Core Insights - The 2025 Tokyo Game Show (TGS2025) showcased Century Games' efforts in the Japanese market, highlighting the success of their two SLG titles, "Whiteout Survival" and "Kingshot" [1][6] - Japan's mobile gaming market is projected to generate $11 billion in in-app purchase (IAP) revenue in 2025, making it the second-largest globally, with a player average revenue per user (ARPU) 1.8 times higher than that of Europe and the U.S. [3][4] - Despite a competitive landscape dominated by local companies, Century Games has managed to establish a foothold in Japan through effective localization and marketing strategies [5][19] Market Overview - Japan's gaming market, while smaller than the U.S. and China, is characterized by high profitability and a strong player base, with local IPs holding a 63% market share [5][3] - The Japanese mobile gaming ecosystem is mature, with a stable download rate of approximately 628 million per year, but with a focus on high-value transactions [4][3] Company Performance - "Whiteout Survival" has consistently ranked in the top 20 of free and top 10 of revenue charts in Japan, while "Kingshot" has quickly entered the iOS top 20 shortly after its launch [6][19] - Century Games has built a local team in Japan since 2019 to enhance community engagement and user feedback, moving beyond simple product exportation [7][19] Marketing Strategies - The company has effectively integrated local cultural elements into its marketing, collaborating with events like the Hokkaido Snow Festival and utilizing local influencers to enhance brand recognition [9][12] - A comprehensive marketing approach includes both online and offline strategies, such as themed promotional vehicles and targeted advertising in local media, which has significantly boosted brand awareness [12][19] Future Outlook - With the ongoing demand for SLG games in Japan and the company's accumulated user data and brand reputation, Century Games is well-positioned to expand its market share [19][20] - The successful strategies employed in Japan are expected to be replicable in other international markets, enhancing the company's long-term growth potential [19][20]

Core Insights - Century Huatong has established itself as the leading A-share gaming company with a revenue of 22.62 billion yuan in 2024, marking a 70.27% year-on-year growth [1] - The company's overseas business revenue reached 11.367 billion yuan, accounting for 50.26% of total revenue, highlighting its significant role in driving growth [1] - The success of the game "Whiteout Survival" has contributed to Century Huatong's strong overseas performance, maintaining the top position in global mobile game revenue for ten consecutive months [2] Financial Performance - In 2024, Century Huatong achieved a total revenue of 22.62 billion yuan, with a year-on-year increase of 70.27% [1] - For Q1 2025, the company reported a revenue of 8.145 billion yuan, reflecting a 91.12% year-on-year growth [1] - The overseas business has become a core growth engine, with revenue surpassing 11.367 billion yuan [1] Product Performance - "Whiteout Survival" has surpassed 100 million downloads globally and has consistently ranked first in mobile game revenue for ten months [2] - The game has shown a 13% increase in overseas revenue during the 2024 Christmas period due to new content updates [2] - Other titles like "Dragonscapes Adventure" and "Family Farm Adventure" have also contributed to steady revenue growth [3] Market Strategy - Century Huatong is leveraging a dual-brand strategy with its subsidiary, Point Interactive, to enhance overseas market penetration [3] - The company is focusing on a comprehensive approach to game development, from IP creation to overseas operations, aligning with national policies promoting cultural exports [5][6] - The shift from "going out" to "going in" reflects a deeper understanding of local cultures and user needs, aiming for long-term brand establishment in overseas markets [6]