Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption, running from July to October, focusing on attracting global travelers through various activities, products, services, and policies [1][3]. Group 1: Event Highlights - This year's "Shanghai Summer" emphasizes internationalization, tailoring activities and products to the characteristics of tourists from different regions such as Japan, South Korea, Southeast Asia, and Europe [3]. - The event will feature ten flagship activities, including the LEGO World Play Festival, Shanghai Disney Resort summer events, and the Shanghai International Light and Shadow Festival, among others [3][4]. - The LEGO World Play Festival, which started on June 11, is a significant global launch event for LEGO, showcasing Shanghai's skyline-themed set [3][4]. Group 2: New Services and Policies - Over ten new themed service products have been introduced, enhancing the 240-hour visa-free transit policy to provide convenience and benefits for inbound tourists in areas such as dining, accommodation, transportation, and entertainment [5]. - The upgraded Shanghai Pass city card offers integrated discounts on transportation, tourism, shopping, and dining, allowing immediate activation without real-name registration [6]. Group 3: Market Performance - The first "Shanghai Summer" event significantly boosted the inbound consumption market, with a 42.2% year-on-year increase in foreign visitors and a 68.2% rise in foreign card spending during the event [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, with a notable 84.9% rise in sales of tax-refunded goods [7]. - Shanghai has expanded its tax refund services, with 1,391 tax refund stores and multiple centralized refund points established across the city [7].

Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption by showcasing Shanghai's summer vitality and charm through a series of activities, products, services, and policies tailored to different international tourist demographics [1][3]. Group 1: Activities and Events - The "Shanghai Summer" will feature ten flagship activities from July to October, focusing on summer vacation, family consumption, cultural tourism, and sports events, including the Lego World Fun Festival and the Shanghai Disney Resort summer theme activities [3][5]. - The ATP Rolex Masters in Shanghai achieved an unprecedented attendance of 220,000 last year, becoming the highest-rated ATP 1000 Masters event of the 2024 season [4]. Group 2: Services and Policies - New thematic service products will be introduced, enhancing the 240-hour visa-free transit policy to provide inbound tourists with conveniences and discounts in dining, accommodation, transportation, entertainment, and shopping [4][7]. - The Shanghai Pass city card will be upgraded to offer integrated discounts across transportation, tourism, shopping, and dining, allowing immediate activation without real-name authentication [7]. Group 3: Economic Impact - The first "Shanghai Summer" event saw a 42.2% year-on-year increase in the number of foreign visitors and a 68.2% increase in foreign card consumption [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, and achieved a sales volume of 1.402 billion yuan in tax refund goods, marking an 84.9% increase [7].

Core Points - The 2025 "Shanghai Summer" International Consumption Season will launch with over 300 summer activities, showcasing Shanghai's vibrancy and charm [1] - The event aims to attract global travelers with various themed activities and experiences, including LEGO World Fun Festival and Shanghai Disney Resort summer events [1][2] - The initiative includes a focus on enhancing the experience for international visitors, with upgraded services and products tailored to their needs [3][4] Group 1 - The event will feature 10 flagship activities and "6+N" city-customized events, promoting a diverse range of experiences [1] - Shanghai's 16 districts will create unique themed activities, such as the "BE NEW FRIENDS" fashion consumption season and a "fireworks + drone" night show [2] - The previous year's event saw a 42.2% increase in foreign visitor numbers and a 68.2% rise in foreign card spending [3] Group 2 - The 2025 season will introduce a new "Shanghai Pass" city card, offering integrated discounts on transportation, tourism, shopping, and dining [4] - Shanghai has increased the number of tax refund stores to 1,391, nearly doubling from the previous year, and established centralized refund points across the city [4] - New multilingual services and apps have been launched to facilitate international travelers, enhancing their overall experience in Shanghai [3]

Group 1 - The core idea of the news is the launch of the 2025 "Shanghai Summer" International Consumption Season, which aims to enhance consumer confidence and stimulate consumption through various innovative activities and events [1][2][5] - The event will feature extensive participation from both domestic and international brands, with unique city-customized activities and experiences designed to attract visitors [2][3] - The initiative includes a focus on diverse activity formats, such as cultural arts, sports events, and cross-industry collaborations, to create a rich and engaging consumer experience [3][4] Group 2 - Shanghai is actively promoting scenario-based transformations in key commercial areas, aiming to create new consumption scenes that cater to various consumer needs [5][6] - The city has been selected as one of the first pilot cities for retail innovation, with a focus on enhancing shopping, dining, and entertainment experiences in major commercial districts [5][6] - The upcoming "Shanghai Summer" will feature over 300 exciting activities across 16 districts, showcasing a wide range of cultural, sports, and entertainment events [4][6] Group 3 - The city is implementing measures to improve the electronic convenience for inbound travelers, including the launch of a one-stop application platform called "Easy Go" to streamline services for international visitors [10][11] - Enhancements include multi-language support, upgraded city pass services, and improved tax refund processes to address the needs of foreign tourists [9][12] - The platform aims to provide a seamless experience for international travelers, integrating dining, transportation, and shopping services into a single application [10][11] Group 4 - The 2025 "Shanghai Summer" will host a record number of over 180 major sports events, including prestigious competitions like the World Rowing Championships and the ATP 1000 Masters [13][14] - These events will be strategically linked with cultural and commercial activities to enhance the overall experience for attendees and promote local consumption [15][16] - The integration of sports events with lifestyle activities aims to attract both local and international audiences, further boosting Shanghai's appeal as a global destination [13][15] Group 5 - The 36th Shanghai Tourism Festival will introduce a new "one festival, two seasons" model, focusing on family-friendly activities and cultural experiences during the summer [17][18] - The festival will feature themed weeks, including fashion performances, cruise experiences, and cultural exhibitions, to engage visitors and enhance their experience [18][19] - The opening of the Shanghai LEGO Land is expected to attract significant attention, with various promotional activities planned to enhance visitor engagement [20][21]