in the UK reached 142,684 vehicles, marking a 91% increase compared to the previous year [1] - The data indicates that Chinese brands are also experiencing growth in other markets such as Australia, Peru, Spain, and Thailand [1] Sales Performance - In September, the UK new car market saw a total of 312,891 registrations, a 13.7% increase year-on-year, making it one of the strongest months in the last decade [3] - Electric vehicles accounted for over 50% of new registrations in the UK, with plug-in hybrid electric vehicles (PHEVs) growing by 56.4% to capture a 12.2% market share [3] - Among the top-selling models in September, three Chinese brands made the list: Jaecoo 7, BYD Seal U, and MG HS, ranking 4th, 6th, and 8th respectively [4][5] Brand Highlights - Jaecoo 7 sold 6,489 units, while BYD Seal U sold 5,373 units, and MG HS sold 5,173 units in September [4][5] - BYD's sales in the UK reached 11,271 units in September, reflecting an 880% year-on-year increase and a 541% month-on-month increase [4] - The resilience of the Chinese automotive supply chain has been highlighted since the COVID-19 pandemic, contributing to strong export growth in recent years [5][6] Strategic Developments - Chinese domestic brands are entering a new strategic phase in exports, focusing on local assembly and building localized supply chains [6] - The total overseas sales of Chinese domestic brands reached 336,000 units in September, a 25% year-on-year increase and an 18% month-on-month increase [6] - From January to September, the total overseas sales of Chinese domestic brands amounted to 2.42 million units, representing a 12% year-on-year growth [6]

Core Viewpoint - Chery Automobile is transitioning from a traditional car manufacturer to a global high-tech ecological group, emphasizing the importance of a sustainable internationalization strategy and a global innovation system [2][3][19]. Group 1: Global Innovation System - Chery's global innovation system is built on three core pillars: technological innovation, cultural innovation, and management innovation, which collectively support its transformation [6]. - The technological innovation system includes a global R&D layout and a "technology shelf" strategy, enabling localized development and validation across over 120 countries [6][7]. - Chery's "technology shelf" showcases cutting-edge technologies such as AI intelligent architecture, advanced battery systems, and L4 autonomous driving, all of which have undergone rigorous safety validation [7][14][15]. Group 2: Cultural and Management Innovation - Chery fosters a culture that encourages innovation, tolerates failure, and values practical results, attracting top global talent to support its technological advancements [8]. - The management innovation system prioritizes quality over sales and innovation over profit, aiming to build a world-class brand [8][19]. Group 3: Global Market Performance - In the first nine months of the year, Chery sold 2.0078 million vehicles, a 14.5% increase year-on-year, with 936,400 units exported, leading the Chinese automotive export market [18]. - Chery's sales in the European market saw a significant increase, with a year-on-year growth of over 200% [18]. Group 4: Future Direction - Chery aims to become a local corporate citizen in international markets by adhering to deep localization and value-sharing principles, establishing multiple overseas R&D centers to enhance local market competitiveness [16]. - The company is committed to a global collaborative innovation network, providing "Chinese innovative solutions" to the global automotive industry [18][19].

Core Insights - Chinese automotive companies have significantly increased their presence at the 2025 Munich Auto Show, showcasing a larger and more active participation compared to previous years, effectively becoming the focal point of the event [1][2][5] Group 1: Participation and Exhibits - The 2025 Munich Auto Show featured 748 exhibitors, with 116 from China, accounting for nearly one-third of all overseas exhibitors, marking a 40% increase from 2023 [2] - Major Chinese automotive brands such as BYD, Xpeng, Changan, and others presented new models and technologies, positioning themselves as key players rather than mere participants [2][3] - Notable exhibits included BYD's new vehicles and fast-charging technology, Xpeng's advanced models and robotics, and Changan's new concept car, highlighting the innovation and competitiveness of Chinese brands [2][3] Group 2: Strategic Shifts - Chinese automotive companies are transitioning from simple product exports to localized production and ecosystem development in Europe, with five companies announcing plans to build factories in Europe by 2025, involving over €20 billion in investments [3][5] - Collaborations with major European automakers like Volkswagen and Stellantis are facilitating faster adaptation to local market demands for companies like Xpeng [3][4] Group 3: Supply Chain and Technology - Chinese supply chain companies are emerging as key technology providers, particularly in battery and smart technology sectors, with firms like CATL showcasing advanced battery solutions that meet significant European demand [4][5] - Innovations in smart technology were highlighted by companies such as Horizon Robotics and Heisai Technology, which presented cutting-edge products and established partnerships with global automakers [4][5] Group 4: Future Outlook - The shift towards localized production and ecosystem development is expected to enhance the long-term competitiveness of Chinese automotive companies in the global market, moving from product output to ecosystem output [5][6] - The competitive landscape between Chinese and German automotive companies is evolving, with a focus on strategic collaboration and understanding user needs as key to success in the future [6]

Core Viewpoint - Despite efforts from Europe and the US to impose tariffs on Chinese imported cars due to alleged "unfair subsidies," the rapid development cycle and shortened R&D times are the primary factors enabling Chinese automotive brands to dominate the market [1][3]. Group 1: R&D Speed and Market Dynamics - Chinese brands have an average vehicle age of 1.6 years for electric and hybrid models, compared to 5.4 years for foreign brands, indicating a significant advantage in R&D speed [3]. - From 2020 to 2024, the top five foreign car manufacturers in China saw their annual passenger car sales plummet from 9.4 million to 6.4 million, while the top five Chinese manufacturers doubled their sales from 4.6 million to 9.5 million [4]. - Executives from major global automakers acknowledge the threat posed by Chinese competitors and express a desire to learn from their rapid R&D processes [6]. Group 2: Competitive Strategies - Many foreign automakers are collaborating with fast-growing Chinese manufacturers to adopt their operational methods, as seen with partnerships like Volkswagen and Xpeng, Stellantis and Leap Motor [6]. - Chinese automakers have shifted from merely imitating foreign designs to developing unique, faster product release strategies [6]. - The intense competition has led to a market where 93 out of 169 existing Chinese manufacturers hold less than 0.1% market share, indicating a brutal landscape [6]. Group 3: Unique Chinese Speed - Since Tesla launched the Model Y in 2020, BYD has introduced over 40 new models and 139 updates, showcasing an impressive pace of innovation [7]. - The flat organizational structure in Chinese companies allows for quick decision-making, enhancing flexibility and speed in development [7]. - Chinese engineers often work longer hours, contributing to the rapid pace of development compared to their global counterparts [7]. Group 4: Digital Development and Quality - Chinese automakers increasingly rely on digital R&D, enabling parallel deployment of global teams, which can significantly reduce development time [12]. - Despite shorter review processes, Chinese brands consistently achieve high safety ratings, such as five stars in the Euro NCAP tests, challenging the perception of lower quality [12]. - Standardized platforms and components across models help Chinese manufacturers save time and costs, with companies like Zeekr utilizing extensive databases to optimize parts selection [12]. Group 5: Agile Product Development - Companies like Chery propose multiple digital design options for each new model, allowing for rapid iteration based on market feedback [14]. - If a model fails to resonate with consumers, it can be quickly redesigned and reintroduced within two years, demonstrating agility in product development [14].