Core Viewpoint - The competitive landscape of the liquor industry is intensifying, with companies facing significant challenges in achieving growth and market dominance. Despite entering the "100 billion revenue club," the company Jinshiyuan's path to growth diverges from its peers, facing declining revenues and profits amid ambitious expansion goals [1][2]. Group 1: Financial Performance - In 2023, Jinshiyuan achieved over 10 billion in revenue but reported a mere 7.24% contribution from out-of-province markets [1]. - The company's half-year report for 2025 indicated a revenue decline of 4.84% and a net profit drop of 9.46%, marking the third instance of simultaneous revenue and profit decline since its listing in 2014 [1]. - Securities firms have revised down their revenue forecasts for Jinshiyuan, with predictions indicating a potential year-on-year revenue decline for 2025, making the ambitious target of 15 billion seem increasingly unattainable [1]. Group 2: Market Challenges - The primary market for Jinshiyuan, Jiangsu province, is experiencing a downturn, significantly impacting the company's overall performance [2]. - The anticipated growth in out-of-province markets has slowed to less than 5%, complicating the company's national expansion efforts [2]. Group 3: High-End Market Strategy - Jinshiyuan's high-end brand, Guoyuan, is facing challenges, with a notable decline in the sales of high-end products, particularly in the 400-600 yuan and above price segments [4]. - The company's core products, especially the V series, are experiencing significant sales drops, casting doubt on its high-end market strategy [4]. Group 4: Expansion Efforts - Jinshiyuan is focusing its national expansion on core markets surrounding Jiangsu, such as Anhui, Shandong, Shanghai, and Zhejiang, while building a large network of distributors [5]. - Despite efforts to increase the number of out-of-province distributors, there remains a substantial performance gap compared to in-province distributors [5]. - The company is attempting to replicate its successful strategies from Jiangsu in out-of-province markets, although the effectiveness of this approach remains to be seen [7].

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company experienced a revenue decline of 4.8% year-on-year in H1 2025, with total revenue reaching 6.95 billion yuan and a net profit of 2.23 billion yuan, down 9.5% year-on-year [1] - Despite the revenue decline, the company has managed to increase its market share [1] - The gross margin remained stable at 73%, but the net profit margin decreased by 3.7 percentage points to 31.6% due to rising expense ratios [1] Financial Performance Summary - H1 2025 revenue breakdown: Special A+/A/B class revenues were 4.3 billion, 2.2 billion, 200 million, and 80 million yuan, with year-on-year changes of -7%, +0.7%, -10%, and -6% respectively [2] - The company’s revenue from provincial and out-of-province markets in H1 2025 was 6.3 billion and 600 million yuan, showing a year-on-year change of -6% and +5% respectively [2] - The company’s EPS forecast for 2025-2027 is adjusted to 2.43, 2.58, and 2.85 yuan per share, with corresponding PE ratios of 18, 17, and 16 times [3][4]

Core Viewpoint - The liquor industry is entering a phase of stock game and shrinking competition, leading to a general performance decline among companies, including a slight revenue drop for Jinshiyuan [2] Financial Performance - In the first half of the year, the company achieved revenue of 6.95 billion yuan, a year-on-year decrease of 4.84%; net profit attributable to shareholders was 2.23 billion yuan, down 9.46% [3] - In the second quarter, revenue was 1.85 billion yuan, a year-on-year decline of 29.69%; net profit was 585 million yuan, down 37.06%, marking the first decline since 2014 [7] Market Dynamics - The company relies heavily on the domestic market, with nearly 90% of revenue coming from Jiangsu province, which generated 6.25 billion yuan, a year-on-year decrease of 6.07%; revenue from outside the province was 628 million yuan, up 4.84% [4] - The product structure shows that the only growth category was the Te A class products (factory price 100-300 yuan), with revenue of 2.23 billion yuan, up 0.74%; other price categories saw varying degrees of decline [4] Sales Channels - Direct sales (including group purchases) generated 142 million yuan, a significant year-on-year increase of 49.47%; however, wholesale and agency channels saw a revenue decline of 5.91%, still remaining the main sales channel [5] - E-commerce channels showed considerable growth due to strong online demand and continuous brand strength [5] Strategic Adjustments - The company plans to maintain its strategic direction but will make appropriate adjustments in market strategies in response to current policy environments [8] - To alleviate market pressure, the company may launch lower-alcohol products and adjust pricing strategies to enhance product competitiveness [9][13] Future Outlook - The company anticipates a potential improvement in the industry by the second half of 2026, with a possibility of a quarter-on-quarter revenue decline improvement in Q4 2025, although year-on-year performance remains uncertain [12]