2025 年是 XR 行业过去十年中最具里程碑式的一年。 文/VR陀螺 冉启行 2025 年，是 XR 行业过去十年中最具里程碑式的一年。 如果说 2024 年是行业在"空间计算"与"AI 眼镜"两大变量前的蓄力与试探，那么 2025 年，无疑是两大变量发生剧烈化学反应后的"质变之年"。 这一年，我们目睹了 AI Agent 赋予了眼镜真正的灵魂，从初创公司到手机厂商、互联网大厂纷纷入场，也见证了 MR 空间技术在巨头博弈中走出实验 室，也亲历了 LBE 大空间从一种新奇体验演变为散布在各个城市的文化肌理。 喧嚣之后，泡沫散尽，留下的皆是坚硬的岩石。站在 2025 年的尾声，我们试图通过梳理这十大标志性事件，在碎片化的信息洪流中，拼凑出过去 365 天 里 XR 产业最真实的进化逻辑。 （本文为 VR陀螺「2025 年复盘系列」十大行业事件篇，主要聚焦 2025 年全球关注度最 Top 的技术、产品与行业大事。） 01 Rokid CEO用AI眼镜提词 "品牌"与"融资"完成双赢 2025 年 2 月，杭州市余杭区经济高质量发展大会上，一款能将演讲词呈现在镜片上的 AI 眼镜Rokid 乐奇眼镜成为热搜的"主 ...

Core Insights - AI glasses are transitioning from niche products to mainstream consumer items, with multiple domestic manufacturers launching new models this year and Google entering the market recently [1][11] - There is a significant supply chain bottleneck affecting popular models, with long wait times for new orders, indicating high demand [1][3][4] - The market for AI glasses is still in the early stages of consumer education, leading to high foot traffic in stores but low conversion rates for purchases [1][5][8] Company Summaries - Quark AI glasses launched two series, S1 and G1, with prices starting at 3,799 yuan and 1,899 yuan respectively, but are facing supply shortages with delivery times extending to 45 days [2][3] - Rokid has also experienced production challenges, with a goal to sell over 1 million units next year, supported by a recent increase in active users [3][4] - Both Quark and Rokid are working to enhance production capacity, with Quark adding a new assembly line and Rokid collaborating with Lens Technology to overcome production bottlenecks [4][12] Market Dynamics - The primary buyers of AI glasses are enterprise users, with applications in professional settings such as presentations and translation, while general consumers show interest mainly out of curiosity [6][8] - Despite similar functionalities, Quark and Rokid glasses have different pricing strategies and customization options for prescription lenses, affecting consumer choices [9][10] - Google’s entry into the AI glasses market, along with partnerships with major tech companies, highlights the growing potential of the industry and the diverse approaches being taken by different brands [11][13] Technical Challenges - The AI glasses industry faces significant technical hurdles, particularly in balancing battery life and performance, as well as the need for more compelling applications to drive consumer adoption [14]

Core Insights - The AI glasses market is transitioning from niche products to mainstream consumer adoption, with multiple domestic manufacturers launching new models this year and Google entering the market recently [1][12]. Production Capacity Challenges - Quark AI glasses and Rokid are facing production bottlenecks, with Quark's new orders requiring a wait of at least 15 days, and Rokid's supply chain operating in three shifts to meet demand [1][3]. - Quark has added a new production line to increase capacity, aiming to fully release production by January to capitalize on the upcoming consumer demand during the Spring Festival [4][12]. - Rokid's active user base has surpassed 100,000, with a sales target of over 1 million units for next year, supported by improvements in production capacity for optical waveguide lenses [3][4]. Market Dynamics and Consumer Behavior - The current market for AI glasses is characterized by high product homogeneity, with various brands offering similar functionalities, yet the overall market is still in the early stages of consumer education [1][5]. - Sales are primarily driven by enterprise users, with individual consumers showing limited purchasing intent despite high foot traffic in physical stores [6][8]. - The conversion rate from trial to purchase remains low, with sales personnel noting that many customers are curious but not ready to buy [8]. Competitive Landscape - Google has announced two new AI glasses products, indicating a significant entry into the market, which could enhance the industry's growth potential [12]. - Different brands are exploring various technological paths, with some focusing on AR optical displays while others emphasize voice and audio interaction, reflecting a diverse approach to wearable AI technology [12][13]. Technical Challenges - The AI glasses industry faces several technical hurdles, including balancing battery life and performance, as well as the need for more diverse applications and ecosystems [13]. - Current products struggle with short battery life and heavy designs due to the high computational demands of AR displays, while audio devices are still defining their unique value propositions [13].

Core Insights - The AI glasses market is rapidly evolving, with major tech companies like Google and Apple entering the fray, indicating a competitive landscape ahead by the end of 2025 [2][3] - Quark AI glasses have seen a significant demand surge, with second-hand prices reaching up to 5000 yuan and a backlog of orders extending to 45 days [2][5] - AI glasses are positioned as the next generation of computing platforms, potentially replacing smartphones as the primary human-computer interaction interface [3][4] Industry Developments - Major tech companies are actively developing AI glasses, with Google announcing two products in the POC stage and collaborations with Qualcomm, Samsung, and Foxconn [4] - Domestic companies like Rokid and Quark are leading the charge, with Rokid achieving over 100,000 active users and Quark glasses selling out rapidly across major e-commerce platforms [5][6] - The AI glasses market is expected to experience explosive growth in the next 3-5 years, with applications in various sectors including industrial inspection and medical assistance [3][4] Company Highlights - Rokid has established a strong user base and achieved top sales during major shopping events, indicating robust market acceptance [5] - Quark AI glasses are facing supply constraints, with limited daily availability leading to high demand and resale prices [5][6] - Several companies are positioning themselves as key players in the AI glasses supply chain, including: - Yingtong Communications, partnering with Montong Smart for manufacturing solutions [7] - Hengxuan Technology, focusing on low-power audio chips essential for wearable devices [7] - Lens Technology, known for its advanced glass manufacturing capabilities, crucial for AR optics [8]

Core Insights - Google re-enters the smart glasses market with Project Aura, a collaboration with XREAL, set to launch in 2026, featuring the Android XR platform and Gemini AI [1] - Major players like Meta, Alibaba, and Baidu have already entered the AI glasses space, indicating a growing trend in AI hardware [1] - AI glasses have gained significant attention over the past year, with various brands launching new products and consumers discussing their applications on social media [1] Industry Overview - The AI glasses market is becoming increasingly competitive, with new entrants like Li Auto and collaborations such as Rokid and BOLON generating buzz [1][2] - A recent evaluation by Lei Technology highlights the performance of various AI glasses, including BOLON AI glasses and Quark S1 [2] Market Presence - Despite the hype, AI glasses are not widely available in physical retail locations, particularly in Guangzhou's major shopping districts, indicating a gap between online interest and offline availability [4][5][26] - The lack of AI glasses in prominent retail spaces suggests that they have not yet reached mainstream consumer channels, limiting their visibility and accessibility [26] Consumer Experience - Traditional eyewear retailers are not fully equipped to handle the technological aspects of AI glasses, leading to a disconnect in customer service and product knowledge [27][30] - The dual identity of AI glasses as both tech products and everyday eyewear complicates their market positioning, requiring a balance between digital and optical expertise [30][40] Distribution Challenges - The integration of AI glasses into the traditional eyewear market faces challenges, particularly in providing comprehensive services like fitting and prescription [30][41] - Companies like Rokid and Quark are exploring different approaches to address the compatibility and fitting issues associated with smart glasses [60] Future Outlook - For AI glasses to achieve widespread adoption, a robust offline system that facilitates consumer confidence in purchasing, fitting, and using these products is essential [65] - The industry must navigate the complexities of consumer education and retail integration to ensure that AI glasses become a seamless part of everyday life [65]

Core Viewpoint - Rokid and GAC Group have launched a new in-car application based on Rokid smart glasses, redefining the smart driving experience and advancing human-vehicle interaction [1] Group 1: Collaboration and Innovation - The partnership between Rokid and GAC focuses on core driving functions rather than entertainment, introducing new applications such as remote vehicle control, smart display, and all-scenario navigation [1]

Core Insights - Rokid has launched the "Wind, Forest, Fire, Mountain" series of national trend smart glasses, integrating traditional cultural symbols with modern technology [1] - The new series showcases advancements in functional innovation and fashion integration within the company's wearable devices [1] Product Details - The "Wind" series model, named "Liu Lan," features Hangzhou embroidery craftsmanship, embodying the theme of "poetry of nature" [1] - The "Forest" series model, named "Lin Xi," utilizes wood carving craftsmanship, conveying the philosophy of "coexistence with nature," priced at 5688 [1] - The "Fire" series model, named "Zhuo Hua," employs dripping glaze craftsmanship, priced at 5858 [1] - The "Mountain" series model, named "Shan Jing," uses leather carving craftsmanship, priced at 4599 [1] User Engagement - Rokid reports an average daily usage time of nearly 8 hours for the smart glasses, with cumulative usage exceeding 15 million times [1] - A significant 81% of users express willingness to create and share content related to the product [1]

Core Insights - Smart glasses are evolving from tools to fashion symbols, redefining the boundaries of human-computer interaction [1] Product Overview - The newly launched BOLON AI smart glasses are designed without a display, focusing on "fashionable design" and "hardcore functionality," with a price of 2,199 yuan [2] - The glasses come in two styles: sunglasses and optical glasses, featuring a lightweight design at only 38.5g and equipped with a Qualcomm AR1 processor, a 12MP Sony camera, and dual-directional speakers [2][3] - BOLON has partnered with All Vision to offer dynamic photochromic lenses that change color in 25 seconds and block over 99% of UVA and UVB rays [2] Strategic Collaboration - The collaboration between BOLON and Rokid is significant for both companies; BOLON aims to reach the 3C and digital consumer market while leveraging its traditional optical advantages in the smart glasses sector [3] - Rokid benefits from BOLON's fashion design and optical technology, enhancing the stylish aspect of its products and reducing the "hardcore" feel of tech products [3] Market Trends and Sales Performance - Rokid's new product line, "Wind, Forest, Fire, Mountain," inspired by traditional craftsmanship, is priced between 4,599 and 5,858 yuan, with a strong initial sales performance of 40,000 units sold within an hour of launch [4] - Daily user engagement for Rokid smart glasses averages nearly 8 hours, with over 15 million total usage instances, indicating a growing acceptance among a broader user base [4] - The demographic of Rokid's users has shifted significantly, with the proportion of tech professionals dropping from nearly 50% to 16%, while other sectors like education and agriculture have seen increased representation [4] Future Projections - Rokid's sales target for AI glasses is set at 1 million units for the next year, with expectations to reach 2-3 million units in the following year and over 10 million units in three years [5] - The company plans to collaborate with more international brands for co-branded products, marking the beginning of its global expansion [5] - The CEO of Rokid likens the potential of AI glasses to the transformative impact of the Macintosh and iPhone, suggesting that AI glasses will define the next computing era [6]

Core Insights - JD Technology announced the launch of JoyGlance, the world's first smart glasses shopping application, at the 2025 JD 11.11 Media Open Day in Beijing [1] - The application integrates "intent recognition + smart product search + voiceprint payment" technology, allowing users to complete product searches and purchases by simply gazing at items for 1-2 seconds [3] Group 1 - JoyGlance compresses the traditional shopping process into "gaze recognition - voice add to cart" [3] - Users can wear Rokid glasses, gaze at a target product, and issue the command "Rokid, help me find the same item" to initiate the search [3] - The smart system identifies product information and automatically matches it with similar items on JD's platform [3] Group 2 - The payment feature includes voiceprint recognition to prevent recording attacks and allows users to set their own voice passwords, achieving financial-grade security [5] - The goal of JoyGlance is to provide a "scene-driven" shopping experience, acting as an AI "butler" that allows users to shop naturally through "seeing" and "speaking" [5] - The application enhances interaction between wearable technology and daily life, enabling an immersive experience where "everything in sight can be purchased" [5]

Core Viewpoint - Hangzhou is emerging as a competitive technology innovation hub in China, often referred to as "China's Silicon Valley," driven by AI and supported by a robust ecosystem of companies, policies, and talent [6][51]. Group 1: Overview of Hangzhou's Tech Ecosystem - Recent stock price surges of Alibaba and the IPO launches of local companies like Yushutech and Qunhe Technology highlight the city's growing prominence in the tech sector [6]. - Hangzhou's tech ecosystem is characterized by top universities, a vibrant entrepreneurial culture, active private capital, and a complete technology enterprise hierarchy from giants to startups [7]. Group 2: Key Companies and Innovations - Alibaba's global headquarters in Hangzhou serves as a core hub for AI talent and innovation, with plans for a 380 billion yuan investment in AI infrastructure over three years [11]. - Numerous "Alibaba-affiliated" AI startups are emerging, such as: - BetterYeah AI, focusing on enterprise-level AI agents, has raised over 100 million yuan in its latest funding round [15]. - Half Universe, aiming to create a personal AI computer, is led by former Alibaba Cloud chief security scientist [15]. - Rokid, specializing in AR technology, has gained international recognition for its smart glasses [15]. - The establishment of the Zhijiang Laboratory, focusing on intelligent perception and AI, showcases the city's commitment to cutting-edge research [17]. Group 3: Policy Support and Talent Attraction - The "Future Science City" in Yuhang District has implemented generous talent policies, including up to 12 million yuan in research subsidies and 3 million yuan in housing subsidies to attract high-level talent [22]. - The city government has set ambitious goals for the AI industry, aiming for over 390 billion yuan in core AI industry revenue and more than 700 AI enterprises by the end of 2025 [52]. Group 4: Competitive Landscape - Hangzhou faces competition from other major cities like Beijing, Shenzhen, and Shanghai, but it is carving out a niche in AI application transformation [51]. - The city is developing a unique "Silicon Alley" model, with tech companies like DeepSeek and Qunhe Technology establishing themselves in urban centers rather than traditional tech parks [36]. Group 5: Future Prospects - The integration of Alibaba's ecosystem, Zhejiang University's talent pool, and the capital from Ant Group positions Hangzhou favorably for future growth in the AI sector [51]. - The city's cultural inclusivity and willingness to embrace new talent contribute to its attractiveness as a tech hub, fostering a diverse and innovative environment [53].