最近，移动应用市场研究机构AppMagic公布了2025年全球手游收入榜。（注：不包含第三方安卓市场及网页商店数据，并且已刨除平台分成） 简单来看，2025年全球手游收入总量同比增长0.5%，共有8款产品全球分成后收入突破10亿美元。TOP30中，中重度游戏占比七成，以策略、RPG为主， 其中4X策略、自走棋、组队战斗RPG等均有涉及；休闲游戏占比三成，三消与二合品类为绝对主流。 其中，《王者荣耀》再次蝉联榜首，《Whiteout Survival》（无尽冬日）年度收入增幅约50%，成为10亿美元梯队的增长冠军。 《Gossip Harbor》《Clash Royale》《三角洲行动》《Toon Blast》《穿越火线-枪战王者》以及榜单上唯一的2025年新作《Kingshot》（奔奔王国）全年收 入表现亮眼，均首次进入年度收入TOP30。 此外，AppMagic还公布了2025年全球手游下载Top30。 根据AppMagic数据估算与追踪，《三角洲行动》在2025年1月、4月与7月分别推出了新春福利活动、S4赛季"黑夜之子"和暑期"夏日特别行动"，收入实现 增长三连跳，单月涨幅均超130%；9月游戏围绕一周 ...

转自：前瞻产业研究院 以下数据及分析来自于前瞻产业研究院移动游戏研究小组发布的《中国移动游戏行业市场前瞻与投资战 略规划分析报告》。 移动游戏行业主要上市公司：腾讯控股(00700.HK);网易(09999.HK);哔哩哔哩(09626.HK);友谊时光 (06820.HK);中手游(00302.HK);游族网络(002174.SZ)，天娱数科(002354.SZ);凯撒文化(002425.SZ);恺英 网络(002517.SZ);三七互娱(002555.SZ);巨人网络(002558.SZ);世纪华通(002602.SZ);完美世界(002624.SZ); 宝通科技(300031.SZ);星辉娱乐(300043.SZ)等 本文核心数据：美国移动游戏生命周期、美国移动游戏市场规模、美国移动游戏市场规模预测 美国移动游戏新品活力较低 从新品活力来看，在流水TOP200移动游戏产品中，美国2024年上线的新游仅有7款，新品活力较低， 2020-2024年美国地区流水TOP200移动游戏中新品数量占比由3.0%波动增长至3.5%。 博彩类是美国主要移动游戏产品类型 美国移动游戏产品整体生命周期已普遍较长 美国移动游 ...

Core Insights - The article provides an analysis of the revenue rankings of mobile game applications in Japan for November 2025, highlighting significant growth rates and trends in the gaming industry [3][5][7]. Revenue Rankings Summary - The top three games by revenue in November 2025 were: 1. Last War: Survival with a revenue growth rate of 2.3% 2. Uma Musume Pretty Derby with a remarkable growth rate of 133.3% 3. Pokémon Trading Card Game Pocket with a decline of 3.6% [5][7]. - Notable performers included: - Honkai: Star Rail with a revenue growth of 121.3% - Pokémon GO with a growth of 55.6% - Fate/Grand Order with a decline of 45.5% [5]. New Game Releases Summary - The article also mentions the revenue rankings of newly released games in November 2025, although specific titles and their performance metrics are not detailed in the provided content [3][7]. Growth Metrics Overview - The article includes various growth metrics such as download growth rates and daily active user (DAU) growth rates for the top games, indicating overall engagement and market performance [5][6]. - For instance, Uma Musume Pretty Derby and Honkai: Star Rail showed strong DAU growth rates of 2.9% and 8.9% respectively, while Pokémon Trading Card Game Pocket had a significant DAU growth of 43.3% [5]. - The data reflects a competitive landscape in the Japanese mobile gaming market, with several titles experiencing substantial fluctuations in revenue and user engagement [6].

Core Insights - Tencent's "Honor of Kings" continues to maintain its position as the top-grossing mobile game globally according to Sensor Tower data [1] - "Whiteout Survival" has climbed to the second position in the global mobile game revenue ranking [1] - The other games in the top five include "Last War: Survival," "Royal Match," and "MONOPOLY GO!" [1]

Core Insights - The Chinese gaming industry has experienced significant growth over the past decade, with annual revenue increasing from 140.7 billion to 325.7 billion yuan, marking a doubling in revenue since 2015 [1] - The focus on overseas expansion and long-term operational strategies is becoming crucial for Chinese gaming companies as they navigate a more competitive global market [2] Industry Trends - The Ministry of Commerce's recent work plan emphasizes the development of overseas gaming businesses, aiming to enhance the entire industry chain from IP creation to overseas operations [2] - Chinese gaming companies have transitioned from initial overseas attempts to now consistently ranking among the top global revenue earners, with Tencent, NetEase, and miHoYo leading the way [3] - The market has shifted from rapid growth in blue ocean markets to a more refined competition in saturated markets, necessitating a focus on extending product lifecycles and maximizing commercial value [2][3] Localization and Market Adaptation - Early challenges in overseas expansion included high localization costs and the complexity of adapting to diverse player preferences in different markets [4] - Successful companies have developed their own methodologies for overseas expansion, leveraging data analysis to understand user behavior and optimize game development and operations [5] Strategic Adjustments - As major markets become saturated, companies must refine their operational strategies to enhance resource efficiency and competitiveness [6][7] - The importance of community engagement and user feedback in shaping game updates and operational strategies has increased, contributing to long-term user retention [7] Technological Empowerment - The integration of emerging technologies, particularly AI, is becoming essential for improving efficiency in game development and marketing [9][10] - AI tools are being utilized to enhance the production of promotional materials and to analyze player data, which helps in tailoring user experiences and optimizing monetization strategies [9][10] Future Outlook - The gaming industry is expected to continue evolving, with a focus on global expansion and the integration of technology driving innovation and operational improvements [11]

Core Insights - The global mobile game revenue rankings for May 2025 have been released, showing significant performance variations among top games [1][2]. Group 1: Top Performers - "Honor of Kings" by Tencent continues to lead the chart with a revenue of $184 million in May, maintaining its position after regaining the top spot in April [1][2]. - "Whiteout Survival" and "Last War: Survival" are in a close competition for the second position, with revenues of $137 million and $133 million respectively, marking their third consecutive month of rank changes [2][3]. - "PUBG Mobile" ranks fifth with a revenue of approximately $119 million, showing a slight month-over-month increase [3]. Group 2: Revenue Fluctuations - "Royal Match" experienced significant revenue fluctuations, earning about $127 million in May after peaking at nearly $145 million in March [2]. - "Candy Crush Saga" and "Monopoly Go" followed closely with revenues of $105 million and $100 million, both showing slight declines [3]. - "Pokémon TCG Pocket" saw its revenue rebound to over $80 million, heavily influenced by new card pack releases [3]. Group 3: Rankings 11-20 - The rankings from 11 to 20 include "Gossip Harbor" at $42.4 million, "Brawl Stars" at $38.9 million, and "Honkai: Star Rail" at $38.5 million, indicating a steady performance for these titles [4][5]. - "Gossip Harbor" has shown consistent growth since its launch in mid-2022, achieving a new high in May [5]. - "Fate/Grand Order" made a notable comeback to the top 20 with a revenue of $32.1 million [5].

Group 1: Game Revenue Rankings - Tencent's "Honor of Kings" regained the top position in global mobile game revenue in April 2025, rising four places from the previous month [1][3] - "Last War: Survival" climbed to second place, benefiting from seasonal events like Easter [3] - "Whiteout Survival," "MONOPOLY GO!," and "Royal Match" ranked third to fifth, showcasing their consistent revenue generation capabilities [3] Group 2: Mobile Game Market Overview - Global mobile game player spending on App Store and Google Play reached approximately $6.48 billion in April 2025, a 4.5% decrease month-over-month [4] - The United States remains the largest mobile game market with revenues around $2 billion, accounting for 31.5% of total spending [4] - China (iOS) and Japan ranked second and third with 18.8% and 13.2% market shares, respectively [4] Group 3: Game Downloads Rankings - "Block Blast!" topped the global mobile game download chart in April 2025, followed by "ROBLOX," "Free Fire," "Subway Surfers," and "Ludo King" [5][8] - Global mobile game downloads reached 3.93 billion in April, reflecting an 8.4% decrease from the previous month [8] - India led in downloads with 739 million, representing 18.8% of the total, while the U.S. and Indonesia followed closely [8] Group 4: Notable Game Performances - "Honkai: Star Rail" saw a significant rise of 24 places in the rankings, driven by new character releases and popular events [4] - "Delta Force" achieved the highest download growth in April, ranking sixth overall, thanks to strong performances in the U.S. and Brazil [9] - New titles like "Cookingdom" and "Once Human" also performed well, indicating the importance of established gameplay and cross-platform adaptations in driving downloads [9]