Core Viewpoint - Pop Mart is experiencing rapid expansion and significant growth in performance, driven by increased global recognition of its IP and a diverse product range that has gained traction in overseas markets [1][2]. Group 1: Financial Performance - For the first half of 2025, Pop Mart's revenue is expected to grow by no less than 200%, corresponding to at least 136.7 billion RMB, while net profit is projected to increase by no less than 350%, reaching at least 43.4 billion RMB [4]. - The company's global GMV for the first half of 2025 totaled 14.4 billion RMB, a year-on-year increase of 216%, with overseas revenue contributing 4.546 billion RMB, up 236% [2]. - Investment banks like Goldman Sachs and JPMorgan have raised their profit forecasts for Pop Mart, with Goldman Sachs adjusting its 2025 net profit estimate by 15%-22% [3]. Group 2: Market Expansion - Pop Mart's overseas store count has surpassed 150, with overseas revenue growth of 475%-480% year-on-year in Q1 2025, indicating a strong international presence [1]. - The company is set to launch new products and collaborations, including a partnership with Uniqlo for Labubu-themed T-shirts and the introduction of an animated series to enhance IP recognition [8]. Group 3: Valuation and Market Position - Despite strong performance, Pop Mart's high valuation requires time for growth to justify its market price, with current estimates suggesting a 33x PE ratio for 2026, comparable to peers like Sanrio [3][5]. - The company's cash flow investment return (CFROI) for 2024 is projected at 24%, with a profit margin of 42%, significantly higher than the industry average of 20% [5].

Core Insights - The article discusses the phenomenon of the LABUBU blind box craze, highlighting the intense demand and the various motivations behind consumer purchases [3][4][5] - It emphasizes the significant revenue growth of Pop Mart, projecting revenues of 13 billion yuan in 2024 and a 1.6 times increase in Q1 2025 compared to the previous year [3][4] - The article also explores the complexities of consumer behavior, revealing that motivations range from genuine affection for the product to social status and investment potential [4][10] Group 1: Consumer Behavior - Consumers exhibit diverse motivations for purchasing LABUBU, including genuine interest, social comparison, and speculative investment [4][5][10] - The article describes a segment of buyers who are deeply engaged in the blind box culture, employing strategies to identify rare items, while others simply buy for social status [6][7] - The popularity of LABUBU is linked to social media exposure, with notable figures contributing to its viral status [3][4] Group 2: Market Dynamics - Pop Mart has established a dual-channel sales strategy, combining online and offline sales, which enhances consumer engagement and drives demand [7][8] - The article notes that the market for LABUBU has seen fluctuations, with prices for certain items dropping significantly as supply increases and interest wanes [15][16] - The phenomenon of "黄牛" (scalpers) is prevalent, with individuals attempting to resell blind boxes at a markup, although competition and market saturation are challenges [2][7][15] Group 3: Financial Performance - Pop Mart's revenue projections indicate a robust growth trajectory, with a forecast of 13 billion yuan in 2024 and nearly fivefold growth in overseas market revenue [3][4] - The article highlights the speculative nature of the LABUBU market, with some buyers viewing it as an investment opportunity despite the inherent risks [10][12] - The narrative suggests that the hype surrounding LABUBU may not be sustainable, as evidenced by recent price declines and market corrections [15][16]

近期，LABUBU火遍全球，包括贝克汉姆、蕾哈娜等一众明星纷纷在社交媒体上晒出自己购得的 LABUBU产品。线上线下、国内国外，都掀起了"一娃难求"的抢购狂潮。 6月14日，泡泡玛特韩国（POP MART Korea）发布公告称，由于近期线下销售现场存在潜在安全事故 的担忧，本公司将顾客的安全置于首位，并致力于提供更优质的服务，因此决定暂时中止LABUBU毛 绒玩偶及LABUBU毛绒钥匙扣全系列产品的线下销售。公司将尽最大努力以更令人满意的服务恢复销 售。 팝마트코리아 판매 안내 공지 POP MART Korea Sales Announcement Notice 안녕하십니까 팝마트코리아 입니다. 당사 제품을 아껴주시고 사랑해주시는 고객 여러분께 진심으로 감사드립니다. 최근 오프라인 판매 현장에서의 안전사고에 대한 우려가 제기됨에 따라. 고객님의 안전을 최우선으로 고려하고 보다 나은 서비스를 제공해드리고자 라부부 전 시리즈 (인형 및 키링)의 오프라인 판매를 당분간 중단하게 되었음을 안내드립니다. 판매 제개 시에는 더욱 만족스러운 서비스로 찾아볼 수 있도록 ...

爆款IP效应再现 曾被人说"丑"的LABUBU，眼下却是火遍海内外的顶流，国内半个月娱乐圈都在"蹭流量"，蕾娜哈、贝克汉姆等巨星也成"背景板"。 作为泡泡玛特早期合作的潮玩IP之一，LABUBU在2018年就推出首代产品，但其影响力和销量表现较于其他IP并不算突出。直到2024年，泡泡玛特乐园内 的互动表演和泰国明星LISA多次晒图，让LABUBU在国内和国外先后迎来了人气爆发。 lalalisa_m © 22分钟 到了今年年内，LABUBU已是人人争抢的时尚单品。近期发售的LABUBU3.0系列最是紧俏，官方渠道断货严重，二手市场价格令普通人望而却步。还有 初代LABUBU拍出108万元高价、泡泡玛特创始人王宁成为河南首富等话题，接连在大众层面引起广泛讨论。 已选 确认款-忠诚 LOYALTY（拆... ♡ 1 + 品名 日三 总裁导 5 8 8 A 4 4 总总量 单个盲盒 ( ... 整盒6个 ( ... 确认款-爱 L ... 两个盲盒 ( ... ¥999 ¥3419 ¥589 ¥489 确认款-欢 ... 确认款-忠 ... 确认款-平 ... 确认款-希 ... ¥449 ¥429 ¥509 ¥ ...

Core Viewpoint - The recent large-scale share reduction by a major shareholder of Pop Mart has raised concerns, but it is primarily attributed to the natural reduction due to the expiration of a fund rather than issues with the company's fundamentals [1][3][4]. Group 1: Shareholder Actions - A major shareholder has sold approximately 11.91 million shares of Pop Mart, accounting for about 0.9% of the total share capital, involving funds of around HKD 2.2 billion [1]. - The reduction was executed by Fengqiao Capital, which stated that the shares sold were acquired before Pop Mart's IPO, and the fund is now fully divested from the company [3][4]. - Following the announcement, Pop Mart's stock price fell by 5.43% on May 7, closing at HKD 184.5 [3]. Group 2: Company Performance - Since its listing on December 11, 2020, Pop Mart's stock price has increased significantly, with a maximum cumulative increase of over 10 times [6]. - In 2024, Pop Mart reported revenue of CNY 13.04 billion, a year-on-year increase of 106.9%, and an adjusted net profit of CNY 3.4 billion, up 185.9% [6]. - The company has seen a cumulative stock price increase of 349.60% in 2024, with continued upward momentum into the current year [6]. Group 3: Market Expansion - Pop Mart's overseas market has shown explosive growth, with revenue from international markets increasing by 475% to 480% in the first quarter of 2025 [7]. - The company achieved a revenue of CNY 5.07 billion from overseas and Hong Kong-Macau-Taiwan markets in 2024, marking a year-on-year growth of 375.2% [7]. - In the first quarter of 2025, revenue from the Americas surged by 895% to 900%, while Europe and Asia-Pacific regions also experienced significant growth [7].

Core Viewpoint - The recent large-scale share sell-off by major shareholders of Pop Mart has raised concerns, while the company continues to show strong growth in overseas markets and significant revenue increases from its products [2][4][5]. Group 1: Shareholder Activity - Major shareholders have sold approximately 11.91 million shares of Pop Mart, accounting for about 0.9% of the total share capital, involving funds of around HKD 2.2 billion [2]. - Fengqiao Capital has completely liquidated its holdings in Pop Mart through block trades, with the fund's cost basis for shares being around HKD 17-20, while the selling price ranged from HKD 187.99 to HKD 192.95, resulting in over 8 times profit [4]. Group 2: Company Performance - Since its IPO on December 11, 2020, Pop Mart's stock price has increased significantly, with a maximum cumulative increase of over 10 times [4]. - In 2024, Pop Mart achieved revenue of CNY 13.04 billion, a year-on-year increase of 106.9%, with overseas and Hong Kong-Macau business revenue reaching CNY 5.07 billion, a growth of 375.2% [5]. - In Q1 of this year, Pop Mart's overseas business revenue grew by 475%-480%, with the Americas market seeing a staggering growth of 895%-900% [5]. Group 3: Market Trends and Insights - The rise of Pop Mart's products, particularly the LABUBU series, has led to significant consumer demand, with long queues reported at stores in various countries [4]. - The company is seen as transforming from a new toy brand to a cultural phenomenon, appealing to overseas markets through unique cultural exports [5]. - Industry experts note that while the blind box products do not hold intrinsic value, their worth is derived from the associated IP and the rarity of hidden items, indicating potential for further development in IP storytelling and market presence [5].

LABUBU3.0系列近日正式开启线下发售，不仅在国内的泡泡玛特门店大排长龙，在全球也引发抢购风 潮。毛绒玩具爆火背后，是解压玩具、宠物消费、AI陪伴等满足情绪价值的情绪经济成为社会消费的 新风潮。 在此背景下，南都湾财社2025消费大赏，将聚焦情绪经济以及背后的消费新势力。即日起，南都湾财社 将启动"寻找价值消费新势力"专题调研，聚焦潮玩、宠物经济、颜值经济、智能出行、3C家电、银发 经济、食品饮料等领域，组织多场行业专题研讨会并联合业内发起"美好生活好物"评选。 推动消费提质升级 实施提振消费专项行动 党的二十大提出，要坚持稳中求进工作总基调，完整、准确、全面贯彻新发展理念，加快构建新发展格 局，着力推动高质量发展，把恢复和扩大消费摆在优先位置，增强消费能力，改善消费条件，创新消费 场景，充分挖掘超大规模市场优势，畅通经济循环，释放消费潜力，更好满足人民群众对高品质生活的 需要。 今年政府工作报告也提出，要大力提振消费、提高投资效益，全方位扩大国内需求。促进消费和投资更 好结合，加快补上内需特别是消费短板，使内需成为拉动经济增长的主动力和稳定锚。实施提振消费专 项行动。制定提升消费能力、增加优质供给、改善 ...

Group 1: Market Performance - The Hang Seng Consumption Index constituents, including Chow Tai Fook (01929), Techtronic Industries (00669), and Guoquan (02517), have shown positive performance with increases of 4.39%, 1.82%, and 1.57% respectively [1] - The Hang Seng Consumption ETF (513970) has risen by 0.33%, with a cumulative increase of over 10% in the last 17 trading days [1] - The trading volume for the Hang Seng Consumption ETF reached 36.298 million HKD with a turnover rate of 2.06% [1] Group 2: Fund Size and Inflows - The latest size of the Hang Seng Consumption ETF has reached a historical high of 1.744 billion HKD [1] - In the past week, the ETF's shares increased by 25 million, indicating significant growth [1] - Over the last five trading days, there were net inflows on three days, totaling 32.642 million HKD [1] Group 3: Company Performance - Pop Mart's recent financial report shows a strong performance with a revenue of 13.04 billion RMB for 2024, a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion RMB, up 185.9% [2] - In Q1 2025, Pop Mart continued its high growth trend with overall revenue growth of 165% to 170%, and an explosive growth of 475% to 480% in overseas markets [2] Group 4: Consumer Trends - The new consumption trend is characterized by "new quality consumption," focusing on product upgrades based on insights into new consumer demands, enhancing brand value through quality, emotional value, and practical pain points [2] - The Hang Seng Consumption Index (HSCGSI) significantly differs from A-share consumption, excluding liquor and including both traditional and emerging consumption leaders like Pop Mart, Lao Pu Gold, Miniso, and others [2]

2025.04. 29 作者 | 第一财经 揭书宜 近日，随着旗下LABUBU3.0系列的发售，泡泡玛特在全球持续引起抢购热潮。在海外的许多国家和地 区，泡泡玛特线下门店出现了排队长龙，在美国洛杉矶，排队购买LABUBU的队伍被消费者称"找不到 队头也看不到队尾"；在英国伦敦，牛津街门店的队伍排到了"转角再转角"。 近期，泡泡玛特APP还首次登顶美国APP STORE购物榜。 LABUBU为THE MONSTERS系列旗下IP，由中国香港艺术家、泡泡玛特签约艺术家龙家升创作，灵 感来自北欧森林精灵。随着THE MONSTERS在全球迅速走红，赢得了全球粉丝的喜爱，相关收入在 去年实现了726.6%的同比大幅增长。 本文字数：1287，阅读时长大约2分钟 导读 ：今年一季度，泡泡玛特海外业务收益同比增长475%-480%。其中美洲市场收入同比增长达到895%-900%，欧 洲市场增长600%-605%，亚太地区增长345%-350%。 LABUBU"前方高能"系列每个售价为99元人民币，上线即被抢购，国内二手交易平台显示，新品最高 叫价10万元人民币，但不排除只是故意标价吸睛或者有价无市的情况。当然，大部分的二 ...