据《中国经营报》记者不完全统计，截至10月31日，已有包括小米汽车、理想汽车、坦克、smart品牌 在内的16家车企"自掏腰包"推出"跨年购置税补贴方案"。在新能源汽车购置税即将在2026年1月1日开始 减半征收的背景下，各大车企试图通过这一举措在竞争激烈的市场中抢夺更多份额，以为年底冲量蓄 力，打好2025年"收官战"。 按照国家此前制定的既定政策，从2026年1月1日起新能源汽车购置税将从"免征"调整为"减半征收"，新 能源汽车购置税最高减征额度也将从2025年的3万元降为1.5万元。 "明年所有的新能源汽车都要开始征收购置税。"一位业内受访人士告诉记者，目前插混和增程汽车的纯 电续航里程只要超过43公里就能享受购置税减免政策。然而，伴随着购置税减半征收政策的实施，以及 近期发布的《关于2026—2027年减免车辆购置税新能源汽车产品技术要求的公告》的落地，明年政策对 插电式（含增程式）混合动力乘用车纯电续航里程要求是不能低于100公里。受上述政策波动的影响， 今年年底车企会加大对低纯电续航里程车型的销售力度，相关车型的销量会迎来一波增长。与此同时， 汽车市场中的一些落后产能会面临淘汰出清，这将倒逼企业进 ...

Core Insights - Dolby Laboratories showcased its next-generation in-cabin entertainment experience featuring Dolby Vision HDR imaging and Dolby Atmos immersive audio at the 2025 Shanghai Auto Show [1] - Over 25 automotive brands have adopted Dolby experiences, doubling the number from 12 months ago [8] Group 1: Industry Trends - The automotive industry is evolving from a mere transportation tool to a diversified mobile living space, with increasing consumer demand for high-quality in-cabin entertainment experiences [3] - Dolby is strategically positioning itself in the in-car entertainment market by collaborating with automotive manufacturers and streaming content platforms to enhance the in-car entertainment experience [3] Group 2: Consumer Insights - A survey by Counterpoint revealed that 97% of Chinese car owners are aware of Dolby's innovative technology, with 80% recognizing its significant enhancement of entertainment content quality [7] - Among consumers planning to purchase a vehicle in the next six months, 90% expressed interest in models equipped with Dolby Vision and Dolby Atmos, with 20% considering these features as crucial decision factors and willing to pay a premium [7] Group 3: Product Launches - Several automotive brands introduced new models supporting Dolby experiences at the auto show, including Li Auto's MEGA Ultra and MEGA Home, which are the first to offer both Dolby Vision and Dolby Atmos [8][10] - Zeekr, WEY, and other brands also announced models featuring Dolby Atmos, highlighting the growing trend of integrating Dolby technology into various vehicle types [10] Group 4: Future Collaborations - Dolby aims to deepen partnerships with automotive manufacturers and streaming content platforms to provide car owners with a diverse and high-quality entertainment experience comparable to home and mobile settings [10]