以下文章来源于36氪出海 ，作者36氪出海 36氪出海（letschuhai.com）是关注出海的行业媒体，为企业跨境提供海外咨询及专业服务，同时运营着超万人的出海生态社群。 36氪出海 . TikTok东南亚月活用户突破4.6亿 来源｜ 36氪出海（ID：wow36krchuhai） 封面来源 ｜ Unsplash TikTok东南亚月活用户突破4.6亿 10月30日消息，TikTok在越南首次举办的东南亚应用峰会上公布，平台在东南亚地区的月活跃用户已突破4.6亿，其中印尼用户达 1.6亿，越南为7000万，泰国为5000万，用户增速位居区域首位。 此次峰会吸引了300位行业领袖参与TikTok还与越南政府签署合 作协议，共同推动本地数字生态建设。 数据显示，东南亚地区有三分之二的用户通过TikTok发现新应用，其中45%的用户会进一 步深入了解相关内容。（出海网） 淘宝出海双11全球上新210万新品 10月29日消息，今年双11，淘宝首次以5种语言在全球20个国家和地区同步开启大促。作为淘系商家出海第一站，淘宝出海在全 球同步上新210万款新品，其中有数百款为全球独家或淘宝首发新品。波司登、Bose、雷鸟 ...

Group 1: OPPO Find X9 Series Launch - OPPO officially launched the Find X9 series, marking its 30th anniversary, positioning it as a "travel photography tool" with a powerful Hasselblad ultra-clear imaging system [1][3] - The Find X9 series features a unique "velvet sand process" design, full-level waterproofing, and is certified for drop resistance [3] - The series includes Hasselblad ultra-clear quad cameras, supports 8K ultra-clear photos, and the Find X9 Pro is equipped with the first Hasselblad-certified 200MP telephoto lens [3] Group 2: Pricing and Specifications - The local price for Find X9 is set at €999 (approximately ¥8200), while Find X9 Pro is priced at €1299 (approximately ¥10700) [4] - The devices are powered by the Dimensity 9500 chip, feature a 7500 mAh battery, and support 80W super flash charging and 50W wireless flash charging [3] Group 3: Fast Charging Standard - A new universal fast-charging standard, L.1004, was co-authored by Chinese companies including vivo and OPPO, and has been officially released by the International Telecommunication Union [5][7] - This standard aims to provide cross-brand and cross-device fast charging compatibility, reducing electronic waste and promoting sustainability [7] Group 4: DJI Pocket 4 Production - DJI's next-generation Pocket 4 gimbal camera has entered mass production, with a weight reduction of 35% compared to its predecessor [8][10] - The Pocket 4 will support 8K video recording, marking a significant performance upgrade for the series [10] Group 5: Leadership Change at China Mobile - Chen Zhongyue, former chairman of China Unicom, has been appointed as the chairman of China Mobile, succeeding Yang Jie [11][13] - Chen has a notable background in the telecommunications industry, having held key positions across all three major mobile operators in China [13] Group 6: Consumer Electronics Recycling - Over 1.26 billion units of old products have been exchanged for new ones under China's recycling policy, with significant growth in retail sales of home appliances and communication equipment [14] Group 7: SSD Supply Shortage - The global demand for large-capacity solid-state drives (SSDs) has surged due to the AI boom, leading to severe supply shortages [15][17] - Major NAND flash manufacturers are operating at full capacity, with delivery times for some SSD models delayed by over a year [17]

Core Viewpoint - Despite challenges in the global smartphone market, OnePlus has reported significant growth, particularly among younger consumers, driven by a focus on performance and gaming experience [1][3]. Group 1: Company Performance - OnePlus has achieved a 36.7% year-on-year increase in smartphone sales since early 2025, leading the industry in growth [1]. - The company’s target demographic, particularly gamers under 24, has doubled in size compared to the previous year [1]. - OnePlus's smartphone shipments increased by over 30% in the first half of the year, attributed to an expanded product line [2]. Group 2: Market Strategy - OnePlus emphasizes the importance of performance and gaming experience in its product strategy, aiming to enhance user experience across various models [2][5]. - The company plans to increase the user base for its 165Hz refresh rate phones to 7-8 million, aiming to reduce costs through economies of scale [2]. - OnePlus intends to maintain a balance between price and performance by offering competitive pricing across different product tiers [2]. Group 3: Future Outlook - OnePlus anticipates a 50% year-on-year increase in overall sales by the end of 2025 [3]. - The company remains confident that product competitiveness will drive sales, regardless of external factors like government policies or component price fluctuations [3]. - The shift from Hasselblad to OPPO's self-developed imaging technology in the OnePlus 15 is a strategic move to focus on core product strengths [3][5]. Group 4: Competitive Positioning - OnePlus denies any concerns about being overshadowed by OPPO, asserting that its focus remains on delivering the best products for its target audience [4][5]. - The company positions itself as a strong competitor in the gaming and performance segment, even as it acknowledges the strengths of other brands like OPPO in different areas [5].

Core Viewpoint - OPPO has responded to the "green line" issue affecting its smartphones by offering free screen replacements for devices purchased within four years and discounted replacement options for devices older than four years, aiming to address consumer concerns and uphold brand responsibility [1][3]. Group 1: Issue Overview - The "green line" issue, characterized by vertical green or purple lines appearing on screens without external impact, has been reported by numerous OPPO and OnePlus users since the second half of this year [3]. - Affected models include OPPO Find X2, X3, X5 series, OPPO Reno 5, 6, 9 series, and OnePlus 8, 9, 10, 11, and Ace series, primarily released between 2019 and 2023 [3]. - Complaints have surged, particularly from users whose devices showed issues just after the warranty period, leading to dissatisfaction with OPPO's after-sales policy [3]. Group 2: Company Response - In response to growing public pressure, OPPO announced on October 24 that it would provide free screen replacements for devices purchased within four years and discounted options for those older than four years [3]. - This policy is seen as a direct response to consumer demands, aiming to bridge the gap between standard warranty periods and the exposure of potential product defects [3]. Group 3: Market Context - The "green line" incident occurs amid intense competition in the smartphone market, with major brands like Apple, Xiaomi, vivo, and Honor launching new products since September [4]. - OPPO recently launched its flagship OPPO Find X9 series, which features the first domestic eSIM functionality, making the timing of the quality issue particularly critical [4]. - According to QuestMobile, OPPO has a high brand loyalty rate, with 45% of users opting for brand upgrades, making the resolution of the "green line" crisis vital for maintaining its market position [4]. - Market research from Omdia and IDC indicates that the sales gap among the top five smartphone manufacturers in China is within 6 million units, highlighting the competitive landscape [4].

Group 1 - OPPO has responded to the recent "green line" issue affecting its smartphones, offering free screen replacements for devices within four years of purchase and discounted replacement options for devices older than four years [1] - The affected models include OPPO Find X2, X3, X5 series, OPPO Reno 5, 6, 9 series, and OnePlus 8, 9, 10, 11, and Ace series, primarily released between 2019 and 2023, with many complaints linked to screens supplied by Samsung [1][2] - There have been 539 complaints related to the "green line" issue on the Black Cat Complaints platform, indicating significant consumer dissatisfaction with OPPO's after-sales service [1] Group 2 - The occurrence of green lines on smartphone screens is a common issue, often attributed to software or hardware problems, including drops, aging of the LCD layer, water damage, or motherboard display chip failures [2] - The recent surge in complaints is notable, as similar issues have been reported in the past but are less frequent in the industry [2] - The launch of new models from various brands, including OPPO's Find X9, coincides with a critical period for device sales, making quality issues particularly challenging for brands [2][3] Group 3 - OPPO's recent product launch includes the OPPO Find X9, which will feature an eSIM version, marking it as the first domestic eSIM smartphone [3] - OPPO ranks second in brand loyalty with 45% of its users opting for brand upgrades, leading the Android segment [3] - According to Omdia and IDC, OPPO sold 31.9 million units in the first three quarters of 2025, placing it fourth in the Chinese smartphone market, with a narrow gap between the top five brands [3]

Core Insights - Redmi officially launched its flagship K90 series on October 23, featuring the fifth-generation Snapdragon 8 processor and AI dedicated chip D2, with prices starting at 2599 yuan, reflecting a price increase of 100 to 500 yuan compared to the previous generation [1] - The price gap between different storage versions has widened, with the 12GB+512GB version priced 600 yuan higher than the 12GB+256GB version, compared to a 400 yuan difference in the previous generation [1] - Xiaomi's president, Lu Weibing, attributed the price increases to upstream cost pressures, particularly rising storage costs, which are expected to continue escalating [1][3] Pricing Strategy - The K90 standard version's price was adjusted down by 300 yuan to 2899 yuan during the first month of sales to address customer dissatisfaction regarding the price differences between storage versions [1] - Other smartphone brands have also raised prices for their flagship and mid-range products, with increases ranging from 100 to 500 yuan across various models [5] Market Dynamics - The price of DRAM chips has surged by 171.8% year-on-year in Q3 2023, driven by increased demand from AI infrastructure investments and supply constraints [3][4] - Major manufacturers like Samsung have notified clients of expected price increases for DRAM and NAND flash memory in Q4 2023, with anticipated hikes of 15% to 30% for DRAM and 5% to 10% for NAND [3] Industry Trends - The global storage chip industry is entering a "super cycle," characterized by tight supply and increased procurement by device manufacturers, leading to significant price hikes for memory products [4][10] - The transition of major manufacturers towards high-end memory products, such as HBM and DDR5, is reshaping the market landscape, with a notable reduction in DDR4 production capacity expected by 2026 [4] Cost Pressures - The rising costs of key components, including processors and screens, are impacting the pricing strategies of smartphone manufacturers, with flagship processors experiencing price increases of 16% to 24% [8] - The overall cost pressures are expected to affect the sales lifecycle of new products, limiting the potential for price reductions during promotional periods [7][10]

Core Insights - Redmi officially launched its flagship K90 series on October 23, featuring the fifth-generation Snapdragon 8 processor and AI independent graphics chip D2, with prices starting at 2599 yuan, an increase of 100 to 500 yuan compared to the previous generation [1][3] - The price gap between different storage versions has widened, with the 12GB+512GB version priced 600 yuan higher than the 12GB+256GB version, compared to a 400 yuan difference in the previous generation [1] - Xiaomi's president, Lu Weibing, attributed the price increase to upstream cost pressures, particularly rising storage costs, which are expected to continue escalating [1][5] Pricing Strategy - The K90 standard version's price was adjusted down by 300 yuan to 2899 yuan within the first month of sales to address consumer dissatisfaction over pricing [1] - Other smartphone brands have also raised prices due to similar cost pressures, with vivo X300 series increasing by 100 to 300 yuan, OPPO Find X9 series by 200 to 300 yuan, and iQOO 15 series starting at 4199 yuan, a 5% increase [6][10] Market Dynamics - The price of DRAM chips has surged, with a reported year-on-year increase of 171.8% in Q3, driven by demand from AI infrastructure investments and supply constraints [3][5] - Major manufacturers like Samsung and SK Hynix are shifting focus to high-end chips, reducing production of DDR4 memory, which is expected to lead to a significant supply shortage [4][5] Industry Trends - The smartphone industry is entering a "super cycle" due to tight supply of ordinary storage chips, with manufacturers stockpiling components, leading to a projected price increase of over 200% for DDR4 memory by 2025 [5][12] - The rising costs of flagship processors and custom screens, along with increased R&D investments, are contributing to overall product cost increases [8][10] Future Outlook - The storage chip price increases are expected to continue, with predictions of a 20-30% rise in memory prices for new flagship models next year [12] - The industry is moving towards a "high investment, high pricing, high experience" phase, where companies must enhance product quality to cope with rising costs [12]

Core Insights - The iPhone Air, launched on October 22, has experienced a lukewarm market response, contrasting sharply with the initial excitement surrounding the iPhone 17 series [1][2] - The device's delayed release and concerns over its eSIM functionality and battery life have contributed to its lackluster sales performance [2][3] Sales Performance - On its first day of sale, the iPhone Air faced price drops below the official retail price, indicating weak demand [2] - Retailers reported that the iPhone Air was "almost ignored" by customers, with most interest directed towards the iPhone 17 Pro models [2] - As of the report, only about thirty units of the iPhone Air had been sold in a specific store, highlighting its poor sales trajectory [2] eSIM Technology - The iPhone Air is the first iPhone in China to utilize eSIM technology, which allows for a thinner design by integrating the SIM card into the device [4][5] - Concerns regarding the convenience of switching between eSIM and physical SIM cards have been raised by potential buyers [3][7] - The eSIM technology is expected to enhance security by reducing the risk of SIM card theft and fraud [7] Market Trends - Despite the initial struggles of the iPhone Air, the global eSIM market is projected to grow significantly, with an estimated 10 billion eSIM connections by 2025 and 69 billion by 2030 [8][9] - Domestic brands are also preparing to launch eSIM-enabled devices, with OPPO and other manufacturers planning to release their own models soon [9] - The introduction of eSIM technology is anticipated to drive a shift in the telecommunications and consumer electronics industries, fostering a "cardless era" [10]

Core Viewpoint - The article discusses the evolving trend of travel photography among young people, emphasizing their desire for unique and high-quality images that capture personal experiences during their travels [4][8]. Group 1: Travel Trends - Young people are increasingly seeking "escape-style travel," where short trips are prioritized over long vacations, reflecting a shift in travel behavior [4]. - The rise of social media has led to a new culture of "aesthetic accumulation," where users share fashion, art, and photography to enhance their visual storytelling skills [5]. - The concept of "stylized photography" has become a competitive aspect of travel, with young travelers focusing on achieving a cinematic feel in their photos [6]. Group 2: Photography Challenges - Many young travelers face difficulties in capturing the beauty of their surroundings due to a lack of photography knowledge, leading to high "waste rates" of unusable photos [10]. - Common issues include poor lighting conditions and the inability to replicate the stunning visuals seen in person, resulting in frustration and a desire for better equipment [11][14]. - The emergence of live photos has added complexity, as capturing the right moment often results in blurry images, further complicating the photography process [12][14]. Group 3: Equipment Preferences - Young travelers are increasingly turning to smartphones for photography, seeking devices that can deliver high-quality images without the bulk of professional cameras [16][17]. - The OPPO Find X9 series has been highlighted as a solution, featuring advanced imaging technology that addresses common pain points in travel photography, such as clarity and color accuracy [20][22]. - The series offers significant improvements in image quality, including 8K photo capabilities and enhanced low-light performance, making it an attractive option for young travelers [20][24]. Group 4: Market Insights - The demand for travel photography services is growing, with a notable percentage of female travelers opting for tour packages that include photography services [7]. - The trend indicates a broader market opportunity for companies that can provide innovative solutions for mobile photography, catering to the needs of young consumers who prioritize quality and convenience [25].

Core Viewpoint - OPPO's Find X9 series marks a significant advancement in mobile imaging technology, positioning smartphones as viable alternatives to traditional cameras, particularly with the Find X9 Pro being touted as the best camera under 10,000 yuan [1][5][13]. Group 1: Product Features and Innovations - The Find X9 Pro features a 200-megapixel telephoto lens, setting a new standard in the sub-10,000 yuan imaging market, achieving detail resolution comparable to medium format cameras [7][19]. - OPPO has integrated advanced imaging algorithms and hardware solutions, such as the "instant triple exposure" technology, which enhances image quality in dynamic scenes and low-light conditions [19]. - The collaboration with Hasselblad has led to the development of natural color algorithms, ensuring accurate color reproduction without excessive digital manipulation [11][19]. Group 2: Market Position and Trends - Over the past decade, Chinese brands have transitioned from following Apple to leading in key areas such as imaging, communication, and fast charging, with OPPO being a representative of this shift [4][17]. - Research indicates that nearly 95% of high-end smartphone users have high expectations for imaging capabilities, making it a core feature in their purchasing decisions [5][9]. - The Chinese imaging market is projected to capture 17.4% of the global smart imaging device market share by 2024, with a significant push towards domestic production in consumer-grade panoramic cameras [21][22]. Group 3: Industry Impact and Future Outlook - OPPO's advancements in mobile imaging reflect a broader trend of innovation within the Chinese tech industry, which has evolved from a follower to a global leader in mobile imaging technology [21][22]. - The complete ecosystem for smart imaging in China includes upstream components like CMOS modules and DSP chips, as well as downstream applications, indicating a robust and integrated industry [21][22]. - The future of imaging technology is expected to be driven by Chinese companies like OPPO, which are building comprehensive ecosystems that encompass hardware development, software innovation, content creation, and platform operation [22].