文丨酒食汇团队 今年以来，光瓶酒市场持续升温。泸州老窖、洋河、今世缘、仰韶、金盆地等酒企纷纷以新品发布、焕新升级、战略品牌归来等方式，强势推出光瓶酒新 品，为本就火热的光瓶酒赛道按下"加速键"。 为何全国性名酒与区域性龙头都不约而同"盯上"了光瓶酒赛道？当大家纷纷涌入光瓶酒赛道，如何才能脱颖而出呢？ 酒企扎堆，"光瓶热"再升级 今年的"光瓶热"在春糖上就已经开始显现。 此外，迎驾贡酒与安徽宇仁共创酒业有限公司达成战略合作，在年初推出了迎驾生态520系列光瓶酒；四川金盆地酒业集团推出"原酒大师"系列光瓶酒， 以"大师级国民纯粮原酒"的定位，"好酒不贵·大师品味"的价值主张，致力构建国民纯粮酒价值新坐标…… 五大原因，光瓶酒受热捧 全国性名酒与区域性龙头乃至原酒头部酒企都"盯上"了光瓶酒赛道，其背后深层次的原因是什么呢？ 首先，是光瓶酒市场的持续扩容。据中国酒业协会数据显示，光瓶酒自2013年起驶入快车道，市场规模自352亿元人民币增长至2021年的988亿元，复合增 速高达13.8%。而2022年至2024年，预计保持16%的年增长速度，2024年，市场规模预计为1500亿元。 其次，是行业调整期动销疲软、消费 ...

Company Dynamics - Moutai is set to launch ten new products in five countries as part of its "Going Global" series, with a release planned for the 2025 Osaka World Expo [1] - Meituan has initiated a promotional campaign for Moutai, offering limited-time sales of 1,499 yuan per bottle during the 618 shopping festival [2] - The Moutai Airport initiative to allow passengers to purchase Moutai with a 100% winning chance was announced but subsequently canceled [3] Industry Trends - Tsingtao Brewery has emphasized its "fresh beer" strategy, focusing on key products like classic, pure draft, and white beer to drive growth [4] - China Resources Snow Beer has reported a significant increase in sales, with daily sales of a new product surpassing 40,000 cans [5] - Yingjia Wine has set a revenue target of 7.6 billion yuan for 2025, expecting a 3.49% year-on-year growth [6] Regulatory Changes - A new national standard for sauce-flavored liquor has been implemented, clarifying definitions and production processes to aid consumer understanding [7] Market Performance - JD.com reported a 150% year-on-year increase in sales for premium liquor during the 618 shopping festival, with specific categories seeing even higher growth [8] Executive Changes - Rémy Cointreau has appointed Franck Marilly as the new CEO, replacing Eric Vallat amid declining sales [9] - Pernod Ricard has also made leadership changes in its cognac division, reflecting adjustments in response to market challenges [10] - Shanxi Fenjiu has elected Wu Yuefei as the new vice chairman of its board [11] Corporate Restructuring - Wuliangye has undergone management changes within its sales company, integrating its brand management and sales functions [12] - Chongqing Beer has welcomed a new CFO from PepsiCo, indicating a strategic shift in its financial leadership [13] - Luzhou Laojiao has seen the resignation of a board member, marking a significant change in its governance [14] Market Outlook - CITIC Securities has indicated that the beverage and beer sectors are expected to benefit from seasonal demand and government initiatives to boost consumption [15] - New products from Jiuziyuan are being introduced at competitive prices, aiming to capture market interest during the festive season [16]

今世缘 20250513 摘要 • 今世缘作为江苏白酒龙头企业，2024 年营收达 115.46 亿元，利润 34.12 亿元，过去 11 年营收和利润复合增速分别达 17%和 18%，展现出 稳健的增长态势。 • 公司拥有国缘、今世缘、高沟三大品牌，产品结构清晰，特 A+类（300 元以上）与特 A 类（100-300 元）产品占比超过 90%，中高端产品收入 占比持续提升。 • 江苏省内市场是今世缘的核心，占比超过 90%，南京和淮安是核心市场， 苏中和淮海大区增速显著。公司实施省内精耕攀顶、省外攻城拔寨策略， 积极拓展环江苏市场。 • 公司近年来盈利水平稳步增长，但 2024 年毛利率因渠道政策调整略有下 降，净利率保持稳定。与同行业相比，利润率处于中等偏上水平。 • 今世缘经营性净现金流保持增长，过去 11 年分红率逐步提升至 44%，但 与同行业相比仍有提升空间，未来或将保持稳健分红。 • 公司通过产品结构升级，如四开大单品和 V 系列，以及品牌营销策略，在 江苏省内与洋河形成错位竞争，市场份额差距逐渐缩小。 • 预计今世缘 2025-2027 年收入增速约 10%，利润增速略低于收入增速， 为 9 ...