LV巧克力

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LV最便宜单品店关门:240元的“奢侈品”只卖了一年
新浪财经· 2025-08-11 09:33
Core Viewpoint - The closure of LV's first chocolate store in China highlights the challenges faced by luxury brands in maintaining consumer interest and profitability in a changing market environment [4][17]. Store Closure Details - The LV chocolate store in Shanghai's Taikoo Li, which opened on July 22, 2024, closed after one year of operation, marking the end of its contract [5][15]. - Initially, the store experienced high demand, with consumers needing to book appointments to purchase products, leading to a phenomenon where "scalpers" were involved in reselling chocolates [7][9]. - Customer feedback indicated that while the chocolates were aesthetically pleasing, the taste did not meet expectations, contributing to a decline in interest [4][11]. Sales Performance and Market Trends - The store offered over 20 chocolate products priced between 240 yuan and 3200 yuan, designed by Michelin pastry chef Maxime Frédéric [5][17]. - The luxury goods sector is currently facing a downturn, with LVMH reporting a 4% decline in revenue and a 15% drop in operating profit for the first half of the year [17]. - Experts suggest that the closure may be due to underperformance, market testing completion, and a shift towards integrated experience stores rather than standalone shops [18]. Future Outlook - LV's customer service indicated that there are no immediate plans for new chocolate store openings in China, with future purchases available in Paris, Singapore, and New York [15]. - The luxury industry is evolving, with a shift from product-centric to lifestyle service-oriented strategies, necessitating brands to adapt to changing consumer preferences and enhance operational efficiency through digitalization [18].
8点1氪:中公教育17000元退款需17年退完;鹤岗过去5年房价涨超800元;证监会开出1.6亿元罚单
36氪· 2025-08-11 00:00
Group 1 - The article discusses the refund policy of Zhonggong Education, which states that if a student fails the exam, they are entitled to a refund of 17,000 yuan, but in reality, they can only receive 1,000 yuan per year, meaning it would take 17 years to get the full refund [5][6] - The staff at Zhonggong Education confirmed the refund conditions and attributed them to issues with the company's cash flow [5][6] - The article highlights a case where a student, Liu, spent over 20,000 yuan on a training program and faced difficulties in obtaining her refund [5][6] Group 2 - Kewei Medical announced plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to enhance its global strategy and brand recognition [3] - Shuangdeng Group has passed the listing hearing at the Hong Kong Stock Exchange, with joint sponsors including CICC, Huatai International, and Jianyin International [4] Group 3 - The China Securities Regulatory Commission (CSRC) has imposed a fine of 160 million yuan on *ST Gaohong for serious financial fraud, with the company facing potential delisting due to major violations [7] - Crocs, the manufacturer of "Croc" shoes, reported a projected revenue decline for Q3, leading to a nearly 30% drop in stock price, attributed to cautious consumer spending and rising costs from U.S. tariffs [8][8] Group 4 - The article mentions that the average price of new commercial housing in Hegang has increased from 3,046 yuan per square meter to 3,860 yuan over the past five years, with a significant rise in the number of properties sold to non-local buyers [6] - The report indicates that 512 million people have participated in subsidized vocational skills training in China this year, reflecting a government initiative to enhance the supply of skilled labor [12]
8点1氪|中公教育17000元退款需17年退完;鹤岗过去5年房价涨超800元;证监会开出1.6亿元罚单
3 6 Ke· 2025-08-10 23:57
Group 1: Company Announcements - Kewei Medical plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to enhance its global strategy and brand image [1] - Shuangdeng Group has passed the listing hearing on the Hong Kong Stock Exchange, with joint sponsors including CICC, Huatai International, and Jianyin International [2] Group 2: Financial Issues and Consumer Concerns - Zhonggong Education faces criticism for a refund policy that could take 17 years to process, attributed to financial chain issues [3] - ST Gaohong is under investigation for serious financial fraud, with a proposed fine of 160 million yuan and potential delisting risks [4] - Crocs' stock plummeted nearly 30% after announcing expected revenue declines due to cautious consumer spending and increased tariffs, with an estimated additional cost of $40 million in the second half of the year [5] Group 3: Real Estate Trends - In Hegang, the average price of new commercial housing has risen from 3046 yuan/m² to 3860 yuan/m² over five years, with a significant increase in transactions from 1134 units in 2019 to 5680 units in 2024 [4] Group 4: Market Insights - A survey indicates that only about one-third of large Japanese companies expect economic growth due to uncertainties from U.S. tariffs, a significant drop from 70% earlier in the year [9][10] - The U.S. government’s tax credit for electric vehicles is set to end, leading to a surge in electric vehicle sales, which reached a record 9.1% of total passenger car sales in July [11]
知名品牌突然宣布:今日起闭店!曾火爆全网
Sou Hu Cai Jing· 2025-08-10 06:16
Group 1 - Louis Vuitton (LV) has terminated the operation of its only chocolate store in China, which opened on July 22, 2024, at the Taikoo Li in the Bund [1] - The store was known for its affordable luxury positioning, with products priced at 240 yuan, which gained significant online attention [1] - Consumer feedback indicated that while the store had good service and elegant packaging, the prices were higher than other chocolate brands, and the taste was not particularly outstanding [6] Group 2 - The location of the store was considered inconvenient, being far from traditional commercial areas, leading to limited foot traffic unless there was a gifting need [6] - Industry insiders noted that the food and beverage sector is highly competitive, and luxury brands face challenges in differentiating their food products compared to their fashion items [6] - LVMH, the parent company of LV, reported a revenue of 39.81 billion euros (approximately 333.3 billion yuan) for the first half of 2025, a year-on-year decline of 4%, and a net profit of 5.698 billion euros (approximately 47.708 billion yuan), down 22% year-on-year [6]
上海LV巧克力店本周日关闭,最便宜产品240元
21世纪经济报道· 2025-08-08 10:14
Core Viewpoint - Louis Vuitton's chocolate specialty store in Shanghai will cease operations on August 10, 2023, after completing its operational cycle, not due to lease expiration [1][5]. Group 1: Store Closure Details - The chocolate store opened in July 2024 and was the first and only chocolate specialty store for Louis Vuitton in China [1]. - All chocolates were air-freighted from Paris and handcrafted, featuring Louis Vuitton's signature designs, with prices ranging from 240 RMB to 3200 RMB [1]. - The 240 RMB milk chocolate bar was noted as the "cheapest item" from Louis Vuitton [1]. Group 2: LVMH Financial Performance - LVMH reported a revenue of 39.81 billion euros (approximately 333.33 billion RMB) for the first half of 2025, reflecting a 4% year-on-year decline [5]. - The net profit attributable to the group was 5.698 billion euros (approximately 47.708 billion RMB), down 22% year-on-year [5].
LV中国唯一巧克力店8月10日关闭,网友指其价高味一般
Mei Ri Jing Ji Xin Wen· 2025-08-07 13:06
Core Viewpoint - Louis Vuitton's only chocolate store in China, located in Shanghai, will cease operations due to the normal expiration of its lease, with the last day of operation set for August 10, 2024 [1] Group 1: Store Operations - The chocolate store opened in July 2024 and was the first and only dedicated chocolate store for Louis Vuitton in China [1] - The location was initially used as a pop-up space for selling shoes and clothing before becoming a chocolate store [1] Group 2: Customer Feedback - Many customers have praised the store for its good service, sense of ceremony, and exquisite packaging [1] - However, customers have noted that the prices are significantly higher compared to other chocolate brands, while the taste does not stand out [1] - One consumer mentioned that the store's location is far from traditional shopping areas, making it less appealing for casual purchases unless for gifting purposes [1]
LV在华首家巧克力店开业一年后将闭店,240元 “最便宜奢侈品” 哪里找?
3 6 Ke· 2025-08-05 01:17
Core Viewpoint - Louis Vuitton's chocolate store in Shanghai will close on August 10, 2025, marking the end of its operational cycle, with no immediate plans for relocation or reopening in China [1][3]. Company Summary - The chocolate store, which opened on July 22, 2022, was Louis Vuitton's first chocolate specialty store in China and the third globally, following locations in Paris and Singapore [6]. - The store featured products designed by Michelin pastry chef Maxime Frédéric, with prices ranging from 240 yuan to 3200 yuan, and became popular on social media as "LV's cheapest item" [6][5]. - Despite the closure, Louis Vuitton will continue to operate chocolate stores in Paris, Singapore, and New York [1]. Industry Summary - The chocolate industry is facing challenges due to high cocoa prices, which have led several companies to increase prices, reduce packaging sizes, and enhance supply chain resilience [11][13]. - Cocoa prices have remained high due to supply chain vulnerabilities, climate change, and long-term investment issues in major producing countries like Côte d'Ivoire and Ghana [11]. - Companies like Ferrero and Mars have already implemented price increases in response to rising raw material costs, with adjustments ranging from 6% to double-digit increases [13][14]. - The trend of luxury brands entering the food and beverage sector aims to enhance brand experience and attract a broader consumer base, potentially leading to future purchases of core luxury products [9].