Core Viewpoint - The gaming industry is experiencing a surge in new game releases during the summer of 2025, driven by the availability of university students and major events like ChinaJoy, which encourages companies to showcase their new titles [3][5]. Game Releases - In June, 20 new games were launched in China, with July seeing over 20 additional titles set to release, including Tencent's "Star Resonance" and NetEase's "Unowned Star Abyss" [4][6]. - Notable games include "Limitless Machine" by Xishanju and "Carbon Island" by Tencent, both released on July 2, marking the start of the summer gaming season [4]. Market Dynamics - The gaming stock market has shown volatility, with significant gains on July 8, as companies like Iceberg Network and Giant Network saw increases of over 10% and 5% respectively [3][8]. - The approval of 757 game licenses in the first half of the year, including a record 158 in June, indicates a stable trend in the gaming industry [8]. Nostalgia and Updates - Established games are also seeing updates and new versions, such as the nostalgic version of "Fantasy Westward Journey," which has attracted significant player interest, leading to server congestion [6][7]. - The strategy of updating older games helps maintain player engagement and ensures stable revenue for gaming companies [7]. Policy Support - Various local governments have introduced supportive policies for the gaming industry, focusing on promoting game exports and integrating AI technology [8]. - The trend of regular game license approvals is expected to continue, fostering a more robust gaming environment [8]. Industry Trends - The gaming industry is witnessing a diversification of genres, with companies exploring new gameplay mechanics and AI integration [9]. - The emergence of party games like "Goose Duck" is expected to intensify competition among major players like NetEase and Tencent [9].

市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 07 月 03 日 星期四 [Table_Summary] 概览 核心观点 【市场回顾】 周三 A 股三大指数集体收跌，截止收盘，沪指收跌 0.09%，深成指收 跌 0.61%，创业板指收跌 1.13%。沪深两市成交额 13767.27 亿元。申 万行业方面，钢铁、煤炭、建筑材料领涨，电子、通信、国防军工领 跌；概念板块方面，低辐射玻璃、硅能源、特钢概念涨幅居前，兵装 重组概念、脑机接口、EDR 概念跌幅居前。港股方面，恒生指数收涨 0.62%，恒生科技指数收跌 0.64%；海外方面，美国三大指数涨跌不 一，道指收跌 0.02%，标普 500 收涨 0.47%，纳指收涨 0.94%。 【重要新闻】 【国家发改委近日安排超 3000 亿元支持 2025 年第三批"两重"建设 项目】至此，今年 8000 亿元"两重"建设项目清单已全部下达完毕。 【美国 6 月 ADP 就业人数意外减少 3.3 万人，自 2023 年 3 月以来首 次负增长】预期为增长 9.8 万人，5 月份数据在向下修正后仅增加 2 ...

证券研究报告|传媒 [Table_Title] 6 月游戏版号发放创新高，腾讯加码 FPS 赛 道，《鹅鸭杀》通过审批 [Table_ReportType] ——传媒行业快评报告[Table_ReportDate] [行业事件： Table_Summary] 2025 年 6 月 24 日国家新闻出版署公告 6 月份国产游戏版号及进口游戏版 号，共有 147 款国产游戏和 11 款进口游戏过审。 投资要点： ⚫ 6 月游戏版号发放量创新高，涵盖多类型产品与知名厂商。年初至今国产 游戏合计通过审批 757 款，6 月份通过审批 147 款，较 5 月份增加 17 款， 达到今年来版号数量发放峰值，包括恺英网络《斗罗大陆：魂师大作战》、 电魂网络《爆爆军团》、巨人网络《无尽修仙》、百田信息《乱涂彩世界》、 银汉科技《时空猎人·觉醒》、莉莉丝《帕萌战斗日记》、犁浦网络《墨 境》、广州乐牛《万劫封仙》、易娱网络《缥缈历险记》、四三九九《神 都奇缘》《指尖石器》等；年初至今进口游戏合计通过审批 55 款，6 月 份通过审批 11 款，其中包括了腾讯的《穿越火线：虹》和《战术小队： 破晓攻势》、金山世游的《鹅鸭杀》、网易 ...

Market Performance - On June 30, 2025, A-shares saw collective gains with the Shanghai Composite Index rising by 0.59%, Shenzhen Component Index by 0.83%, and ChiNext Index by 1.35% [1] - The trading volume in the Shanghai and Shenzhen markets approached 1.5 trillion yuan [1] Sector Performance - Game and defense-related ETFs led the gains, with specific game ETFs and aerospace ETFs increasing by over 5% [2] - The National Press and Publication Administration approved 147 domestic games and 11 imported games, boosting the gaming sector [2] - The military industry is expected to experience a valuation restructuring, benefiting from improved asset quality and larger business scales [2] High Dividend Sector - High dividend sectors experienced a pullback, but there are expectations for supportive policies from the China Securities Regulatory Commission to enhance market confidence [3] - The central state-owned enterprise sector is viewed positively due to ongoing reforms and market management initiatives [3] ETF Trading Activity - The top trading ETF was the Credit Bond ETF with a transaction volume of 18.291 billion yuan, followed by the Shanghai Corporate Bond ETF and Short-term Bond ETF, both exceeding 10 billion yuan [4] - The Asia-Pacific Select ETF had the highest turnover rate at 157.05% [5] Upcoming ETF Issuances - Five new ETFs are set to begin fundraising on July 1, 2025, including those focused on artificial intelligence and aviation [6][7] - The newly listed ETFs will track indices related to artificial intelligence, general aviation, and free cash flow [11][12][14]

6月版号数量创近年新高，共158款游戏获批。国产版号来看，巨人网络《无尽修仙》、电魂网络《爆爆军团》、恺英网络《斗罗大陆：魂师大 作战》、三七互娱《骑士与大龙》、莉莉丝游戏《帕萌战斗日记》、ST华通《逐鹿玛法》、冰川网络《最后小队》、汤姆猫《汤姆猫小 镇》、ST中青宝《宠物精灵王》等在列；进口版号方面，腾讯《穿越火线：虹》及《战术小队：破晓攻势》、网易《无主星渊》、金山《鹅 鸭杀》等在列。 巨人网络旗下游戏《太空杀》6月27日上线AI原生玩法"残局对决"，《太空杀》作为拥有2 亿用户的社交推理游戏，已推出多个AI原生玩法， 累计数百万玩家参与，对局总量达到数千万，此次升级不仅推动玩法维度升级，也进一步巩固其在"AI原生游戏玩法"领域的标杆地位。 华西证券认为，版号常态化发放印证监管对行业健康发展的持续支持，供给端改善为市场注入新动能。政策稳定性显著提升国内厂商研发与发 行规划的可预期性，推动资源向精品化、长线化方向倾斜；进口版号同步扩容，彰显包容创新态度。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映动漫游戏产业A股上市公司股票的整体 表现，可以关注游戏 ...

扫码关注 星标不迷路 风险提示： 消费者偏好变化，游戏产品上线进度低于预期等。 报告来源 以上内容节选自国泰海通证券已发布的证券研究报告。 报告名称： 6月游戏版号数量创2025年新高，新游密集上线 报告日期：2025.06.28 报告作者： 陈筱 （分析师），登记编号： S 0880515040003 赵旖旎 ( 研究助理 ) ，登记编号：S 0880125042251 报告导读： 6 月游戏版号发布 147 个国产和 11 个进口游戏，数量创 2025 年新高，本 次版号发放覆盖多家重点游戏厂商，在数量与品质上均呈现回暖态势；新游密集上线， 5 月中国游戏市场总收入达 280.51 亿元，产业基本面向好趋势明确。 本周传媒（申万）指数上涨 3.06% ，位居 31 个行业第 18 名，强于沪深 300 （上涨 1.95% ）、上证 指数（上涨 1.91% ）、上证中小（上涨 2.49% ），弱于深证成指（上涨 3.73% ）、创业板指（上涨 5.69% ）。细分板块龙头景气持续，建议布局垂直细分领域业绩有望持续高增的投资机会。 6 月游戏版号发布 147 个国产和 11 个进口游戏，数量创今年新高。 本次 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in the approval of both domestic and imported online games in June, with a total of 158 game approvals, marking a new high for the year [1][2] - In June, 147 domestic games were approved, including 76 mobile games, 61 mobile-casual puzzle games, 2 client games, 7 dual-end games, and 1 mobile-web game [1] - Notable domestic games include titles from listed companies such as ST Huatong's "Deer Hunting Mafa," 37 Interactive Entertainment's "Knights and Dragons," and Tencent's "Crossfire: Rainbow" [1][2] Group 2 - Among the 11 imported games approved, there are 4 mobile games, 4 client games, and 3 dual-end games, with Tencent's "Crossfire: Rainbow" being a new addition to the popular shooting game series [1] - NetEase's game "No Master Star Abyss," developed by Mike Morhaime's new studio Moonshot Games, has garnered significant attention since its announcement [2] - The game "Goose Goose Duck," which has 120,000 fans on Steam Hub and 20,000 monthly active players, will begin beta testing on June 26, with Kingsoft as its exclusive agent in China [2]

Core Viewpoint - The 2025 ChinaJoy will be held from August 1 to August 4 in Shanghai, showcasing a significant number of exhibitors and events focused on digital interactive entertainment and gaming industry advancements [1][10]. Exhibition Aspects: Major Works and Technological Innovations - The theme for this year's ChinaJoy is "Gathering What You Love," with 743 companies registered to participate, including 237 foreign enterprises from 37 countries, representing 31.8% of total exhibitors [10][11]. - The BTOC Interactive Entertainment Hall will feature over 283 companies, while the BTOB Business Negotiation Hall will host more than 460 companies, with foreign enterprises making up 45.2% of the latter [11]. - Notable exhibitors include Tencent, NetEase, and Perfect World, showcasing popular games and new releases, with many offering on-site play experiences [13][15][16]. Conference Aspects: Industry Leaders and Global Collaboration - The event will host several key conferences, including the China International Digital Entertainment Industry Conference (CDEC) and the China Game Developers Conference (CGDC), featuring hundreds of industry leaders and experts [19][20]. - CDEC will focus on new directions for industry development, with over 100 industry leaders expected to participate [19]. Event Activities: Engaging Competitions and Performances - The Cosplay Super League will cover 12 regions with nearly 30,000 participants, while the National Dance Group Ceremony will feature over 300 competitors [21]. Highlights of the Exhibition - The event will emphasize AI technology innovation and new consumer experiences, including a "Creator Zone" aimed at engaging younger audiences [22][23]. - The international presence is expected to increase, with foreign exhibitors making up 46.5% of the BTOB Business Negotiation Hall, marking a historical high [25]. Safety Measures: Ensuring a Secure Environment - A comprehensive safety management system will be implemented, including content review processes and on-site management protocols to ensure a safe and orderly event [31][33]. Ticketing Information: Early Bird Pricing - Early bird tickets for ChinaJoy will be available through various platforms starting July 2, with different phases for ticket sales [35].

Group 1 - The National Press and Publication Administration approved 147 domestic online games in June 2025, breaking the previous record of 130 games approved in May 2025 [1] - A total of 766 domestic online games have received approval from January to June 2025, representing a year-on-year increase of 21.97% compared to 628 games in the same period of 2024 [1] - Among the approved games in June, 61 are categorized as casual and puzzle games, accounting for 41% of the total approved games [1] Group 2 - In June, 11 imported games also received approval, maintaining a steady update frequency of one per month for imported games this year [1] - Notable game developers such as Kaineng Network and Lilith Games received approvals for their titles, including "Douluo Dalu: Soul Master Battle" and "Pameng Battle Diary" respectively [1] - Tencent and NetEase both secured approvals for their games, with Tencent obtaining licenses for "Crossfire: Rainbow" and "Tactical Squad: Dawn Assault" [2]