Core Insights - The UBI auto insurance industry in China is experiencing steady growth driven by both policy support and market demand for fair pricing and personalized services [1][10] - The market size is projected to grow from 10.238 billion yuan in 2021 to 13.249 billion yuan in 2024, with a compound annual growth rate (CAGR) of 8.97% [1][10] - By 2025, the market size is expected to reach 14.322 billion yuan, indicating UBI's role in optimizing the auto insurance market structure and upgrading services [1][10] Industry Overview - UBI auto insurance is defined as insurance based on driving behavior, utilizing connected devices to analyze driver habits, vehicle information, and environmental data for pricing [3][8] - The industry has evolved from basic mileage-based pricing to a comprehensive smart protection system that includes driving behavior analysis and real-time risk warnings [1][10] Market Dynamics - The Chinese government has implemented various policies to stimulate the automotive market, including tax exemptions and subsidies for new energy vehicles, which have increased car ownership from 172 million in 2015 to 353 million in 2024, with a CAGR of 8.32% [8][10] - The shift from traditional insurance pricing models to UBI products reflects the need for more accurate risk assessment based on actual driving behavior [8][10] Industry Chain - The UBI insurance industry chain includes hardware suppliers (sensors, OBD devices, GPS modules), traditional and internet insurance companies, and technology firms providing end-to-end solutions [8][9] - Sales channels have shifted towards online platforms, enhancing user experience with features like instant claims and accident detection [8][9] Competitive Landscape - The global UBI insurance market is dominated by major North American and European insurers, while Chinese companies like China Life, Ping An, and China Pacific Insurance are actively entering the UBI space [10][11] - The competitive landscape is characterized by three tiers: leading global insurers, large domestic firms, and numerous regional and emerging tech companies [10][11] Future Trends - The UBI industry is expected to undergo significant transformations, including multi-dimensional changes in technology, service models shifting towards platform ecosystems, and product innovations focusing on personalization and social engagement [14][15] - The integration of advanced data collection methods and real-time pricing models will enhance risk assessment and customer experience [14][15]

一组数据将新能源车险再度推入公众视野。 标普全球数据显示，特斯拉2024年在美国销售保险费达9.92亿美元； 尤其备受关注的莫过于高达103%的赔付率，这比美国财产与意外险赔付率高出37.1百分点。 不论险企或车商、"老牌"或"新贵"，如今的新能源车险对赛道上的各位玩家而言，仍旧是一块被争相分 食、却无人能消化的蛋糕。 长期之困 新能源车险的困境由来已久，承保亏损的压力可归结为维修成本、出险率、部险水平三类原因。 信风自业内了解到，维修费用居高不下是新能源车险亏损的核心之一。 一方面，部分品牌、车型维修成本高企。 这意味着，即便是强如北美市场已无敌手的特斯拉，其在车险端的赔付金额大于保费收入；若考虑后续 服务营销等费用，盈亏状况恐怕更不容乐观。 大洋的另一边，中国新能源车险市场似乎上演着相似的尴尬。 2024年，新能源车险综合成本率高达107%，整体亏损57亿元。 缺少行业数据2025年一季度，比亚迪自营财险业务综合成本率为103%、主营新能源网约车的现代财险 综合成本率更是高达122%； 行业中，只有体量遥遥领先、具备规模效应的"财险一哥"人保财险，公开表态力争2025年实现新能源车 险业务盈利。 一位华南 ...

Core Insights - The penetration rate of new energy vehicles (NEVs) is projected to reach 51.5% by April 2025, indicating a significant shift in the automotive market towards NEVs [2] - The automotive aftermarket is evolving from a marginal role to a core driver of domestic demand, with a market size expected to reach approximately 2.9 trillion yuan by 2029, growing at a compound annual growth rate (CAGR) of around 20% from 2024 to 2029 [2][3] - The rapid growth of NEVs is creating new demands in the aftermarket, such as battery recycling and "three electric" repairs, while also presenting challenges like a shortage of skilled technicians and a lack of standardization [2][8] Market Dynamics - The automotive aftermarket's strategic importance has been elevated under the "dual circulation" strategy, with recent policy frameworks aiming to break down circulation barriers and promote consumption culture [3] - By the end of 2024, the total number of motor vehicles in China is expected to reach 453 million, with NEVs accounting for 31.4 million vehicles, representing 8.9% of the market share [3] - The traditional fuel vehicle aftermarket is entering a maintenance peak as the average vehicle age surpasses six years, while the NEV sector is experiencing rapid growth in new service areas [3][7] Consumer Behavior - The maintenance frequency for NEVs is significantly lower than that of traditional fuel vehicles due to their simpler mechanical structure and reliance on software updates [4][5] - New generation consumers are driving demand for a comprehensive "car life" experience, seeking personalized and high-quality services beyond basic transportation needs [5][6] Industry Challenges - The aftermarket faces structural challenges, including a 50% talent gap in NEV maintenance and a lack of transparency in used car transactions [8] - The aftermarket is characterized by a fragmented landscape, with 70% of operators in the modification market operating in a gray area [8] Innovation and Standardization - Standardization is crucial for overcoming industry challenges, with initiatives like CATL's battery health assessment system and Tuhu's maintenance methodology setting new benchmarks [8] - The digital transformation of the talent pool is urgent, with companies like BYD and Alibaba Cloud developing training programs to address the skills gap in the industry [8][9] Business Model Evolution - The aftermarket is shifting from a focus on "fault repair" to "full-service" offerings, with innovative models like battery-as-a-service (BaaS) and usage-based insurance (UBI) emerging [9] - Digitalization is becoming essential for survival, with platforms enhancing inventory turnover rates and facilitating seamless service transitions for consumers [9] Future Outlook - The automotive aftermarket is at a pivotal moment, with participants facing both unprecedented opportunities and significant challenges [9][10] - Continuous evolution is necessary for the industry to navigate cyclical fluctuations and capitalize on the growing market potential [10]