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《愤怒的小鸟》重返中国市场,金山世游、世嘉、Rovio达成战略合作
Cai Jing Wang· 2025-09-26 13:34
作为《愤怒的小鸟》中国大陆地区授权方,金山世游旗下曾推出《全民泡泡超人》《猫咪和汤》系列及 《鹅鸭杀》等产品,持续推动企业IP化转型。 9月25日,全球知名经典游戏IP《愤怒的小鸟》亮相小米新品发布会,该游戏作为预配置应用被添加到 小米手机新品17 Pro及17 Pro Max系列。这是时隔近四年《愤怒的小鸟》再次回到公众视野。随着该IP 正式亮相,也标志着金山世游与世嘉、Rovio正式达成合作,共同推动全球知名IP《愤怒的小鸟》 由Rovio开发并发行的《愤怒的小鸟》系列最初于2009年问世,历经多年发展,该系列拓展出多部续 作、衍生作品、动画及院线电影,目前已成为全球最具认知度与受欢迎度的移动游戏IP之一。截至2022 年,该系列在全球的下载量已超过50亿次。 ...
国泰海通|传媒:6月游戏版号数量创2025年新高,新游密集上线
Core Insights - The article highlights a significant recovery in the gaming industry, with the issuance of 147 domestic and 11 imported game licenses in June, marking a new high for 2025. This reflects a positive trend in both quantity and quality of game releases [1][2]. Game License Issuance - In June, a total of 147 domestic and 11 imported game licenses were issued, the highest number this year. This issuance includes major titles from key gaming companies such as Tencent and NetEase. The total number of domestic game licenses issued in the first half of 2025 reached 757, indicating a consistent release pace [2][3]. - The approval process for imported games has accelerated from a bi-monthly to a monthly basis, suggesting a potential return to the active levels seen before 2019. The total number of game licenses issued in 2024 was 1,416, and the total for 2025 is expected to exceed this figure [2]. New Game Releases and Market Performance - A series of new games are set to launch, with several entering testing phases from late June to July. Notable titles include Tencent's "Under the Human" and Perfect World's "The Other Side," which are expected to support industry performance in the second half of the year [3]. - The total revenue of the Chinese gaming market in May reached 28.051 billion yuan, reflecting a year-on-year growth of 9.86%. The esports segment showed particularly strong performance, with sales revenue of 14.523 billion yuan, a year-on-year increase of 28.22% [3]. - The overseas revenue from self-developed games reached 1.577 billion yuan, marking three consecutive months of growth. The improvement in the esports ecosystem and the iteration of overseas products are driving structural growth in the industry [3].