Core Viewpoint - The 2025 China Southern Medicine and Food Nourishment Industry Conference was held in Zhaoqing, marking the first national-level event focused on "Southern Medicine and Food Nourishment" in China [2][3][4]. Industry Overview - The conference aims to create a collaborative platform for the entire industry chain, addressing the opportunities and challenges faced by the Southern Medicine industry [10]. - The theme of the conference is "Big Food Concept Leading Big Health Trend, Food and Medicine Sharing to Promote Rural Revitalization" [13]. Policy and Market Trends - China is at a historical intersection of the "Healthy China" and "Rural Revitalization" strategies, with the "Health Claims" system being explored, allowing traditional efficacy claims to appear on food labels [6][8]. - The market for food and medicine integration is expanding, with the National Health Commission accelerating the expansion of the "Food and Medicine Sharing Directory" [41][42]. Regional Development - Zhaoqing is a major hub for Southern Medicine, with nearly 40% of Guangdong's planting area and 90% of the province's cinnamon export volume [48][49]. - The total planting area for Southern Medicine in Zhaoqing is projected to reach 1.5662 million acres in 2024, with a total output of 659,900 tons and a total output value of 10.605 billion yuan [51]. Product and Innovation - The conference featured over 20 product exhibition booths showcasing high-quality Southern Medicine products from various regions, including Guangdong, Guangxi, Yunnan, Hainan, and Fujian [27][28]. - The "China Zhaoqing Cinnamon Industry Development White Paper" was released, predicting that by 2025, the planting area for cinnamon will reach 1.3874 million acres, with an output of 316,500 tons and a comprehensive output value of 10.086 billion yuan [73][75]. Cultural Integration - The event included a traditional Chinese medicine health culture night market, promoting the integration of Southern Medicine with local culture and consumer experiences [81][100]. - The "Zhaoqing Southern Medicine One Table Dish" showcased local ingredients and culinary skills, emphasizing the combination of Southern Medicine with gastronomy [104][106]. Future Outlook - The conference highlighted the commitment to building Zhaoqing as the "Southern Medicine and Food Nourishment Capital" and expanding the "Zhao Brand" Southern Medicine products nationally and globally [78].

Core Insights - The article highlights the ambitious development of the "High桂" brand, aiming to establish a benchmark in the southern medicine and food industry through the first national conference focused on "Southern Medicine and Food Nourishment" in China [8][10][60] Group 1: Event Overview - The event is the first national-level conference themed on "Southern Medicine and Food Nourishment" in China, marking a significant milestone for the Guangdong-Hong Kong-Macao Greater Bay Area [8][10] - High Yao District showcased its "High Yao Cinnamon" full industry chain matrix, featuring traditional medicinal materials and innovative food products, capturing the spotlight at the conference [11][12][60] Group 2: Industry Development - High Yao District, recognized as "China's Cinnamon County," has a cinnamon planting area exceeding 700,000 acres, with a comprehensive industry chain output value reaching 5.25 billion yuan, benefiting over 30,000 farmers [44][45] - The total output value of High Yao cinnamon is projected to exceed 10.6 billion yuan by 2024, reflecting its core contribution to the Zhaoqing southern medicine industry [48][49] Group 3: Product Innovation - The "High桂" series of new products, including traditional cinnamon, cinnamon oil, and innovative items like cinnamon tea and cinnamon coffee, have successfully redefined the traditional image of cinnamon as merely a cooking ingredient [36][37][60] - The conference featured the release of significant industry standards and promotional materials, including the "Zhaoqing Cinnamon Industry Development White Paper" and various regional branding initiatives [22][25][60] Group 4: Future Prospects - High Yao is transforming its cinnamon industry into a modernized value chain encompassing planting, research and development, processing, sales, and cultural tourism, aiming to leverage "media+" for market expansion [50][53][54] - The integration of traditional practices with modern innovation positions High Yao cinnamon as a key player in promoting the "Southern Medicine and Food Nourishment" concept, contributing to the region's economic development and cultural dialogue [60]

Core Viewpoint - The "Longevity Code: Bama Delicacies" event aims to promote the unique agricultural products of Bama Yao Autonomous County in the Guangdong-Hong Kong-Macao Greater Bay Area, achieving over 40 million yuan in procurement and tourism cooperation intentions [8][36]. Group 1: Event Overview - The event took place on November 21, 2023, in Guangzhou, focusing on the integration of agricultural products and cultural tourism from Bama [2][3]. - Over a hundred representatives from government departments, experts, and businesses attended the event, facilitating precise connections between supply and demand [3][4]. Group 2: Economic Impact - The event resulted in procurement and cooperation intentions exceeding 40 million yuan, promoting Bama's unique industries into the Greater Bay Area market [8][36]. - Bama's Deputy County Head emphasized the importance of this platform for introducing high-quality products to a broader market and attracting investment [12][14]. Group 3: Product Promotion - The event showcased a variety of products, including health foods, cultural tourism services, and wellness experiences, highlighting Bama's ecological and health-oriented industry characteristics [22][29]. - Specific products promoted included ecological honey, selenium-rich foods, and wellness tourism packages, appealing to the health-conscious consumers in the Greater Bay Area [22][29]. Group 4: Partnership Outcomes - Nine groups of enterprises reached cooperation agreements during the event, covering areas such as agricultural product procurement and e-commerce [33]. - Notable agreements included a procurement contract worth over 16 million yuan between Guangdong Southern Rural Investment Development Co., Ltd. and Bama Lilang Mineral Water Co., Ltd. [34].

全省十强就位， 总决赛11月28日 相约广州增城丨 2025广东乡村歌 手大赛_南方+_ 南方plus 全省十强云集， 巅峰对决精彩升 级！他们之中， 有人从瑶山深处 走来，有人在市 井烟火中放歌， 有人将古老歌谣 注入新声，有人 用青春律动诠释 传统……他们用 歌声连接热土与 梦想，用旋律诠 释乡愁与未来。 11月28日，在广 州市增城区增城 广场，这场备受 瞩目的全民音乐 赛事即将迎来年 度终极之战，谁 将问鼎2025广东 乡村歌手大赛冠 军？ 谢国宝 来自肇庆广宁的 猪肉档主谢国宝 在烟火生活与炫 彩舞台之间切换 自如，这位被街 坊称为"最会唱 歌的猪肉佬" ， 用充满爆发力的 歌声证明：梦想 从不会被生活磨 平，而是淬炼得 更加闪亮。省半 决赛一曲《空 心》，他以直击 心灵的歌声拿下 总分排名第一。 冲击总决赛，他 表示将带来一首 火力全开的歌 曲，继续突破自 我！ 胡志民 青年歌唱家胡志 民从金钟奖舞台 走向岭南讲台， 作为汕尾市"善 美英才"计划引 进的声乐人才， 他不仅传授技 艺，更致力于带 着学生探索出民 族声乐的创新之 路。在这场音乐 赛事之旅中，他 将舞台的经验与 土地的温度相融 合，充分 ...

Core Insights - The article discusses the transformation of the abandoned school facilities in Jie Pao Town into productive spaces, contributing to local economic development and community engagement [1][15][36]. Group 1: Infrastructure Development - The establishment of a new sports park has revitalized community life, attracting many residents for evening activities and boosting the local night market economy [8][80]. - The sports park, covering 13,300 square meters, includes modern facilities such as a rubber track, basketball court, and football field, costing over 6 million yuan [71][79]. Group 2: Utilization of Abandoned School Facilities - Abandoned school buildings have been repurposed for the cultivation of Lingzhi mushrooms, providing new income opportunities for the local community [17][34]. - The local government and work teams have collaborated with businesses to transform these facilities, with eight school buildings currently in use for mushroom cultivation [36][42]. Group 3: Agricultural Development - The work team has assisted in enhancing the quality and branding of local agricultural products, such as the "North Tan Oyster," which has received national recognition [46][47]. - Efforts to expand sales channels for local produce, including cherry tomatoes, have been initiated, with partnerships established with major supermarkets in the Pearl River Delta region [55][58]. Group 4: Community Support and Safety - The work team has conducted safety inspections and improvements for vulnerable households, ensuring better living conditions for the elderly and low-income families [92][93]. - Upgrades to local educational facilities, such as the Jie Pao Town Central Kindergarten, have significantly improved the learning environment, leading to increased enrollment [86][89].

Core Viewpoint - The article highlights the successful promotion and revitalization of Xincheng glutinous corn, a traditional product from Guangxi, through new packaging and marketing strategies aimed at increasing its presence in the Guangdong market [1][22]. Group 1: Product Promotion and Marketing - Xincheng glutinous corn has gained popularity in cities like Guangzhou, Foshan, and Meizhou, creating a food trend around this local delicacy [2][3]. - The "土司贡礼" (Tusi Tribute) campaign aims to introduce Xincheng glutinous corn into the Guangdong-Hong Kong-Macao Greater Bay Area, with various community outreach activities planned [5][6][26]. - The new product packaging includes "gift box," "traffic-driving," and "family" versions, catering to different consumer needs while incorporating local cultural elements [22][23]. Group 2: Product Features and Innovations - Xincheng glutinous corn is recognized as a "National Geographic Indication Product" with over 500 years of cultivation history, known for its oval-shaped grains and sweet, smooth taste [9][10]. - Recent innovations include ready-to-eat products like canned glutinous corn porridge and cooked glutinous corn sticks, which are marketed through e-commerce platforms [10][11]. - The introduction of the first national standard for glutinous corn products was announced during a promotional event, emphasizing quality and consistency [17][18]. Group 3: Community Engagement and Sales Strategy - The promotional activities include over 20 community outreach events in various neighborhoods and the establishment of partnerships with more than 50 offline supermarkets and convenience stores in the Guangdong region [27][28]. - The marketing strategy focuses on enhancing brand awareness and reputation for Xincheng glutinous corn through engaging visual packaging and targeted promotions [25][28]. - Future plans involve expanding the reach of Xincheng glutinous corn and other regional specialties to a broader audience across the country [35][36].

Core Viewpoint - The article highlights the journey of Liang Muqiang, who transformed the agricultural landscape in Deqing County by developing the southern medicine industry, focusing on innovation, community involvement, and technology to enhance farmers' income and promote sustainable agricultural practices [1][72]. Group 1: Company Development - Guangdong Dekang Agricultural Technology Co., Ltd. was established by Liang Muqiang, focusing on the development of rare medicinal materials through a comprehensive model that includes research, seedling cultivation, planting, processing, and sales [18][19]. - The company has achieved significant milestones, including the production capacity of 15 million high-quality seedlings annually, contributing to the income of thousands of local farmers [4][5]. - Dekang Agriculture has been recognized as a national high-tech enterprise and has obtained 18 national invention patents, showcasing its commitment to innovation [23][25]. Group 2: Agricultural Innovation - The company has developed a new comprehensive breeding system that combines various advanced techniques, achieving standardized and factory-based production of seedlings [28][29]. - Dekang Agriculture has selected 100 rare medicinal plant varieties for development and has successfully cultivated 32 new varieties with significantly improved traits [26][27]. - The company has established a 5,000 square meter primary processing center to address challenges related to the transportation and processing of fresh medicinal materials [52][54]. Group 3: Community Engagement - The "company + base + cooperative + farmer" model has been implemented, leading to the establishment of 22 cooperatives that engage over 700 members and create more than 1,000 job opportunities [31][32][44]. - The average annual income of cooperative farmers increased from 18,000 yuan per mu in 2021 to 25,000 yuan per mu in 2023, marking a 39% growth [42]. - Dekang Agriculture has been recognized as a demonstration base for entrepreneurship and employment, significantly contributing to local job creation [43]. Group 4: Knowledge Dissemination - Liang Muqiang actively participates in setting industry standards and has led efforts to establish local standards for various medicinal plants [46][47]. - The company has conducted over 120 training sessions, reaching more than 18,000 participants, to disseminate agricultural knowledge and techniques [62][64]. - Dekang Agriculture has facilitated loans and provided agricultural supplies to farmers, helping them overcome financial barriers to cultivation [66][67].

Core Points - The 2025 China (Guangzhou) International Tea Expo opened on November 20, celebrating its 20th anniversary with a theme of "Tea Flavor China, Years of Responsibility" [2][3] - The expo aims to promote the high-quality development of the Chinese tea industry and reflects the transformation of tea culture into everyday life [7][8] - The tea industry in China has experienced rapid growth over the past 30 years, with an economic output exceeding 1 trillion yuan, making China the largest producer and consumer of tea globally [14][15] Industry Development - The Guangzhou Tea Expo is the first professional tea exhibition in South China, approved by the Ministry of Commerce, and was established in 2006 [20] - The expo has been included in national key activities and exhibitions, highlighting its significance in the tea industry [21][22] - The tea industry has evolved significantly, with annual tea production increasing from 1.02 million tons in 2006 to 3.499 million tons in 2024, and the annual output value rising from 19 billion yuan to 321.8 billion yuan [26][27][28] Event Highlights - The opening day featured a commemorative tea event with over 200 industry leaders and experts discussing the development of the tea industry [31] - Awards were presented for various categories, including industry leadership and brand excellence, recognizing contributions over the past 20 years [33] - The expo will run until November 23 and includes various activities such as tea skill competitions and quality selection events, promoting talent development and high-quality tea products [35][36] Cross-Industry Collaboration - The expo attracted participants from retail, catering, and health industries, exploring new models for "tea + beverage" integration [40] - The event emphasizes green exhibition practices, offering incentives such as gift giveaways and consumer raffles to enhance visitor engagement [41][42]

Core Viewpoint - The Zhaoqing Traditional Chinese Medicine (TCM) Health Culture Night Market serves as a platform to promote TCM culture, allowing citizens to experience traditional medicine, consult experts, and enjoy health-related products in a vibrant community setting [6][61]. Group 1: Event Overview - The night market was launched during the 2025 South Medicine Food and Health Industry Conference, showcasing the charm of TCM culture to the public [6][7]. - The event featured various activities, including TCM consultations, herbal displays, and health food tastings, creating an engaging cultural experience [11][12][58]. Group 2: Citizen Engagement - Citizens expressed satisfaction with the event, highlighting the convenience of accessing TCM experts and the opportunity to address health concerns [2][3]. - The market attracted a diverse crowd, with long queues forming at consultation booths, indicating strong public interest in TCM services [31][32]. Group 3: TCM Products and Experiences - The market showcased local medicinal herbs such as cinnamon and other traditional southern medicines, educating attendees on their origins and benefits [16][22]. - Interactive experiences included making herbal sachets and herbal soaps, allowing participants to engage with TCM in a hands-on manner [24][26]. Group 4: Health and Wellness Focus - The event emphasized the integration of TCM into daily life, with offerings like herbal teas and health snacks that align with modern wellness trends [50][51][59]. - Attendees reported a shift in perception of TCM from being viewed as "bitter medicine" to a "healthy lifestyle choice" [59].

Group 1 - The 2025 China Southern Medicine Food and Health Industry Conference was successfully held in Zhaoqing, focusing on the development of Southern medicine and food integration [4][30] - The conference gathered leaders from the Ministry of Agriculture and Rural Affairs, Guangdong Provincial Department of Agriculture and Rural Affairs, and experts in traditional Chinese medicine to discuss the development of cinnamon and Ba Jitian [6][5] - The event aimed to establish a standardized system and brand development path for the Southern medicine industry in Zhaoqing [7][6] Group 2 - The "China Agricultural Product Wholesale Market Industry Development 40 Years Conference" is scheduled to take place from December 12 to 14, 2025, in Guangzhou, highlighting the evolution of the agricultural product circulation system [14][13] - The conference will leverage the media advantages of the Greater Bay Area to showcase the significant changes in the agricultural product wholesale market over the past four decades [22][19] Group 3 - Guangdong's tea industry performed well in the 2025 "National Tea Figures" selection, with two individuals recognized as "Master Tea Makers" and one as a "Tea Craftsman" [26][24] - The event reflects the growing recognition and development of the tea industry in Guangdong [27]