2025东京电玩展Century Games展台 【编者按】昨天(9月28日)，被冠以"史上最大体量"之称的2025东京电玩展(TGS2025)，在聚焦了全球游 戏人的目光后落下帷幕。这场盛会也见证了Century Games——这家世纪华通旗下主攻海外的公司的努 力——过去4天，《Whiteout Survival》与《Kingshot》两款SLG力作在核心展区的亮相，成为TGS乃至 全球市场瞩目的焦点。而这次亮相的背后，正是公司深耕日本高价值市场的有效成果，更是其海外运营 体系的厚积薄发。 日本百亿美元市场：破局 从市场规模看，日本游戏市场的规模虽不及美国和中国，但其"含金量"却稳居全球前列。根据Sensor Tower发布的《2025日本游戏市场洞察报告》显示，2025年日本手游市场仍是全球的"价值天花板"—— 110亿美元的IAP收入牢牢占据全球第二席位，玩家ARPU值更是达到欧美市场的1.8倍。即便手游下载量 已趋于平稳(全年约6.28亿次)，但"高付费意愿、高用户留存、高品牌忠诚度"的特性，让这里一直是全 球厂商眼中的必争之地。 | | | | | | Top Hobile Game Market ...

Core Insights - Century Huatong has established itself as the leading A-share gaming company with a revenue of 22.62 billion yuan in 2024, marking a 70.27% year-on-year growth [1] - The company's overseas business revenue reached 11.367 billion yuan, accounting for 50.26% of total revenue, highlighting its significant role in driving growth [1] - The success of the game "Whiteout Survival" has contributed to Century Huatong's strong overseas performance, maintaining the top position in global mobile game revenue for ten consecutive months [2] Financial Performance - In 2024, Century Huatong achieved a total revenue of 22.62 billion yuan, with a year-on-year increase of 70.27% [1] - For Q1 2025, the company reported a revenue of 8.145 billion yuan, reflecting a 91.12% year-on-year growth [1] - The overseas business has become a core growth engine, with revenue surpassing 11.367 billion yuan [1] Product Performance - "Whiteout Survival" has surpassed 100 million downloads globally and has consistently ranked first in mobile game revenue for ten months [2] - The game has shown a 13% increase in overseas revenue during the 2024 Christmas period due to new content updates [2] - Other titles like "Dragonscapes Adventure" and "Family Farm Adventure" have also contributed to steady revenue growth [3] Market Strategy - Century Huatong is leveraging a dual-brand strategy with its subsidiary, Point Interactive, to enhance overseas market penetration [3] - The company is focusing on a comprehensive approach to game development, from IP creation to overseas operations, aligning with national policies promoting cultural exports [5][6] - The shift from "going out" to "going in" reflects a deeper understanding of local cultures and user needs, aiming for long-term brand establishment in overseas markets [6]