Additionally, Comcast Advertising announced a new partnership with Amazon Ads, giving its local and small- to-medium sized customers access to Prime Video for the first time. These advertisers can now access Amazon Ads premium streaming audiences, which has an average U.S. monthly ad-supported reach of 200MM, unlocking new opportunities to reach relevant audiences at scale. Comcast Advertising is partnering with Amazon DSP to execute these media buys. "TV has always been a performance driver but achieving a ...

EL SEGUNDO, Calif., March 25, 2026 (GLOBE NEWSWIRE) -- Shirofune, Japan’s leading digital advertising automation platform, today announced its integration with Amazon DSP, a programmatic advertising solution that enables advertisers to buy advertising inventory across multiple channels, including Amazon’s own properties like Prime Video and Fire TV, as well as third-party websites. With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon ...

Amazon.com, Inc is sharpening its entertainment strategy by pairing theatrical success with higher monetization on its streaming platform. Box Office Win Signals Film Strategy Shift Amazon has scored its first major theatrical hit a decade after entering the movie business, signaling progress in its evolving film strategy. "Project Hail Mary," starring Ryan Gosling, debuted with about $80.5 million in the U.S. and Canada and another $60.4 million internationally, marking Amazon's biggest opening and the ...

This move comes amid a mixed market day, with the Nasdaq slipping 0.21%, adding pressure to Roku’s stock performance. • Roku stock is facing resistance. Why is ROKU stock retreating?Adds $2.99 Howdy to Prime VideoThe Howdy service will be available for $2.99 per month, featuring a library of popular films and shows, including titles such as “A Haunting in Venice” and “Sleepless in Seattle.” This marks the first time Howdy will be accessible outside of Roku’s platform, aiming to attract a broader audience.In ...

Roku announced on Tuesday that Howdy, its $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside the Roku ecosystem.Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” an ...

Amazon (AMZN) is reportedly getting back into the smartphone business, and this time the device will be powered by AI. More than a decade after the Fire Phone flopped, the e-commerce and cloud giant is developing a new device. The news is raising a key question for investors: Does this change the AMZN stock story? Here's what we know and what it could mean for your portfolio. More News from Barchart www.barchart.com Amazon's New Alexa-Powered Smartphone According to Reuters, which cited anonymous sou ...

Project Hail Mary, from Amazon.com Inc.’s Metro-Goldwyn-Mayer studio, was the No. 1 film at the US and Canadian box office this weekend with $80.5 million worth of tickets, scoring the highest grossing debut of any movie this year.The film’s performance in its opening weekend surpassed Creed III as the best for an Amazon title since the company acquired MGM for $8.5 billion in 2022. Industry tracker Boxoffice Pro had forecast sales of at least $70 million. More than a fifth of Project Hail Mary‘s box office ...

Core Insights - The Wheel of Time franchise is transitioning from Amazon's Prime Video after a three-season run, with new content being developed by iwot Studios and producer Thomas Vu [3][4][10] - The new strategy includes animated series, feature films, and video games, aiming to leverage the unique storytelling potential of the source material [4][12] - The franchise has shown resilience despite challenges, including the original author's death and a pandemic-related production delay [10][12] Company Developments - iwot Studios has partnered with Thomas Vu, known for his success with League of Legends and Netflix's Arcane, to create a diverse portfolio of Wheel of Time content [5][11] - The new content will not continue the Amazon series but will explore animation and live-action formats separately, indicating a transmedia approach [12] Market Context - Amazon has officially moved on from The Wheel of Time project, which may open opportunities for new partnerships and distribution channels for the upcoming content [9][10] - The franchise's ability to attract serious creative talent and maintain sales of the original books suggests ongoing interest and potential for future success [10][11]

When Amazon introduced its first mobile phone, the Fire Phone, in 2014, it was so poorly received that the company stopped selling the device only a year later. According to Reuters, that's not stopping the retail giant from trying again.Amazon is reportedly developing a mobile device that would sync with its existing ecosystem of software and hardware, including Alexa-based smart hubs and its Prime Video TV service.The project is being referred to internally as "Transformer" and could still be in the early ...

Core Insights - Amazon is re-entering the smartphone market with a new device codenamed "Transformer," over 11 years after the failure of the Fire Phone [1] Group 1: Device Development - The smartphone is being developed by Amazon's Devices and Services division, featuring personalized capabilities to enhance the use of Amazon's apps like Shopping, Prime Video, and Prime Music [2] - The device will support Alexa, Amazon's smart home assistant, which has been significantly enhanced with AI features to integrate with various Amazon products [3] - Development is led by a new unit called ZeroOne, headed by J Allard, a former Microsoft executive known for his role in creating the Xbox [4] Group 2: AI Investment and Features - Amazon has committed $50 billion to OpenAI and plans to invest $200 billion in AI, chips, and robotics by 2026, indicating a strong focus on AI integration in its products [4] - The revamped Alexa assistant, launched as Alexa+ in February, incorporates generative AI features, allowing it to perform tasks similar to other AI chatbots, such as trip planning and recipe management [5]