作为城市SUV开创者，全新荣放完成全面焕新，外观采用"锤头鲨"造型与五层喷涂工艺，内饰配 备"STYLISH座椅"及多快充接口，后备箱容积514升并支持外放电功能。该车搭载新一代车机系统与三 种动力版本，双擎版实测百公里油耗3.99升，续航超1400公里。全新智混卡罗拉轴距加长50mm， 1.8LHEV版百公里油耗4.13升，全系标配L2级智驾；新bZ3智享家作为纯电焕新车型，搭载32颗感知硬 件与ILPP记忆泊车功能，以五重电池防护与四大系统冗余保障安全。 商报讯(记者郭雨昕)近日，一汽丰田发布全面进化的IT'STiME3.0技术品牌，同步推出全新智混卡罗拉、 新bZ3智享家及全新荣放三款焕新产品。IT'STiME3.0技术品牌延续"丰田自研+开放合作"模式， ToyotaPilot智能驾驶辅助系统融合33个高精度感知硬件与544TOPS算力，覆盖城区、高速、泊车等全场 景；ToyotaSpace智慧空间搭载8155车规级芯片与15.6英寸2.5K大屏，打造智能安全座舱。动力方面，第 五代智能电混双擎实现"更快、更省、更静"，普拉多专属超级混动系统可应对极端环境，扭矩达630N m。 ...

11月19日，一汽丰田在广州举行技术品牌焕新暨新品发布会，正式发布IT'S TiME 3.0技术品牌，并推出全新智混卡罗 拉、新bZ3智享家和全新荣放三款焕新车型。 此次IT'S TiME 3.0技术品牌升级的核心聚焦于智能化的快速补强，通过与中国科技公司Momenta合作、引入8155车规 级芯片等举措，一汽丰田正尝试扭转其在智能驾驶和智能座舱领域的落后局面。 此次发布的三款新车全新智混卡罗拉、新bZ3智享家和全新荣放，覆盖了燃油、混合动力、和纯电动三大动力。 全新荣放的设计风格变化显著，采用"锤头鲨"造型机盖与横向熏黑格栅，整体造型比前代更加硬朗，颇有"小号普拉 多"的既视感。内饰采用更简化的中控布局，搭配大面积软质包覆与双色内饰。 全新智混卡罗拉轴距加长50毫米，车身加长75毫米，以提升驾乘空间。1.8L HEV先锋版百公里油耗降至4.13升，延续 第五代智能电混双擎在经济性和可靠性方面的优势。 新bZ3智享家作为纯电车型，搭载了一汽丰田智能驾驶辅助系统，集成了Momenta 5.0城区辅助驾驶与丰田TSS智行安 全系统。 这三款车型共同构成了一汽丰田"油电共进"战略的产品矩阵，显示出合资品牌在转型期兼 ...

当汽车行业在智电化浪潮中加速迭代，如何在技术革新与用户信赖之间找到平衡点，成为合资品牌的必 修课，而一汽丰田交出了全新答卷。 11月19日，一汽丰田正式发布了IT'S TiME3.0技术品牌，并推出全新智混卡罗拉、新bZ3智享家和全新 荣放三款焕新产品，以二十八年的电动化积淀为基，以开放合作的智能科技为翼，用"油电共进"的战略 布局，回应市场多元需求，彰显出合资品牌"向新向上"的坚实底气。 技术进化，从"可靠"到"更懂中国" 2023年，一汽丰田第五代智能电混双擎技术革新，开启了"IT'S TiME"技术品牌1.0时代；一年后，TiME 品牌进入2.0阶段，通过三阶混动技术矩阵，结合Toyota Pilot智能驾驶辅助与Toyota Space智慧空间，打 造智电时代更优解。 "如今，IT'S TiME3.0正式发布，标志着一汽丰田智能科技、动力科技、软硬件科技的全面进阶。"一汽 丰田汽车有限公司副总经理、一汽丰田汽车有限公司技术研发分公司总经理王君华表示，时间是检验技 术的最好标准，IT'S TiME技术品牌的每一次进化都是时间淬炼的技术飞跃。 据介绍，一汽丰田Toyota Pilot智能驾驶辅助系统以"丰 ...

11月19日，一汽丰田技术品牌焕新暨新品发布会在广州举行，发布了IT'S TiME 3.0技术品牌，并推出全 新智混卡罗拉、新bZ3智享家，以及全新荣放三款焕新产品，彰显了品牌在智能化、电动化与高端化领 域的深度布局，生动展现了一汽丰田以"油电共进"战略回应市场多元需求，及面向未来"向新向上"的发 展思路。 2023年，一汽丰田第五代智能电混双擎技术革新，开启了"IT'S TiME"技术品牌1.0时代。一年后，TiME 品牌进入2.0阶段，通过三阶混动技术矩阵，结合Toyota Pilot智能驾驶辅助与Toyota Space智慧空间。如 今，IT'S TiME 3.0正式发布，智能科技、动力科技、软硬件科技全面进阶。 一汽丰田Toyota Pilot智能驾驶辅助系统以"丰田自研+开放合作"双线并进推动技术落地。自研的TSS智 行安全系统升级至4.0时代，精准应对城区、高速、泊车等复杂场景。同时与Momenta深度合作，全新 INP导航驾驶辅助系统，以33个高精度感知硬件的敏锐洞察力和544TOPS的超强算力。 车机系统方面，配备8155车规级芯片、15.6英寸2.5K超清大屏。全新智能语音系统支持四音区识别 ...

11月19日，在广州车展正式开幕前的一汽丰田品牌之夜，一汽丰田全面技术焕新，全面进化的IT'S TiME 3.0技术品牌，将一汽丰田的技术提升 到新的高度，并赋能全新智混卡罗拉、新bZ3智享家、全新荣放三款新车呈现全新的面貌，一汽丰田也以"油电共进"的战略开启新征程。 作为城市SUV的开创者，31年来，荣放畅销180多个国家，累计销量突破1500万辆，连续7年蝉联SUV销冠，成为名副其实的全球挚爱。如今，全新荣放 以全面进阶之姿焕新而来，带给用户"无感介入 全境支撑"的出行新体验。 面向未来，一汽丰田将继续以"合资新力量"的姿态，在智能化领域，致力于成为更懂中国用户、技术更先进可靠的技术引领者。在电动化领域，将依托 丰田28年电动化技术积淀，打造让用户安心、信赖的电动化技术与产品；在高端化领域，凭借全面进阶的IT'S TiME 3.0技术品牌，让每一款产品都成为用户 探索生活、实现价值的钥匙，成为用户心中最能创造情绪价值的"新一丰"。 IT'S TiME 3.0技术品牌解构未见 深耕未来 2023年，一汽丰田第五代智能电混双擎技术革新，开启了"IT'S TiME"技术品牌1.0时代。一年后，TiME品牌进入 ...

Core Insights - The 28th Chengdu International Auto Show has become a focal point for the automotive industry, showcasing over 1,600 vehicles from nearly 120 brands, highlighting trends in innovation and brand image [2] Group 1: Market Trends - The absence of ultra-luxury brands such as Porsche, Bentley, Lamborghini, and Rolls-Royce at this year's show indicates a strategic shift as these brands face declining sales in the Chinese market [2][3] - Data from the China Passenger Car Association shows that from January to May 2025, domestic imported car sales dropped by 33%, with Porsche's sales in China falling from 95,700 units in 2021 to an estimated 56,900 units in 2024 [2] - The first quarter of 2025 saw Porsche's global deliveries decrease by 8%, with Chinese sales plummeting by 42% to 9,471 units [2] Group 2: Electric and Intelligent Transition - Ultra-luxury brands are currently in a transitional phase towards electrification, with Ferrari postponing the launch of its first electric vehicle from October 2025 to spring 2026 [3] - Other luxury brands like Lamborghini and Maserati are also delaying their electric vehicle plans, indicating a broader trend among high-end manufacturers [3] - In contrast, Chinese domestic brands and new energy vehicle manufacturers are expanding their presence at the auto show, showcasing new models and advanced technologies, with features like intelligent driving systems becoming standard [3][4] Group 3: Competitive Landscape - Chinese brands are increasingly leading in the fields of electrification and intelligence, posing greater competition to international brands [4][5] - The shift in the automotive industry is moving from "brand premium" to "technological strength," suggesting that Chinese brands may accelerate their global expansion and compete more effectively with international counterparts [5]

Core Insights - The 28th Chengdu International Auto Show has become a focal point for the automotive industry, showcasing over 1,600 vehicles from nearly 120 brands, highlighting trends in innovation and brand image [2] Group 1: Absence of Luxury Brands - A notable absence of ultra-luxury brands such as Porsche, Bentley, Lamborghini, and Rolls-Royce was observed, replaced by companies focusing on technology and new energy, including Xiaomi and NIO [2] - The luxury automotive sector is facing sales pressure in the Chinese market, with imported car sales dropping by 33% year-on-year in the first five months of 2025 [2] - Porsche's sales in China have declined from 95,700 units in 2021 to an estimated 56,900 units in 2024, with a 42% year-on-year drop in Q1 2025 [2] Group 2: Electric Vehicle Transition Challenges - Luxury brands are currently in a transitional phase towards electrification, with Ferrari delaying the launch of its first electric vehicle from 2025 to 2026 [3] - Other brands like Lamborghini and Maserati have also postponed or halted their electric vehicle development plans, indicating a broader trend among luxury automakers [3] - Mainstream luxury brands such as Lexus and Jaguar Land Rover also did not participate in the Chengdu Auto Show, reflecting a shift in consumer preferences towards electric and intelligent vehicles [3] Group 3: Rise of Domestic Brands - Chinese domestic brands and new energy vehicle manufacturers significantly expanded their presence at the auto show, showcasing new models and advanced technologies [4] - Features like intelligent driving assistance systems and smart cockpit configurations are becoming standard in new vehicles, with technology increasingly accessible in the 100,000 to 200,000 yuan price range [4] - Experts suggest that Chinese brands are gaining a competitive edge in electrification and intelligence, potentially eroding the market share of traditional fuel and luxury brands [4][5] Group 4: Industry Transformation - The automotive industry is shifting from a "brand premium" focus to one centered on "technological strength," with Chinese brands poised to accelerate their global expansion [5] - The transition from "mechanical drive" to "technology-driven" vehicles indicates that Chinese brands may play a more significant role in this transformation [5]

Core Viewpoint - The relocation of FAW Toyota's sales company from Beijing to Tianjin is a strategic move aimed at enhancing its competitive advantage and adapting to the significant changes in the automotive industry, particularly in the context of electric and intelligent vehicle transformation [2][3]. Group 1: Strategic Reconfiguration - The move breaks down spatial barriers and creates a new decision-making ecosystem, allowing for direct market insights from the sales end to be integrated into the R&D and production processes [3]. - The relocation initiates a deeper localization strategy, launching the "China Solution" to cater to the unique demands of the Chinese automotive market, particularly in terms of electrification and intelligence [5]. - The organizational changes resulting from the move are reshaping the relationship between the company and its dealers, providing them with better market forecasts and inventory management [5]. Group 2: Product and Service Evolution - FAW Toyota has delivered nearly 12 million vehicles in China over 22 years, showcasing a significant evolution in its product offerings from economical models to high-end vehicles, reflecting the upgrading trajectory of consumer demand [8]. - The company has developed a competitive edge through a diverse range of hybrid technologies, avoiding the pitfalls of a purely electric approach while enhancing performance [8]. - In terms of service, FAW Toyota has established a strong competitive barrier through a comprehensive service philosophy and innovative lifecycle services, achieving high customer satisfaction ratings [10]. Group 3: Marketing and Sales Performance - In the first half of 2025, FAW Toyota sold 377,821 new vehicles, marking a 16% year-on-year increase, with electric models accounting for 49% of sales [11]. - The company has shifted from a price war to a value war, exemplified by the "Time Renewal Plan," which redefines the value proposition in the used car market [10]. - The "Time Renewal Plan" has been further enhanced with significant customer incentives, demonstrating the company's commitment to customer value throughout the vehicle ownership cycle [15]. Group 4: Future Outlook - Moving forward, FAW Toyota aims to maintain strategic focus on practical technology in electrification, scene-based innovation in intelligence, and lifecycle value in service upgrades to navigate the evolving Chinese automotive market [15].

Core Viewpoint - The article highlights the transformation of China's automotive industry from "market for technology" to "global technology output," with joint venture companies playing a crucial role in reshaping industry value. FAW Toyota's growth of 9.6% and 51% share of electric models in Q1 2025 exemplifies this shift, emphasizing the need for deep integration of global technology and local market demands to transition from a technology follower to a value creator [1][5]. Group 1: Technological Integration and Market Adaptation - FAW Toyota's bZ5 model demonstrates precise market demand understanding, combining Toyota's global safety standards with local driving conditions through the RCE system [3]. - The Toyota Pilot intelligent driving assistance system, enhanced by Momenta's data, showcases a significant leap in technology collaboration, achieving superior predictive capabilities in complex urban environments [3]. - The TSS system aims for zero traffic accident fatalities, with a response time of 0.1 seconds, supported by over 20 million global users' data, reinforcing safety as a core value [3][5]. Group 2: Brand Transformation and Market Strategy - FAW Toyota has established itself as a benchmark for transformation within joint venture brands, achieving consecutive quarters of positive sales growth and over 50% share in both electrified and high-end models [5][7]. - The TNGA-K platform's model share exceeding 60% reflects the success of its "technology equality" strategy, making high-end features accessible to more affordable models [5]. - The "5Q service system" has led to a seven-year streak of top customer satisfaction in after-sales service, with significant improvements in service efficiency [7]. Group 3: Customer Engagement and Ecosystem Development - FAW Toyota's "Time Renewal, Dual Participation" campaign lowers purchase barriers, offering a tiered incentive for trade-ins based on vehicle age, enhancing customer loyalty [9][10]. - The "group purchase discount" strategy activates new market segments, allowing customers to save on popular models while ensuring they receive Toyota's global reliability and safety standards [10][12]. - The combination of "group purchase discounts and vehicle age subsidies" creates a customer lifecycle operation system, deepening brand loyalty and engagement through ongoing service benefits [12].

【文/观察者网 潘昱辰 编辑/高莘】4月22日，一汽丰田纯电动SUV车型bZ5开启预售，共推出两款车 型，其中550km长续航版全系标配200kW电机，预售价为13万元级；配备L2级辅助驾驶和激光雷达的标 杆车型预售价为16万元级。此外，一汽丰田还提供上市前支付500元意向金冲抵5000元购车款的权益。 bZ5基于e-TNGA架构打造，最大亮点在于搭载由Momenta飞轮大模型5.0构筑的全新Toyota Pilot智能驾 驶辅助系统，搭载544Tops算力芯片和33颗智能感知硬件，能够实现城市和高速的导航驾驶辅助、泊车 辅助等30余项功能。截至2024年，搭载Momenta城区辅助驾驶系统的量产车辆累计行驶里程达到20亿 km。 同时，bZ5搭载了一汽丰田最新的Toyota Space智慧空间，包括支持200多个第三方APP的15.6英寸全高 清触控大屏系统、10个JBL扬声器和香氛系统。 此外，bZ5全系标配Toyota Safety Sense智行安全，搭载了DMS驾驶员监测系统、OMS乘客监测系统和 可监测全车的车内生物监测系统。 本文系观察者网独家稿件，未经授权，不得转载。 一汽丰田bZ5预售发布会 ...