Core Insights - The classic game IP "Angry Birds" made a comeback at Xiaomi's product launch event, being pre-installed on the new Xiaomi 17 Pro and 17 Pro Max series smartphones [1] - This marks the first public appearance of "Angry Birds" in nearly four years, highlighting a collaboration between Kingsoft's subsidiary, Kingsoft Game, Sega, and Rovio to promote the IP globally [1] - "Angry Birds," originally launched in 2009, has expanded into multiple sequels, spin-offs, animations, and feature films, becoming one of the most recognized and popular mobile game IPs worldwide, with over 5 billion downloads as of 2022 [1] Company and Industry Summary - Kingsoft Game is the authorized partner for "Angry Birds" in mainland China and has previously launched products like "Bubble Pop" and "Cat and Soup," focusing on the company's IP transformation strategy [1]

Core Insights - The article highlights a significant recovery in the gaming industry, with the issuance of 147 domestic and 11 imported game licenses in June, marking a new high for 2025. This reflects a positive trend in both quantity and quality of game releases [1][2]. Game License Issuance - In June, a total of 147 domestic and 11 imported game licenses were issued, the highest number this year. This issuance includes major titles from key gaming companies such as Tencent and NetEase. The total number of domestic game licenses issued in the first half of 2025 reached 757, indicating a consistent release pace [2][3]. - The approval process for imported games has accelerated from a bi-monthly to a monthly basis, suggesting a potential return to the active levels seen before 2019. The total number of game licenses issued in 2024 was 1,416, and the total for 2025 is expected to exceed this figure [2]. New Game Releases and Market Performance - A series of new games are set to launch, with several entering testing phases from late June to July. Notable titles include Tencent's "Under the Human" and Perfect World's "The Other Side," which are expected to support industry performance in the second half of the year [3]. - The total revenue of the Chinese gaming market in May reached 28.051 billion yuan, reflecting a year-on-year growth of 9.86%. The esports segment showed particularly strong performance, with sales revenue of 14.523 billion yuan, a year-on-year increase of 28.22% [3]. - The overseas revenue from self-developed games reached 1.577 billion yuan, marking three consecutive months of growth. The improvement in the esports ecosystem and the iteration of overseas products are driving structural growth in the industry [3].