Core Viewpoint - The article emphasizes that Xiaomi's growth is under pressure due to the tightening of subsidies and increased competition in its traditional business, particularly in smartphones and IoT, while the automotive business shows potential but faces challenges ahead [11][12][24]. Overall Performance - Xiaomi Group reported total revenue of 113.1 billion RMB for Q3 2025, a year-on-year increase of 22.3%, primarily driven by the automotive business [6][27]. - Traditional business (smartphones and AIoT) revenue grew only 1.6% year-on-year, indicating weak performance in hardware sales [27][30]. - Gross margin improved to 22.9%, supported by the automotive business, while smartphone margins declined due to intensified competition [30][31]. Automotive Business - The automotive segment generated 29 billion RMB in revenue, with a shipment of 109,000 units and an average selling price of 260,000 RMB [6][35]. - The automotive business achieved a gross margin of 25.5%, although it slightly decreased from the previous quarter due to a reduction in the share of high-margin models [38][39]. - The core operating profit for the automotive business was 680 million RMB, marking its first profitable quarter [7][67]. Smartphone Business - Xiaomi's smartphone revenue was 46 billion RMB, down 3.1% year-on-year, reflecting the impact of subsidy reductions and increased competition [42][44]. - Smartphone shipments increased by 0.5% year-on-year, but the average selling price fell by 3.6% due to a higher proportion of low-cost models sold [44][46]. - The smartphone gross margin dropped to approximately 11.1%, influenced by rising component costs and market competition [48][23]. IoT Business - The IoT segment reported revenue of 27.6 billion RMB, a year-on-year increase of 5.6%, significantly lower than previous quarters due to subsidy reductions affecting large appliances [51][18]. - The gross margin for IoT products was 22.9%, benefiting from a higher proportion of sales in more profitable categories [52][53]. Internet Services - Internet services revenue reached 9.4 billion RMB, growing 10.8% year-on-year, primarily driven by advertising services [56][60]. - Advertising revenue was 7.2 billion RMB, up 16.1%, while value-added services saw a slight decline [56][66]. Overseas Market - Overseas revenue was 40.1 billion RMB, a slight decrease of 0.2%, with internet services growing by 19.1% to 3.3 billion RMB [60][62]. - Hardware sales in overseas markets continued to show weakness, reflecting a challenging demand environment [60]. Profitability - The core operating profit for the quarter was 6.7 billion RMB, with a core operating profit margin of 5.9%, impacted by declining smartphone margins and increased expenses [67][66]. - Traditional business core operating profit was approximately 6.03 billion RMB, while the automotive segment contributed 680 million RMB [67][66].

小米集团于北京时间 2025 年 11 月 18 日晚的港股盘后发布了 2025 年第三季度财报（截止 2025 年 9 月），要点如下： 1.整体业绩：小米集团收入 1131 亿，同比增长 22.3%，其中传统业务（手机 x AIoT）收入同比仅仅增长 1.6%，本季度的增长主要来自于汽车业务的带 动。 毛利率提升至 22.9% 的相对高位，主要是受到了汽车业务占比提升带来的结构性支撑，而手机业务的毛利率受竞争加剧影响有所下滑。 2.汽车业务：小米集团本季度汽车相关收入 290 亿元，基本符合预期。其中公司本季度汽车出货量 10.9 万台，单车均价进一步提升至 26 万元。主要是受 价格相对较高的 YU7 出货增加，结构性带动汽车均价的提升。 本季度汽车业务毛利率继续提升至 25.5%，市场预期（25.6%）。不过环比上季度小幅下滑，主要是高毛利率的 SU7 Ultra 占比减少。 海豚君测算本季度小米汽车业务核心经营利润为 6.8 亿元（财报中披露的 11 亿，剔除了 4 亿元的股权激励相关费用），首次实现盈利。 3.手机：460 亿，同比下滑 3.1%，符合市场预期 458 亿。其中小米手机本季度出货量 ...

Core Viewpoint - Xiaomi's automotive division is facing significant public relations challenges, with recent quality complaints escalating into broader questions about the brand's values and integrity [1][3][5]. Group 1: Quality Issues - A prominent social media influencer reported a persistent noise issue in the Xiaomi YU7 vehicle, which he could not resolve despite multiple attempts at repair [3]. - The influencer's complaints were echoed by many other YU7 owners, indicating that the issue is widespread rather than isolated [3]. Group 2: Brand Perception - Another influencer publicly declared he would no longer use Xiaomi products, citing a fundamental disagreement in values rather than a direct criticism of Xiaomi's values [5]. - The discussion around product quality has shifted to a broader critique of Xiaomi's brand values, intensifying the scrutiny on the company and its leadership [5][13]. Group 3: Previous Incidents - The company has faced several negative incidents, including a serious traffic accident involving the Xiaomi SU7 that resulted in fatalities, prompting regulatory scrutiny [8]. - There were also controversies regarding the functionality of the carbon fiber hood and the quality of components in the YU7, which were perceived as misleading [8][11]. Group 4: Competitive Environment - The competitive landscape in the automotive industry is intensifying, with rival brands potentially leveraging Xiaomi's negative press to attract customers [15]. - Speculation exists regarding possible "black public relations" efforts from competitors to exploit Xiaomi's vulnerabilities in the market [15]. Group 5: Impact of Public Relations - Xiaomi's reliance on marketing and public attention has become a double-edged sword, as negative news can amplify public scrutiny and damage brand reputation [17]. - Despite the popularity of models like the SU7 and YU7, the company faces significant challenges in brand building and image restoration moving forward [17].

Core Insights - Xiaomi's founder and CEO Lei Jun announced limited-time purchase benefits for Xiaomi cars in September, including lifetime free use of assisted driving for models YU7, SU7, and SU7 Ultra [1] Group 1: Product Offerings - The Xiaomi Yu7 includes Nappa leather seats, an electric front trunk, and a HEPA high-efficiency air purification system, along with lifetime free use of Xiaomi HAD end-to-end assisted driving [3] - The Xiaomi SU7 offers Nappa leather seats valued at 8000 yuan and lifetime free use of assisted driving [3] - The Xiaomi SU7 Ultra features a carbon fiber sports steering wheel, carbon fiber center console trim, and carbon fiber front seat back panels, along with five years of free basic maintenance and lifetime free use of assisted driving [3] Group 2: Sales Performance - Xiaomi's official Weibo account reported that by August 2025, the delivery volume of Xiaomi cars is expected to exceed 30,000 units [3]