有奔驰背书，smart销量为何仍连年下滑？ 和中国市场众多造车新势力不同，smart可谓是含着金汤匙出生，由戴姆勒（梅赛德斯-奔驰母公司）与 瑞士手表公司Swatch在1994年共同创建，以生产小巧独特的双门微型车为特色，全球年销量最高达到15 万辆。 摄影：莫一格 但由于面向的是小众市场，smart在2017年~2019年间陆续在全球多个市场宣布停产。为复活smart，吉利 汽车和奔驰在2019年共同组建了一家股比为50：50的合资公司智马达汽车有限公司，即smart品牌全球 公司，共同推动smart品牌向纯电动转型。 "smart精灵1号马年开运版还没卖完。"近日，上海一家smart门店的管理人员吴阳向第一财经记者表示。 这款车型在今年1月1日推出，号称限量1000辆，售价13.99万起，比普通版本的smart精灵1号门槛价低 1.5万元。 据吴阳介绍，之所以未售罄，主要是因为这款车型需要全额缴纳约1.2万元的汽车购置税，因为smart公 司操作失误，该车未被纳入2026年减免车辆购置税的新能源汽车车型目录。 即便如此，smart精灵1号马年开运版仍比普通版本优惠了近3000元，仍未售罄也体现了smart ...

2026.01. 26 本文字数：2844，阅读时长大约5分钟 作者 | 第一财经 肖逸思 莫一格 "smart精灵1号马年开运版还没卖完。"近日，上海一家smart门店的管理人员吴阳向第一财经记者表 示。这款车型在今年1月1日推出，号称限量1000辆，售价13.99万起，比普通版本的smart精灵1号门 槛价低1.5万元。 据吴阳介绍，之所以未售罄，主要是因为这款车型需要全额缴纳约1.2万元的汽车购置税，因为smart 公司操作失误，该车未被纳入2026年减免车辆购置税的新能源汽车车型目录。 即便如此，smart精灵1号马年开运版仍比普通版本优惠了近3000元，仍未售罄也体现了smart当下的 销售困境。 "这批精灵1号均在去年生产，以限量1000辆的形式进行清库处理，清库背后的根本原因还是smart去 年销量未达目标。"吴阳称，smart 2025年的销售目标最初定为12万辆，后下调至8万辆。 smart并未公开其年销量目标和具体销量数字。但上险量数据显示，2025年，smart品牌的零售销量合 计仅3万辆出头，月均销量不到2567辆，销量排名第66名，比排在第65名的长城欧拉还少3000余辆。 作为对比 ...

传统豪华品牌的背书，在中国市场也无济于事了。 "smart精灵1号马年开运版还没卖完。"近日，上海一家smart门店的管理人员吴阳向第一财经记者表示。 这款车型在今年1月1日推出，号称限量1000辆，售价13.99万起，比普通版本的smart精灵1号门槛价低 1.5万元。 和中国市场众多造车新势力不同，smart可谓是含着金汤匙出生，由戴姆勒（梅赛德斯-奔驰母公司）与 瑞士手表公司Swatch在1994年共同创建，以生产小巧独特的双门微型车为特色，全球年销量最高达到15 万辆。 据吴阳介绍，之所以未售罄，主要是因为这款车型需要全额缴纳约1.2万元的汽车购置税，因为smart公 司操作失误，该车未被纳入2026年减免车辆购置税的新能源汽车车型目录。 即便如此，smart精灵1号马年开运版仍比普通版本优惠了近3000元，仍未售罄也体现了smart当下的销售 困境。 "这批精灵1号均在去年生产，以限量1000辆的形式进行清库处理，清库背后的根本原因还是smart去年 销量未达目标。"吴阳称，smart 2025年的销售目标最初定为12万辆，后下调至8万辆。 smart并未公开其年销量目标和具体销量数字。但上险量数据 ...

Core Viewpoint - KUGOU Music has partnered with smart cars to launch a customized audio experience, the KUGOU Viper Surround Sound, for the smart EQ fortwo, enhancing in-car audio quality with a 7.1.4 surround sound system [1][3]. Group 1: Partnership and Product Features - The collaboration aims to provide a unique in-car listening experience by utilizing KUGOU's advanced audio technology [1]. - The smart EQ fortwo, released in October, features AMD V2000 chips for enhanced computing power and AI capabilities for natural language interaction [3]. - KUGOU's Viper Surround Sound has been specifically adapted to the acoustic environment of the smart EQ fortwo, improving both surround sound and audio detail [3]. Group 2: Technological Innovations - KUGOU Music is a leader in the surround sound field, employing innovative multi-track technology and proprietary spatial mixing techniques to create immersive audio experiences [6]. - The smart EQ fortwo supports both KUGOU's 7.1.4 Viper Surround Sound and Dolby audio, enhancing the overall sound quality [6]. - KUGOU Music has established a vast library of surround sound tracks and has tailored the audio experience for various scenarios, including family travel [6]. Group 3: Future Developments - KUGOU Music recognizes the car as a "third space" in people's lives and is focused on meeting personalized audio needs for in-car music software [6]. - The company launched a new version of its in-car app, V6.0, in May, which features upgraded audio quality and additional sound options [6]. - KUGOU Music plans to continue collaborating with partners to drive technological innovation and enhance the Viper audio ecosystem for improved auditory experiences in the "third space" [6].

Core Insights - The ongoing competition among automakers in the new energy vehicle (NEV) sector has led to a "purchase tax subsidy war" as companies aim to capture market share before the upcoming tax policy changes in 2026 [1][2][3] Group 1: Purchase Tax Policy Changes - Starting January 1, 2026, the purchase tax for NEVs will shift from exemption to a 50% reduction, with the maximum tax reduction amount decreasing from 30,000 yuan to 15,000 yuan [1][4] - The new policy will require plug-in hybrid vehicles to have a pure electric range of at least 100 kilometers to qualify for tax exemptions, which is a significant increase from the previous requirement of 43 kilometers [2][7] Group 2: Automaker Responses - Sixteen automakers, including Xiaomi, Li Auto, and Tank, have introduced "cross-year purchase tax subsidy plans" to incentivize customers to place orders before the policy change [1][3][4] - These subsidy plans are primarily aimed at new and popular models, with companies offering to cover the tax difference for vehicles delivered in 2026 [4][5] Group 3: Market Impact and Sales Projections - The new tax policy is expected to boost NEV sales in the short term, with projections indicating that total vehicle sales in China could exceed 34 million units in 2025, an increase of 1 million from earlier estimates [6] - The impending policy changes may lead to a surge in sales of lower-range electric vehicles as automakers push to clear inventory before the new regulations take effect [2][6] Group 4: Industry Transformation - The tightening of tax exemption criteria is seen as a move towards creating a more competitive environment between NEVs and traditional fuel vehicles, promoting technological upgrades within the industry [7][9] - The new technical requirements for NEVs are expected to accelerate the elimination of outdated production capacities and drive companies to enhance their research and development efforts [8][9]

Core Insights - Dolby Laboratories showcased its next-generation in-cabin entertainment experience featuring Dolby Vision HDR imaging and Dolby Atmos immersive audio at the 2025 Shanghai Auto Show [1] - Over 25 automotive brands have adopted Dolby experiences, doubling the number from 12 months ago [8] Group 1: Industry Trends - The automotive industry is evolving from a mere transportation tool to a diversified mobile living space, with increasing consumer demand for high-quality in-cabin entertainment experiences [3] - Dolby is strategically positioning itself in the in-car entertainment market by collaborating with automotive manufacturers and streaming content platforms to enhance the in-car entertainment experience [3] Group 2: Consumer Insights - A survey by Counterpoint revealed that 97% of Chinese car owners are aware of Dolby's innovative technology, with 80% recognizing its significant enhancement of entertainment content quality [7] - Among consumers planning to purchase a vehicle in the next six months, 90% expressed interest in models equipped with Dolby Vision and Dolby Atmos, with 20% considering these features as crucial decision factors and willing to pay a premium [7] Group 3: Product Launches - Several automotive brands introduced new models supporting Dolby experiences at the auto show, including Li Auto's MEGA Ultra and MEGA Home, which are the first to offer both Dolby Vision and Dolby Atmos [8][10] - Zeekr, WEY, and other brands also announced models featuring Dolby Atmos, highlighting the growing trend of integrating Dolby technology into various vehicle types [10] Group 4: Future Collaborations - Dolby aims to deepen partnerships with automotive manufacturers and streaming content platforms to provide car owners with a diverse and high-quality entertainment experience comparable to home and mobile settings [10]