环球时报：今年应该是您在海外度过的第十七个春节吧？相比早年出海时，您觉得国外这些年"中国年"的氛围有什么变化？ 《出海36法则》作者雷凌接受《环球时报》专访：从过亿教训，拆解中企出海认知误区。 雷凌（左二）在荷兰阿姆斯特丹和当地团队合影。（受访者供图） 编者的话：这个春节，和全球化管理实战专家、《出海36法则》作者雷凌一样，许多中企出海的掌舵人和员工也是在异国他乡的土地上迎来新春。在海外 开疆拓土，对企业而言无异于二次创业，而像雷凌这样的外派管理者，更像坚守阵地的战士，扎根于全球各地的业务一线。作为京东国际中国品牌出海业 务总负责人，雷凌曾在联想集团、英国汇丰银行等跨国企业任职，超过16年的全球出海高管经验，是在欧美、中东、东南亚、拉美、非洲等不同国家和地 区逐渐积累的。 近日，雷凌在英国接受《环球时报》记者视频采访时表示，"36个法则"每一个背后都是一个坑、一个曾经跌倒过的教训。每一个坑，他平均要用100天去 经历、复盘，36个坑累积下来，大约是十年。作为一位"出海老兵"，雷凌以亲历者的视角，梳理那些跨越行业、穿越周期的共性问题，希望那些沉淀于不 同国家、萌芽于出海初期的真实案例，能对今天更多走向海外的中国 ...

雷凌：典型的案例是联想和海尔。联想收购IBM的PC（个人电脑）业务时，PC业务已不再是其核心战 略板块，盈利能力承压，ThinkPad笔记本电脑在IBM的后期面临困难，但现在发展得很好，至少从商业 数据的角度看是成功的；海尔收购GE（通用电气）的家电业务后，也实现了业绩增长。 来源：环球时报 【环球时报报道 记者 杨沙沙】编者的话：这个春节，和全球化管理实战专家、《出海36法则》作者雷 凌一样，许多中企出海的掌舵人和员工也是在异国他乡的土地上迎来新春。在海外开疆拓土，对企业而 言无异于二次创业，而像雷凌这样的外派管理者，更像坚守阵地的战士，扎根于全球各地的业务一线。 作为京东国际中国品牌出海业务总负责人，雷凌曾在联想集团、英国汇丰银行等跨国企业任职，超过16 年的全球出海高管经验，是在欧美、中东、东南亚、拉美、非洲等不同国家和地区逐渐积累的。近日， 雷凌在英国接受《环球时报》记者视频采访时表示，"36个法则"每一个背后都是一个坑、一个曾经跌倒 过的教训。每一个坑，他平均要用100天去经历、复盘，36个坑累积下来，大约是十年。作为一位"出海 老兵"，雷凌以亲历者的视角，梳理那些跨越行业、穿越周期的共性问题，希望 ...

Core Insights - The 2026 FIFA World Cup is approaching, with the draw ceremony scheduled for December 5, 2023, in Washington, D.C., marking a significant milestone in the preparations for the tournament [1] - Lenovo Group will provide advanced technology and infrastructure support for the World Cup, enhancing the experience for organizers, teams, and billions of fans worldwide through AI-driven solutions [1][2] - The tournament will feature an unprecedented scale, with 48 teams competing across 104 matches in 16 cities, highlighting the complexity of data processing and event management [1][2] Technology and Support - Lenovo will support the World Cup with a comprehensive range of AI innovations, including ThinkPad laptops, tablets, Motorola phones, and servers, aimed at improving event operations and fan engagement [2][3] - The company has already conducted a successful technology delivery rehearsal during the 2025 FIFA Club World Cup, achieving "zero-failure" delivery and validating its technical capabilities [4][5] - Lenovo's technology will facilitate real-time data collection, smart operations, and content production, ensuring a seamless experience for all stakeholders involved in the tournament [3][4] Future Innovations - Lenovo aims to make the 2026 FIFA World Cup the most intelligent and data-driven event in history, leveraging AI to enhance the overall experience for players, coaches, referees, and fans [6][7] - The company plans to showcase additional technological innovations at the 2026 Innovation Technology Conference in Las Vegas, further emphasizing its commitment to transforming the football experience through AI [7] - Lenovo's involvement signifies a shift from traditional manufacturing to becoming a core player in sports technology, focusing on system integration and user experience design [6][7]

Group 1 - The 2026 FIFA World Cup is set to be the largest in history, with ticket sales already generating significant interest among fans [1][4] - FIFA is implementing a new ticketing system that combines a lottery and deposit model to combat scalping and improve accessibility for fans [4][10] - Lenovo has been named the first official technology partner of FIFA, providing end-to-end technical support for the upcoming World Cup and other major events [1][3][8] Group 2 - The integration of AI technology in the World Cup will enhance various aspects, including ticketing, real-time data analysis, and officiating, marking the event as the first "AI World Cup" [5][10][11] - Lenovo's AI solutions will play a crucial role in improving the speed and stability of FIFA's technical systems, thereby enhancing the overall fan experience [7][10] - The collaboration between FIFA and Lenovo aims to create a seamless integration of technology in sports, making the World Cup not just a sporting event but a showcase of technological innovation [10][11]

Core Insights - Lenovo is leveraging AI technology in sports, exemplified by the introduction of a six-legged robotic dog at the Guangdong Super League opening ceremony, enhancing the event experience [1] - The robotic dog serves multiple roles, including performance, security inspections, and participation in event activities, showcasing Lenovo's commitment to integrating AI into sports [1] - Lenovo has a long-standing presence in the sports technology sector, being a global technology partner for F1 and collaborating with FIFA for upcoming World Cup events [2][3] Group 1 - The six-legged robotic dog, developed by Lenovo, features autonomous environmental perception and decision-making capabilities, enhancing the immersive experience for fans and participants [1] - Lenovo aims to provide a full-chain intelligent solution for sports management, including fan engagement and team management, through AI technology [1] - The company has previously established a high-performance computing system for the Beijing Winter Olympics, significantly improving data update frequency for event services [2] Group 2 - Lenovo's partnership with FIFA will see its products and solutions utilized in the 2026 FIFA World Cup and the 2027 FIFA Women's World Cup, further solidifying its role in sports technology [3] - The strategic collaboration with the Chinese Football Association aims to enhance the operational efficiency of professional leagues through AI-driven initiatives [3] - The introduction of the robotic dog is expected to deepen Lenovo's connection with the sports industry and expand its intelligent technology applications [4]

Core Viewpoint - IBM is undergoing a significant transformation under CEO Arvind Krishna, focusing on artificial intelligence, cloud computing, and quantum technology to regain its competitive edge and innovate in the tech industry [3][8][24]. Group 1: Company History and Transformation - IBM's revenue is currently about half of its peak in 2011, and it has faced challenges in the personal computer market, losing ground to competitors like Microsoft [3][9]. - The company has experienced a long and painful transformation over the past decade, reducing its workforce by approximately 100,000 employees since 2015 and divesting non-core business lines [9][10]. - Under Krishna's leadership, IBM's stock price has doubled, and the company has seen significant growth in its generative AI business, with bookings reaching $6 billion since June 2023 [10][21]. Group 2: Leadership and Culture - Arvind Krishna is the first CEO of IBM with an engineering background, bringing a more agile and flexible corporate culture to the company [2][8]. - Krishna emphasizes a shift from the traditional "IBM Way," which focuses on discipline and stability, to a more dynamic "Geek Way," promoting empowerment and rapid iteration [15][24]. - The leadership style under Krishna has fostered a more optimistic atmosphere among employees, with increased communication and engagement from the CEO [24]. Group 3: Strategic Focus Areas - IBM's strategic pivot is heavily invested in artificial intelligence, with a focus on developing foundational models and related infrastructure, rather than competing in the consumer AI space [9][10]. - The company is also committed to quantum computing, with plans to invest $150 billion over the next five years, including $30 billion specifically for quantum technology [18][19]. - IBM's flagship AI product, WatsonX, is tailored for specific business applications in finance, supply chain optimization, and IT operations, aiming to integrate AI into critical infrastructure for enterprise clients [9][10]. Group 4: Challenges and Market Position - Despite recent progress, IBM faces challenges in a competitive landscape dominated by larger tech companies, and it must navigate economic uncertainties and recent contract losses [23][24]. - The legacy of the Watson project, which failed to deliver on its initial promises in healthcare, still impacts IBM's reputation in the AI space, although it is recognized as a milestone in AI development [20][26]. - Analysts remain cautiously optimistic about IBM's cultural shift and strategic focus, believing that maintaining a customer-centric approach will be crucial for future success [24].